{"id":7863,"date":"2024-01-24T11:45:50","date_gmt":"2024-01-24T11:45:50","guid":{"rendered":"https:\/\/improven.com\/?p=7863"},"modified":"2025-06-16T11:00:15","modified_gmt":"2025-06-16T11:00:15","slug":"improven-participa-en-el-informe-de-marketing-digital-de-okisam","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/marketing\/improven-participa-en-el-informe-de-marqueting-digital-de-okisam\/","title":{"rendered":"Improven participa en l'informe de M\u00e0rqueting Digital de Okisam"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Improven ha participat com partner principal en la III Edici\u00f3 de l'informe de M\u00e0rqueting Digital Industrial 2024 de Okisam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des de Improven t'expliquem com pujar-se a la <strong>ona de la digitalitzaci\u00f3<\/strong>, ja que creiem que preveure el futur no \u00e9s suficient. Pots veure les aportacions de l'equip de Improven en les p\u00e0gines 6, 12, 73 i 113.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/okisam.com\/recursos\/informe2024\/?utm_source=referral&amp;utm_medium=improven&amp;utm_campaign=informemkindustrial2024\" style=\"background-color:#0f4c81\" target=\"_blank\" rel=\"noreferrer noopener\">Veure informe<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u00e8 ha marcat la ind\u00fastria?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podr\u00e0s veure que aquest any hi ha hagut un protagonista clar: el paper de la <strong>IA i la transformaci\u00f3 digital<\/strong>.<br>Ja hem comprovat que la integraci\u00f3 de <strong>tecnologies est\u00e0 redefinint el m\u00e0rqueting digital<\/strong>, amb gran \u00e8mfasi en l'automatitzaci\u00f3, personalitzaci\u00f3 i efici\u00e8ncia millorada en les campanyes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>En qu\u00e8 resumim aix\u00f2?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En una nova edici\u00f3 encara m\u00e9s completa, amb m\u00e9s participants i grans continguts que sens dubte t'ajudaran a continuar creixent empresarialment.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/okisam.com\/recursos\/informe2024\/?utm_source=referral&amp;utm_medium=improven&amp;utm_campaign=informemkindustrial2024\" style=\"background-color:#0f4c81\" target=\"_blank\" rel=\"noreferrer noopener\">Llegir<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"1024\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/01\/Mockup-Informe-1-1-873x1024.png\" alt=\"Informe-de-marketing-industrial-2024\" class=\"wp-image-7867\" style=\"object-fit:cover;width:518px;height:600px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/01\/Mockup-Informe-1-1-873x1024.png 873w, https:\/\/improven.com\/wp-content\/uploads\/2024\/01\/Mockup-Informe-1-1-256x300.png 256w, https:\/\/improven.com\/wp-content\/uploads\/2024\/01\/Mockup-Informe-1-1-768x901.png 768w, https:\/\/improven.com\/wp-content\/uploads\/2024\/01\/Mockup-Informe-1-1.png 894w\" sizes=\"auto, (max-width: 873px) 100vw, 873px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Improven ha participado como partner principal en la III Edici\u00f3n del informe de Marketing Digital Industrial 2024 de Okisam. Desde Improven te explicamos c\u00f3mo subirse a la ola de la digitalizaci\u00f3n, ya que creemos que prever el futuro no es suficiente. Puedes ver las aportaciones del equipo de Improven en las p\u00e1ginas 6, 12, 73 [&hellip;]<\/p>","protected":false},"author":17,"featured_media":7866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,19],"tags":[],"class_list":["post-7863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improven participa en el informe de Marketing Digital de Okisam - Improven<\/title>\n<meta name=\"description\" content=\"\u00bfMarketing Digital? \u00bfOla de digitalizaci\u00f3n? Descubre cu\u00e1les son las claves m\u00e1s importantes de este \u00e1mbito en esta gu\u00eda gratuita.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/marketing\/improven-participa-en-el-informe-de-marqueting-digital-de-okisam\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improven participa en el informe de Marketing Digital de Okisam - Improven\" \/>\n<meta property=\"og:description\" content=\"\u00bfMarketing Digital? \u00bfOla de digitalizaci\u00f3n? Descubre cu\u00e1les son las claves m\u00e1s importantes de este \u00e1mbito en esta gu\u00eda gratuita.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/improven.com\/cat\/marketing\/improven-participa-en-el-informe-de-marqueting-digital-de-okisam\/\" \/>\n<meta property=\"og:site_name\" content=\"Improven\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-24T11:45:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T11:00:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/01\/Mockup-Informe-1-e1706096838686.png\" \/>\n\t<meta property=\"og:image:width\" content=\"893\" \/>\n\t<meta property=\"og:image:height\" content=\"386\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Improven\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Improven\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/improven.com\/cat\/marketing\/improven-participa-en-el-informe-de-marqueting-digital-de-okisam\/\",\"url\":\"https:\/\/improven.com\/cat\/marketing\/improven-participa-en-el-informe-de-marqueting-digital-de-okisam\/\",\"name\":\"Improven participa en el informe de Marketing Digital de Okisam - Improven\",\"isPartOf\":{\"@id\":\"https:\/\/improven.com\/cat\/#website\"},\"datePublished\":\"2024-01-24T11:45:50+00:00\",\"dateModified\":\"2025-06-16T11:00:15+00:00\",\"author\":{\"@id\":\"https:\/\/improven.com\/cat\/#\/schema\/person\/c29931e7caaee0ccbfbc357c6f45f751\"},\"description\":\"\u00bfMarketing Digital? \u00bfOla de digitalizaci\u00f3n? Descubre cu\u00e1les son las claves m\u00e1s importantes de este \u00e1mbito en esta gu\u00eda gratuita.