{"id":9883,"date":"2024-05-24T11:05:18","date_gmt":"2024-05-24T11:05:18","guid":{"rendered":"https:\/\/improven.com\/?p=9883"},"modified":"2025-06-17T07:03:24","modified_gmt":"2025-06-17T07:03:24","slug":"convertir-empresa-data-driven","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/transformacion-digital\/convertir-empresa-data-driven\/","title":{"rendered":"Com convertir la teva empresa en un negoci Data Driven"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Nuria Dominguez, Manager de Improven i Alejandro Faet, Senior en Improven, t'expliquen com fer aquest pas i quines s\u00f3n les claus necess\u00e0ries. Descobreix com les persones, processos, tecnologia i dades s\u00f3n la base d'una transformaci\u00f3 digital reeixida, sempre centrats en el client. Ens acompanyes?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/anchor.fm\/creciendoconimproven\/embed\/episodes\/convertir-empresa-data-driven-e2k2b15\" style=\"color:#0f4c81;background-color:#88cc76\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Escolta-ho aqu\u00ed!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Benvinguts al p\u00f2dcast <em>Creixent amb Improven<\/em>. En l'episodi d'avui, explorem com transformar la teva empresa en un negoci Data Driven. En un m\u00f3n empresarial cada vegada m\u00e9s digital, prendre decisions basades en dades de confian\u00e7a pot marcar la difer\u00e8ncia entre estancar-se o cr\u00e9ixer. Per a parlar d'aquest tema, comptem amb la participaci\u00f3 de <strong>Nuria Dom\u00ednguez<\/strong>, manager en Improven, i <strong>Alejandro Faet<\/strong>, s\u00e8nior en Improven. Ens explicaran qu\u00e8 implica aquesta transformaci\u00f3, per qu\u00e8 \u00e9s essencial en l'actualitat i com comen\u00e7ar aquest proc\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 \u00e9s la transformaci\u00f3 digital i els seus beneficis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Abans d'entrar de ple en el concepte de <em>Data Driven<\/em>, \u00e9s important entendre qu\u00e8 \u00e9s la <strong>transformaci\u00f3 digital<\/strong>. Sovint confosa amb la digitalitzaci\u00f3, la transformaci\u00f3 digital va molt m\u00e9s all\u00e0: \u00e9s un proc\u00e9s integral que afecta a tota l'empresa, des dels seus processos fins a la seva cultura organitzacional, centrant-se sempre a aportar valor al client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Digitalitzaci\u00f3:<\/strong> Introduir tecnologia per a millorar l'efici\u00e8ncia operativa. Per exemple, digitalitzar un proc\u00e9s manual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Transformaci\u00f3 digital:<\/strong> Redissenyar el model de negoci utilitzant tecnologia, dades i una cultura centrada en el client. Aix\u00f2 inclou no sols optimitzar processos, sin\u00f3 tamb\u00e9 crear nous productes, serveis i experi\u00e8ncies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En adoptar la transformaci\u00f3 digital, una empresa pot:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Millorar l'experi\u00e8ncia del client:<\/strong> en oferir productes i serveis m\u00e9s rellevants.<\/li>\n\n\n\n<li><strong>Optimitzar la presa de decisions:<\/strong> utilitzant dades de confian\u00e7a per a anticipar-se a les necessitats del mercat.<\/li>\n\n\n\n<li><strong>Incrementar l'efici\u00e8ncia operativa:<\/strong> automatitzant tasques repetitives i reduint costos.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Per qu\u00e8 convertir-se en un negoci Data Driven<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un negocion <em>Data Driven<\/em> utilitza dades com a base per a totes les seves decisions estrat\u00e8giques. En lloc de dependre de la intu\u00efci\u00f3 o l'experi\u00e8ncia pr\u00e8via, les decisions es fonamenten en informaci\u00f3 de confian\u00e7a, accessible i rellevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Beneficis principals:<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Presa de decisions m\u00e9s r\u00e0pida i precisa:<\/strong> En comptar amb dades en temps real, les empreses poden reaccionar immediatament a canvis en el mercat.<\/li>\n\n\n\n<li><strong>Millor rendiment financer:<\/strong> En centrar-se en el que realment importa, les empreses optimitzen recursos i augmenten la seva rendibilitat.<\/li>\n\n\n\n<li><strong>Major innovaci\u00f3:<\/strong> Les dades poden revelar tend\u00e8ncies emergents i oportunitats que d'una altra manera passarien desapercebudes.<\/li>\n\n\n\n<li><strong>Avantatge competitiu:<\/strong> Les organitzacions que utilitzen dades efica\u00e7ment solen superar als seus competidors en termes de creixement, efici\u00e8ncia i satisfacci\u00f3 del client.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Com comen\u00e7ar el cam\u00ed cap a un negoci Data Driven<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Convertir-se en una empresa <em>Data Driven<\/em> requereix un enfocament estructurat i una clara visi\u00f3 dels objectius estrat\u00e8gics. Alguns passos clau inclouen:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Definir l'estrat\u00e8gia de dades:<\/strong> Abans de recopilar dades, \u00e9s essencial saber que m\u00e8triques s\u00f3n importants i com s'alineen amb els objectius empresarials. Aix\u00f2 implica identificar els indicadors clau de rendiment (KPIs) que guiaran les decisions.