{"id":8823,"date":"2024-03-21T16:12:57","date_gmt":"2024-03-21T16:12:57","guid":{"rendered":"https:\/\/improven.com\/?p=8823"},"modified":"2025-06-16T14:09:38","modified_gmt":"2025-06-16T14:09:38","slug":"improven-participa-en-el-74-desayuno-de-innovacion-con-vicky-foods-en-ainia","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/marketing\/improven-participa-en-el-74-desdejuni-de-innovacio-amb-vicky-foods-en-ainia\/","title":{"rendered":"Improven participa en el 74 Desdejuni d'Innovaci\u00f3 amb Vicky Foods en Ainia"},"content":{"rendered":"<p>Ainia, Centre Tecnol\u00f2gic, ha acollit el 74 Desdejuni d'Innovaci\u00f3 del <strong>Cl\u00faster d'innovaci\u00f3 Envasos i Embalatges<\/strong> amb la participaci\u00f3 de Improven i Vicky Foods.<\/p>\n\n\n\n<p>Per part de Improven, <strong>Guillermo Prats<\/strong>, soci, i <strong>Pablo Ad\u00e1n<\/strong>, manager, qui han compartit amb els assistents les oportunitats que Improven pot oferir gr\u00e0cies a la seva metodologia per a implantar solucions integrals i aix\u00ed millorar la gesti\u00f3 de les empreses, explicant com fer front a la situaci\u00f3 actual d'incertesa amb un pla de creixement en 10 setmanes.<\/p>\n\n\n\n<p>L'empresa usu\u00e0ria d'env\u00e0s convidada, que ha estat <strong>Vicky Foods<\/strong>, companyia valenciana propiet\u00e0ria, entre altres, de la marca Dulcesol, ha parlat de la seva relaci\u00f3 amb el <strong>Packaging <\/strong>y de su estrategia en esta materia.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Improven-en-los-medios-3-1024x445-1.jpg\" alt=\"\" class=\"wp-image-15777\" style=\"object-fit:cover;width:380px;height:220px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Improven-en-los-medios-3-1024x445-1.jpg 1024w, https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Improven-en-los-medios-3-1024x445-1-300x130.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Improven-en-los-medios-3-1024x445-1-768x334.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Improven-en-los-medios-3-1024x445-1-18x8.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Detalle_01-1024x627-1.jpg\" alt=\"\" class=\"wp-image-15778\" style=\"object-fit:cover;width:380px;height:220px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Detalle_01-1024x627-1.jpg 1024w, https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Detalle_01-1024x627-1-300x184.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Detalle_01-1024x627-1-768x470.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Detalle_01-1024x627-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1459\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Ponentes-scaled.jpg\" alt=\"\" class=\"wp-image-8827\" style=\"object-fit:cover;width:380px;height:220px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Ponentes-scaled.jpg 2560w, https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Ponentes-300x171.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Ponentes-1024x584.jpg 1024w, https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Ponentes-768x438.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Ponentes-1536x876.jpg 1536w, https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Ponentes-2048x1167.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En aquest nou Desdejuni, <strong>Improven<\/strong> ha compartit les principals claus que les empreses del sector de l'Embalatge han d'abordar en un 2024 amb un escenari m\u00e9s exigent.<\/p>\n\n\n\n<p>En aquesta l\u00ednia, <strong>Guillermo Prats, soci de Improven, i Pablo Ad\u00e1n, manager de M\u00e0rqueting i Estrat\u00e8gia<\/strong>, han explicat que \u201c<em>estem en un moment d'incertesa i hem de saber viure en ella<\/em>\u201d. Per aquest motiu, segons ha explicat Prats, les empreses necessitaran \u201c<em>rapidesa de resposta, flexibilitat, molta informaci\u00f3 del mercat i claredat estrat\u00e8gica<\/em>\u201d. Una soluci\u00f3 per a aix\u00f2, en paraules de Pablo Ad\u00e1n, \u00e9s enfocar el desenvolupament \u201c<em>cap a l'elaboraci\u00f3 d'un pla de creixement, que ha de donar resposta r\u00e0pida a la situaci\u00f3 d'incertesa i que es pot dur a terme en 10 setmanes<\/em>\u201d.<\/p>\n\n\n\n<p>Tamb\u00e9 ha detallat les claus en les quals es basa aquest pla de creixement que proposa Improven, com s\u00f3n segmentar de manera anal\u00edtica als clients, mantenir una ambici\u00f3 comercial, realitzar formaci\u00f3 cont\u00ednua per a comptar amb equips amb habilitats i compet\u00e8ncies adequades i gestionar de manera \u00f2ptima les gammes de productes i els preus, \u201cavaluant si estan alineats amb el mercat i si s\u00f3n rendibles per a la companyia\u201d, ha explicat Pablo Ad\u00e1n. Finalment Guillermo Prats ha destacat que Improven ajuda a les empreses al fet que tinguin resultats i \u201c<em>les acompanyem en el seu progr\u00e9s per a aconseguir un m\u00f3n millor<\/em>\u201d.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"446\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Grupo-1024x446.jpg\" alt=\"\" class=\"wp-image-8826\" style=\"object-fit:cover;width:800px;height:350px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Grupo-1024x446.jpg 1024w, https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Grupo-300x131.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Grupo-768x335.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Grupo-1536x669.jpg 1536w, https:\/\/improven.com\/wp-content\/uploads\/2024\/03\/Desayuno_Cluster_Vicky_Foods_Ainia_Improven_Grupo-2048x893.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si vols saber com podem acompanyar-te en la millora de la gesti\u00f3 de les empreses, pots fer-ho <a href=\"https:\/\/improven.com\/cat\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a>.<\/p>\n\n\n\n<p>A continuaci\u00f3, et deixem el videoresum de l'esdeveniment:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"74 Desayuno de Innovaci\u00f3n - Vicky Foods, Improven y Ainia\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/92exWoR3QT8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Ainia, Centro Tecnol\u00f3gico, ha acogido el 74 Desayuno de Innovaci\u00f3n del Cluster de innovaci\u00f3n Envases y Embalajes con la participaci\u00f3n de Improven y Vicky Foods. Por parte de Improven, Guillermo Prats, socio, y Pablo Ad\u00e1n, Manager, qui\u00e9nes han compartido con los asistentes las oportunidades que Improven puede ofrecer gracias a su metodolog\u00eda para implantar soluciones [&hellip;]<\/p>","protected":false},"author":17,"featured_media":8828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,19],"tags":[],"class_list":["post-8823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improven participa en el 74 Desayuno de Innovaci\u00f3n con Vicky Foods en Ainia -<\/title>\n<meta name=\"description\" content=\"Te contamos qu\u00e9 metodolog\u00eda usamos para implantar soluciones integrales, de innovaci\u00f3n, y 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