\",\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/improven.com\/cat\/marketing\/improven-participa-en-el-informe-de-marqueting-digital-de-okisam\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/improven.com\/cat\/#website\",\"url\":\"https:\/\/improven.com\/cat\/\",\"name\":\"Improven\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/improven.com\/cat\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/improven.com\/cat\/#\/schema\/person\/c29931e7caaee0ccbfbc357c6f45f751\",\"name\":\"Improven\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/improven.com\/cat\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa181b67f681c09d567cd04bf5b7b036fa751a60232a1bcf1ffbcf27df560489?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa181b67f681c09d567cd04bf5b7b036fa751a60232a1bcf1ffbcf27df560489?s=96&d=mm&r=g\",\"caption\":\"Improven\"},\"url\":\"https:\/\/improven.com\/cat\/author\/improven\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Improven participa en el informe de Marketing Digital de Okisam - Improven","description":"\u00bfMarketing Digital? \u00bfOla de digitalizaci\u00f3n? Descubre cu\u00e1les son las claves m\u00e1s importantes de este \u00e1mbito en esta gu\u00eda gratuita.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/improven.com\/cat\/marketing\/improven-participa-en-el-informe-de-marqueting-digital-de-okisam\/","og_locale":"ca_ES","og_type":"article","og_title":"Improven participa en el informe de Marketing Digital de Okisam - Improven","og_description":"\u00bfMarketing Digital? \u00bfOla de digitalizaci\u00f3n? Descubre cu\u00e1les son las claves m\u00e1s importantes de este \u00e1mbito en esta gu\u00eda gratuita.","og_url":"https:\/\/improven.com\/cat\/marketing\/improven-participa-en-el-informe-de-marqueting-digital-de-okisam\/","og_site_name":"Improven","article_published_time":"2024-01-24T11:45:50+00:00","article_modified_time":"2025-06-16T11:00:15+00:00","og_image":[{"width":893,"height":386,"url":"https:\/\/improven.com\/wp-content\/uploads\/2024\/01\/Mockup-Informe-1-e1706096838686.png","type":"image\/png"}],"author":"Improven","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Improven","Temps estimat de lectura":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/improven.com\/cat\/marketing\/improven-participa-en-el-informe-de-marqueting-digital-de-okisam\/","url":"https:\/\/improven.com\/cat\/marketing\/improven-participa-en-el-informe-de-marqueting-digital-de-okisam\/","name":"Improven participa en el informe de Marketing Digital de Okisam - Improven","isPartOf":{"@id":"https:\/\/improven.com\/cat\/#website"},"datePublished":"2024-01-24T11:45:50+00:00","dateModified":"2025-06-16T11:00:15+00:00","author":{"@id":"https:\/\/improven.com\/cat\/#\/schema\/person\/c29931e7caaee0ccbfbc357c6f45f751"},"description":"\u00bfMarketing Digital? \u00bfOla de digitalizaci\u00f3n? Descubre cu\u00e1les son las claves m\u00e1s importantes de este \u00e1mbito en esta gu\u00eda gratuita.","inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/improven.com\/cat\/marketing\/improven-participa-en-el-informe-de-marqueting-digital-de-okisam\/"]}]},{"@type":"WebSite","@id":"https:\/\/improven.com\/cat\/#website","url":"https:\/\/improven.com\/cat\/","name":"Improven","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/improven.com\/cat\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/improven.com\/cat\/#\/schema\/person\/c29931e7caaee0ccbfbc357c6f45f751","name":"Improven","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/improven.com\/cat\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa181b67f681c09d567cd04bf5b7b036fa751a60232a1bcf1ffbcf27df560489?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa181b67f681c09d567cd04bf5b7b036fa751a60232a1bcf1ffbcf27df560489?s=96&d=mm&r=g","caption":"Improven"},"url":"https:\/\/improven.com\/cat\/author\/improven\/"}]}},"_links":{"self":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts\/7863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/comments?post=7863"}],"version-history":[{"count":0,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts\/7863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/media\/7866"}],"wp:attachment":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/media?parent=7863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/categories?post=7863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/tags?post=7863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}