<\/li>\n\n\n\n<li><strong>Establir un Data Warehouse centralitzat:<\/strong> Crear una \u00fanica font de veritat per a totes les dades corporatives assegura consist\u00e8ncia, confiabilitat i accessibilitat per a tots els departaments.<\/li>\n\n\n\n<li><strong>Invertir en eines de Business Intelligence (BI):<\/strong> Eines com Tableau, Power BI o Qlik permeten visualitzar dades de manera intu\u00eftiva, facilitant la seva interpretaci\u00f3 i \u00fas en la presa de decisions.<\/li>\n\n\n\n<li><strong>Garantir la qualitat de la dada:<\/strong> \u00c9s m\u00e9s important comptar amb dades precises i de confian\u00e7a que acumular grans quantitats d'informaci\u00f3. La qualitat ha de prevaler sobre la quantitat per a evitar decisions err\u00f2nies i optimitzar els recursos.<\/li>\n\n\n\n<li><strong>Fomentar una cultura de dades:<\/strong> El canvi no sols dep\u00e8n de la tecnologia; les persones s\u00f3n clau. \u00c9s essencial educar als equips perqu\u00e8 entenguin el valor de les dades i com utilitzar-los de manera efectiva.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Eines essencials per a gestionar dades<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per a gestionar dades de manera eficient, les empreses han de considerar dos tipus principals d'eines:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Plataformes d'integraci\u00f3 i emmagatzematge de dades:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Data Warehouses:<\/strong> Proporcionen un lloc centralitzat per a emmagatzemar dades de diferents fonts. Aix\u00f2 facilita l'an\u00e0lisi i garanteix que tots treballin amb la mateixa informaci\u00f3.<\/li>\n\n\n\n<li><strong>Data Lakes:<\/strong> Ideals per a manejar grans volums de dades no estructurades. Permeten explorar informaci\u00f3 que podria no estar completament definida al moment de la recopilaci\u00f3.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Eines de visualitzaci\u00f3 i an\u00e0lisi:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Tableau:<\/strong> Conegut per la seva facilitat d'\u00fas i la seva capacitat per a crear visualitzacions impactants.<\/li>\n\n\n\n<li><strong>Power BI:<\/strong> Una soluci\u00f3 assequible i robusta que s'integra b\u00e9 amb l'ecosistema de Microsoft.<\/li>\n\n\n\n<li><strong>Qlik:<\/strong> Ofereix un enfocament centrat en la cerca i an\u00e0lisi explorat\u00f2ria, ideal per a descobrir tend\u00e8ncies i patrons ocults.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Import\u00e0ncia de la qualitat de la dada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En un negoci <em>Data Driven<\/em>, la qualitat de la dada \u00e9s fonamental. Sense dades de confian\u00e7a, fins i tot les eines m\u00e9s sofisticades poden portar a conclusions incorrectes. Algunes recomanacions per a mantenir una alta qualitat de la dada s\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Establir rols clars:<\/strong> Designar un responsable de qualitat de dades (Data Steward) que supervisi la seva integritat.<\/li>\n\n\n\n<li><strong>Implementar processos de validaci\u00f3:<\/strong> Abans d'analitzar dades, \u00e9s crucial verificar la seva exactitud i coher\u00e8ncia.<\/li>\n\n\n\n<li><strong>Realitzar auditories regulars:<\/strong> Revisar peri\u00f2dicament les dades emmagatzemades per a identificar i corregir errors.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Convertir-se en un negoci <em>Data Driven<\/em> \u00e9s un pas essencial per a competir en un entorn empresarial cada vegada m\u00e9s digital i din\u00e0mic. En enfocar-se en la qualitat de la dada, invertir en eines adequades i fomentar una cultura de dades, les empreses poden prendre decisions m\u00e9s informades, millorar el seu rendiment i mantenir-se un pas per davant de la compet\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Si vols saber com, <a href=\"http:\/\/improven.com\/contacto\/?utm_source=site&amp;utm_medium=internal&amp;utm_campaign=Improven_Trfico_contacto_281125\" target=\"_blank\" rel=\"noreferrer noopener\">ens asseiem i parlem<\/a>! Ens encantar\u00e0 escoltar les teves necessitats i veure com et podem ajudar.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Nuria Dominguez, Manager de Improven y Alejandro Faet, Senior en Improven, te explican c\u00f3mo dar este paso y cu\u00e1les son las claves necesarias. Descubre c\u00f3mo las personas, procesos, tecnolog\u00eda y datos son la base de una transformaci\u00f3n digital exitosa, siempre centrados en el cliente. \u00bfNos acompa\u00f1as? Bienvenidos al podcast Creciendo con Improven. En el episodio [&hellip;]<\/p>","protected":false},"author":26,"featured_media":15858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,25],"tags":[],"class_list":["post-9883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-transformacion-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo convertir tu empresa en un negocio Data Driven | Improven<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo convertir tu empresa en un negocio Data Driven para tomar decisiones m\u00e1s informadas y mejorar el rendimiento empresarial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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