{"id":8014,"date":"2024-02-02T08:22:54","date_gmt":"2024-02-02T08:22:54","guid":{"rendered":"https:\/\/improven.com\/?p=8014"},"modified":"2025-06-16T11:37:27","modified_gmt":"2025-06-16T11:37:27","slug":"a-nivel-industrial-y-empresarial-hay-muchos-retos-que-las-empresas-tienen-que-abordar-pero-sin-duda-la-ia-y-la-tecnologia-es-uno-de-ellos","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/transformacion-digital\/a-nivell-industrial-i-empresarial-hi-ha-molts-reptes-que-les-empreses-han-de-abordar-pero-sense-dubte-la-ia-i-la-tecnologia-es-un-de-ells\/","title":{"rendered":"Reptes a nivell industrial i empresarial. La IA i la tecnologia"},"content":{"rendered":"<p class=\"has-text-color has-link-color wp-elements-00fef3fb981280e1f005755f1e4964d1 wp-block-paragraph\" style=\"color:#88cc76\"><strong>\u00abA nivell industrial i empresarial, hi ha molts reptes que les empreses han d'abordar, per\u00f2 sens dubte la IA i la tecnologia \u00e9s un d'ells\u00bb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Improven participa en la I edici\u00f3 del F\u00f2rum sobre IA organitzat per La Raz\u00f3n. Aquest esdeveniment en el qual Sergio Gordillo, soci Director de Improven, ha tingut l'oportunitat d'intervenir. En aquest debat Gordillo ha posat sobre la taula que la IA \u00abEns pot donar solucions que te\u00f2ricament s\u00f3n meravelloses, per\u00f2 no s\u00f3n reals\u00bb. I \u00e9s que, cal saber quan l'eina aporta informaci\u00f3 i quan la complementa amb una visi\u00f3 m\u00e9s sist\u00e8mica de les coses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segons Gordillo, les empreses han de posar focus a abordar la <a href=\"https:\/\/improven.com\/cat\/transformacion-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">cultura de la dada<\/a>, la <a href=\"https:\/\/improven.com\/cat\/cultura-y-talento\/\" target=\"_blank\" rel=\"noreferrer noopener\">gesti\u00f3 d'equips<\/a> m\u00e9s transversals i la <a href=\"https:\/\/improven.com\/cat\/operaciones\/\" target=\"_blank\" rel=\"noreferrer noopener\">trencament de sitges<\/a> perqu\u00e8 hi ha elements culturals que han d'incorporar-se abans d'implantar la IA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Afrontar amb \u00e8xit el futur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este evento celebrado en Madrid, y con la bienvenida de Francisco Marhuenda, director de La Raz\u00f3n, y la introducci\u00f3n del economista, Daniel Lacalle, se ha realizado dentro del marco de Foros de Directivos que se celebraran durante todo el 2024 y cuyo objetivo es&nbsp;analizar el&nbsp;entorno, los profesionales, los conocimientos, las experiencias, servicios, proyectos e iniciativas para afrontar con \u00e9xito el futuro empresarial&nbsp;y&nbsp;favorecer su desarrollo y crecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3 pots veure la jornada completa:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Foro IA - LA RAZ\u00d3N\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/_a2lqqQMyEA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En el seg\u00fcent enlla\u00e7, pots veure quina \u00e9s l'opini\u00f3 de Sergio Gordillo en relaci\u00f3 a la <strong>regulaci\u00f3<\/strong>, la <strong>implantaci\u00f3 de la IA en la mitjana empresa industrial espanyola<\/strong> , la complexitat competitiva i <strong>quines dificultats<\/strong> es troba:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.larazon.es\/economia\/startups\/oportunidad-que-hay-que-ver-optimismo-asi-segun-foro-razon_2024013165ba6828327cdd00019bb9b3.html\" style=\"background-color:#0f4c81\" target=\"_blank\" rel=\"noreferrer noopener\">Veure v\u00eddeo<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/WhatsApp-Image-2024-01-31-at-13.13.50-1-edited.jpeg\" alt=\"\" class=\"wp-image-8026\" style=\"object-fit:cover;width:380px;height:450px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/WhatsApp-Image-2024-01-31-at-13.13.50-1-edited.jpeg 1200w, https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/WhatsApp-Image-2024-01-31-at-13.13.50-1-edited-300x300.jpeg 