{"id":7790,"date":"2023-12-12T09:29:39","date_gmt":"2023-12-12T09:29:39","guid":{"rendered":"https:\/\/improven.com\/?p=7790"},"modified":"2025-02-28T11:46:07","modified_gmt":"2025-02-28T11:46:07","slug":"cambio-cultural-en-las-empresas","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/cultura-y-talento\/improven-a-harvard-deusto\/","title":{"rendered":"Canvi cultural en les empreses: Claus per a l'\u00e8xit"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Com dur a terme un veritable <strong>canvi cultural<\/strong> en les empreses? Sergio Gordillo, soci Director de Improven, destaca les tend\u00e8ncies en consultoria empresarial i subratlla la import\u00e0ncia de recon\u00e8ixer la gravetat r\u00e0pidament i desenvolupar un pla de viabilitat en temps de crisi. Sectors com <strong>habit\u00e0t<\/strong> i <strong>automoci\u00f3<\/strong> enfronten majors dificultats. En <strong>alimentaci\u00f3<\/strong>, l'augment de marques blanques afecta a les empreses i, en el sector del <strong>moble<\/strong>, la reducci\u00f3 de la demanda pot requerir ajustos.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/www.harvard-deusto.com\/punto-de-vista-sergio-gordillo-socio-director-en-improven\" style=\"background-color:#0f4c81\" target=\"_blank\" rel=\"noreferrer noopener\">Llig el article<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Improven promou el desenvolupament organitzacional i la cultura corporativa reeixida mitjan\u00e7ant la \u00abtransformaci\u00f3 cultural\u00bb. T'acompanyem?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/improven.com\/cat\/contacte\/\" style=\"color:#0f4c81;background-color:#88cc76\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Parlem!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La transformaci\u00f3 cultural en les empreses \u00e9s essencial per a garantir la seva competitivitat i creixement a llarg termini. Segons <strong>Sergio Gordillo<\/strong>, soci-director de Improven, moltes companyies no reaccionen a temps davant els canvis del mercat, la qual cosa compromet la seva estabilitat. La negaci\u00f3 de la realitat i la presa tardana de decisions poden convertir-se en obstacles importants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lideratge i intel\u00b7lig\u00e8ncia emocional: motors del canvi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Perqu\u00e8 una transformaci\u00f3 cultural sigui efectiva, els l\u00edders han de desenvolupar <strong>autolideratge<\/strong> i <strong>intel\u00b7lig\u00e8ncia emocional<\/strong>. No n'hi ha prou amb canviar processos, \u00e9s necessari fomentar una mentalitat oberta dins de l'organitzaci\u00f3. Els directius han de promoure valors com la <strong>col\u00b7laboraci\u00f3, adaptabilitat i millora cont\u00ednua<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reptes i oportunitats en diferents sectors<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gordillo assenyala que sectors com el <strong>h\u00e0bitat i l'automoci\u00f3<\/strong> han experimentat una caiguda en la demanda, mentre que el <strong>alimentari<\/strong> continua estable, encara que amb un auge de les marques blanques. Les empreses han de redefinir la seva estrat\u00e8gia, optimitzar processos i incorporar tecnologia per a millorar la seva efici\u00e8ncia.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El canvi cultural no sols millora la gesti\u00f3 interna, sin\u00f3 que permet a les empreses <strong>respondre amb agilitat als reptes del mercat<\/strong>, impulsant el seu creixement sostenible i innovaci\u00f3. A m\u00e9s, una cultura empresarial s\u00f2lida afavoreix el comprom\u00eds dels empleats, millora l'experi\u00e8ncia del client i enforteix la reputaci\u00f3 corporativa. Aquelles organitzacions que adopten aquest enfocament estan m\u00e9s ben preparades per a afrontar crisi, adaptar-se a noves tend\u00e8ncies i diferenciar-se de la compet\u00e8ncia. En un entorn cada vegada m\u00e9s canviant, evolucionar no \u00e9s una opci\u00f3, sin\u00f3 una necessitat per a garantir l'\u00e8xit a llarg termini.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo llevar a cabo un verdadero cambio cultural en las empresas? Sergio Gordillo, socio Director de Improven, destaca las tendencias en consultor\u00eda empresarial y subraya la importancia de reconocer la gravedad r\u00e1pidamente y desarrollar un plan de viabilidad en tiempos de crisis. Sectores como h\u00e1bitat y automoci\u00f3n enfrentan mayores dificultades. En alimentaci\u00f3n, el aumento de [&hellip;]<\/p>","protected":false},"author":17,"featured_media":8182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,14,125,33,17,126],"tags":[],"class_list":["post-7790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-alimentacion","category-construccion","category-cultura-y-talento","category-habitat","category-manufacturing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cambio cultural en las empresas: Claves para el \u00e9xito - Improven<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo impulsar el cambio cultural en las empresas con estrategias clave de liderazgo y gesti\u00f3n del talento\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/cultura-y-talento\/improven-a-harvard-deusto\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cambio cultural en las empresas: Claves para el \u00e9xito - 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