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/WhatsApp-Image-2024-01-31-at-13.13.50-1-edited-1024x1024.jpeg 1024w, https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/WhatsApp-Image-2024-01-31-at-13.13.50-1-edited-150x150.jpeg 150w, https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/WhatsApp-Image-2024-01-31-at-13.13.50-1-edited-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Gordillo ha posat l'accent que a <strong>nivell industrial i empresarial<\/strong>, hi ha molts reptes que les empreses han d'abordar, que sens dubte la IA i la tecnologia \u00e9s un d'ells per\u00f2 tamb\u00e9 <strong>les empreses tenen una capacitat limitada de recursos i capacitat inversora<\/strong>. A nivell europeu s'obliga les empreses a continuar evolucionant i, a l'hora de gestionar el canvi, hi ha molts elements que s'han de continuar implementant en aquest proc\u00e9s de digitalitzaci\u00f3 de la companyia on la IA ajudar\u00e0. Eixe <strong>proc\u00e9s de transformaci\u00f3<\/strong> per\u00f2, cal marcar-ho b\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-01-113446-1-1024x581-1.png\" alt=\"\" class=\"wp-image-15720\" style=\"object-fit:cover;width:380px;height:180px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-01-113446-1-1024x581-1.png 1024w, https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-01-113446-1-1024x581-1-300x170.png 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-01-113446-1-1024x581-1-768x436.png 768w, https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-01-113446-1-1024x581-1-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/WhatsApp-Image-2024-01-31-at-12.13.21-1024x473-1.jpeg\" alt=\"\" class=\"wp-image-15721\" style=\"object-fit:cover;width:380px;height:180px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/WhatsApp-Image-2024-01-31-at-12.13.21-1024x473-1.jpeg 1024w, https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/WhatsApp-Image-2024-01-31-at-12.13.21-1024x473-1-300x139.jpeg 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/WhatsApp-Image-2024-01-31-at-12.13.21-1024x473-1-768x355.jpeg 768w, https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/WhatsApp-Image-2024-01-31-at-12.13.21-1024x473-1-18x8.jpeg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tem\u00e0tica de la jornada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta jornada s'ha dividit en dos grans blocs. D'una banda una taula titulada <strong>Treballant amb La IA: El Repte d'empreses i persones<\/strong> que s'ha enfocat en l'empresa privada, el m\u00f3n empresarial i en la societat en general. En ella han participat <strong>Sergio Gordillo, Soci Director de Improven<\/strong>, Rafael Monteagudo T\u00f3rtola, Secretari General del Col\u00b7legi Oficial de Graduats i Enginyers T\u00e8cnics Industrials de Madrid, Segon P\u00edriz, Rector de UNIE Universitat, Sandra de Lucas, Head Digital of Airbus Espa\u00f1a, i Victor P\u00e9rez Mart\u00edn, CEO de Adiss. Un debat moderat per Arantxa Herranz, responsable de Tecnologia de La Raz\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La segona part, <strong>Modernitzaci\u00f3 o cautela? Les AAPP davant la IA<\/strong> , s'ha centrat en l'administraci\u00f3 p\u00fablica i com des de cada part es va implementant la tecnologia, i sobretot la Intel\u00b7lig\u00e8ncia Artificial, debatent sobre els reptes i les oportunitats d'aquesta tecnologia que \u00e9s present constantment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 ens ho trobem en <a href=\"https:\/\/guia.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">GuiA<\/a>, la primera eina amb&nbsp;<strong>Intel\u00b7lig\u00e8ncia Artificial<\/strong>&nbsp;que millora els resultats de la teva empresa,&nbsp;<strong>incrementant l'efici\u00e8ncia i reduint els minvaments de producci\u00f3<\/strong>, i que neix de la uni\u00f3 entre Improven i Exponentia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed pots veure <a href=\"https:\/\/www.larazon.es\/economia\/startups\/razon-celebra-foro-inteligencia-artificial_2024012965b78528327cdd0001e95a0a.html\" target=\"_blank\" rel=\"noreferrer noopener\">el v\u00eddeoresum<\/a> de la jornada:<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.larazon.es\/economia\/startups\/razon-celebra-foro-inteligencia-artificial_2024012965b78528327cdd0001e95a0a.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"466\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-01-120054.png\" alt=\"\" class=\"wp-image-8016\" style=\"object-fit:cover;width:800px;height:450px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-01-120054.png 827w, https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-01-120054-300x169.png 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-01-120054-768x433.png 768w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u00abA nivel industrial y empresarial, hay muchos retos que las empresas tienen que abordar, pero sin duda la IA y la tecnolog\u00eda es uno de ellos\u00bb Improven participa en la I edici\u00f3n del Foro sobre IA organizado por La Raz\u00f3n. Este evento en el que Sergio Gordillo, socio Director de Improven, ha tenido la oportunidad [&hellip;]<\/p>","protected":false},"author":17,"featured_media":15723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,25],"tags":[],"class_list":["post-8014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-transformacion-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retos a nivel industrial y empresarial. La IA y la tecnolog\u00eda - Improven<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/transformacion-digital\/a-nivell-industrial-i-empresarial-hi-ha-molts-reptes-que-les-empreses-han-de-abordar-pero-sense-dubte-la-ia-i-la-tecnologia-es-un-de-ells\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retos a nivel industrial y empresarial. La IA y la tecnolog\u00eda - Improven\" \/>\n<meta property=\"og:description\" content=\"\u00abA nivel industrial y empresarial, hay muchos retos que las empresas tienen que abordar, pero sin duda la IA y la tecnolog\u00eda es uno de ellos\u00bb Improven participa en la I edici\u00f3n del Foro sobre IA organizado por La Raz\u00f3n. Este evento en el que Sergio Gordillo, socio Director de Improven, ha tenido la oportunidad [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/improven.com\/cat\/transformacion-digital\/a-nivell-industrial-i-empresarial-hi-ha-molts-reptes-que-les-empreses-han-de-abordar-pero-sense-dubte-la-ia-i-la-tecnologia-es-un-de-ells\/\" \/>\n<meta property=\"og:site_name\" content=\"Improven\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-02T08:22:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T11:37:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-01-113446-e1706784215370-1024x445-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Improven\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Improven\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/improven.com\/cat\/transformacion-digital\/a-nivell-industrial-i-empresarial-hi-ha-molts-reptes-que-les-empreses-han-de-abordar-pero-sense-dubte-la-ia-i-la-tecnologia-es-un-de-ells\/\",\"url\":\"https:\/\/improven.com\/cat\/transformacion-digital\/a-nivell-industrial-i-empresarial-hi-ha-molts-reptes-que-les-empreses-han-de-abordar-pero-sense-dubte-la-ia-i-la-tecnologia-es-un-de-ells\/\",\"name\":\"Retos a nivel industrial y empresarial. 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La IA y la tecnolog\u00eda - Improven","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/improven.com\/cat\/transformacion-digital\/a-nivell-industrial-i-empresarial-hi-ha-molts-reptes-que-les-empreses-han-de-abordar-pero-sense-dubte-la-ia-i-la-tecnologia-es-un-de-ells\/","og_locale":"ca_ES","og_type":"article","og_title":"Retos a nivel industrial y empresarial. La IA y la tecnolog\u00eda - Improven","og_description":"\u00abA nivel industrial y empresarial, hay muchos retos que las empresas tienen que abordar, pero sin duda la IA y la tecnolog\u00eda es uno de ellos\u00bb Improven participa en la I edici\u00f3n del Foro sobre IA organizado por La Raz\u00f3n. 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