{"id":7230,"date":"2023-11-28T11:44:49","date_gmt":"2023-11-28T11:44:49","guid":{"rendered":"https:\/\/improven.com\/?p=7230"},"modified":"2025-06-16T07:21:40","modified_gmt":"2025-06-16T07:21:40","slug":"como-fidelizar-y-atraer-el-talento","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/cultura-y-talento\/com-fidelizar-i-atreure-el-talent\/","title":{"rendered":"Com atreure i fidelizar el talent"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Esperanza Romero, Manager de Cultura i Talent en Improven, et dona les claus en aquest podcast per a aconseguir fidelizar i atreure el talent a la teva empresa. Ens acompanyes?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-text-color has-background has-link-color has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/anchor.fm\/creciendoconimproven\/embed\/episodes\/Como-fidelizar-y-atraer-el-talento-e2cgqs2\/a-aalsf05\" style=\"color:#0f4c81;background-color:#88cc76\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Escolta-ho aqu\u00ed!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Benvinguts al p\u00f2dcast <em>Creixent amb Improven<\/em>. En aquesta ocasi\u00f3, abordem un tema crucial per a les empreses a Espanya: la dificultat per a atreure i fidelizar el talent en un mercat laboral competitiu i en constant canvi. Avui ens acompanya Esperanza Romero, manager de l'\u00e0rea de cultura i talent de Improven, qui compartir\u00e0 claus pr\u00e0ctiques per a superar aquest desafiament.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 entenem per talent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Parlar de talent implica molt m\u00e9s que identificar persones amb habilitats t\u00e8cniques. En termes simples, el talent combina tres factors clau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compet\u00e8ncies t\u00e8cniques i toves:<\/strong> Habilitats, coneixements i actituds que permeten als professionals exercir-se amb un alt nivell.<\/li>\n\n\n\n<li><strong>Comprom\u00eds:<\/strong> El nivell d'implicaci\u00f3 d'un treballador amb la missi\u00f3 i visi\u00f3 de l'empresa.<\/li>\n\n\n\n<li><strong>Contribuci\u00f3:<\/strong> Aportar resultats significatius alineats amb els objectius de l'organitzaci\u00f3.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aquestes tres dimensions s\u00f3n essencials per a identificar i desenvolupar veritables talents dins de qualsevol empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les causes de la guerra pel talent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'anomenada \u00abguerra pel talent\u00bb no \u00e9s un mite. Entre les principals raons trobem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desalineaci\u00f3 de valors:<\/strong> Els professionals busquen treballar en empreses les metes i els principis de les quals coincideixin amb els seus.<\/li>\n\n\n\n<li><strong>Estils de lideratge antiquats:<\/strong> La falta d'un lideratge modern, pr\u00f2xim i orientat a les persones allunya als talents m\u00e9s prometedors.<\/li>\n\n\n\n<li><strong>Falta d'una proposta de valor clara:<\/strong> Les organitzacions que no ofereixen un entorn atractiu i beneficis concordes a les necessitats actuals perden enfront de competidors m\u00e9s ben posicionats.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aquestes causes revelen la import\u00e0ncia d'evolucionar cap a una cultura empresarial adaptada a les expectatives actuals dels treballadors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La import\u00e0ncia de la proposta de valor i la marca ocupadora<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una proposta de valor ben definida \u00e9s la base per a captar i retenir als millors professionals. En aquest sentit, la personalitzaci\u00f3 juga un paper fonamental:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Talent jove:<\/strong> Valora el reconeixement immediat, l'aprenentatge constant i la possibilitat d'avan\u00e7ar r\u00e0pidament en la seva carrera.<\/li>\n\n\n\n<li><strong>Talent s\u00e8nior:<\/strong> Busca estabilitat, conciliaci\u00f3 i un entorn on la seva experi\u00e8ncia sigui valorada.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, una s\u00f2lida marca ocupadora no sols atreu nous talents, sin\u00f3 que tamb\u00e9 fomenta l'orgull i la lleialtat dels empleats actuals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lideratge humanista com a motor de fidelitzaci\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El lideratge humanista se centra en tractar a les persones com a individus, reconeixent les seves emocions i necessitats. Aix\u00f2 no implica renunciar a l'exig\u00e8ncia de resultats, sin\u00f3 equilibrar humanitat i rendiment. Algunes pr\u00e0ctiques essencials inclouen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Escoltar i empatitzar:<\/strong> Crear un entorn on les persones se sentin escoltades i valorades.<\/li>\n\n\n\n<li><strong>Fomentar el desenvolupament personal:<\/strong> Oferir oportunitats per a millorar habilitats emocionals i t\u00e8cniques.<\/li>\n\n\n\n<li><strong>Recon\u00e8ixer l'esfor\u00e7:<\/strong> Mostrar estima genu\u00efna per les contribucions de cada membre de l'equip.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest enfocament, quan es combina amb una gesti\u00f3 efica\u00e7, fomenta la lleialtat i el comprom\u00eds del talent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gesti\u00f3 de la diversitat generacional<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una estrat\u00e8gia integral ha de recon\u00e8ixer les difer\u00e8ncies entre generacions i com aquestes influeixen en les necessitats i expectatives laborals. Mentre els m\u00e9s joves busquen innovaci\u00f3 i r\u00e0pid creixement, els s\u00e8niors valoren l'estabilitat, la conciliaci\u00f3 i el respecte per la seva experi\u00e8ncia. L'equilibri generacional no sols millora l'ambient de treball, sin\u00f3 que tamb\u00e9 enforteix les capacitats de l'equip.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L'experi\u00e8ncia de l'empleat: un factor determinant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'experi\u00e8ncia de l'empleat abasta tots els punts de contacte entre una persona i l'empresa, des de la primera entrevista fins al dia a dia laboral. Alguns aspectes clau per a millorar-la s\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Onboarding s\u00f2lid:<\/strong> Un proc\u00e9s de benvinguda ben estructurat incrementa la satisfacci\u00f3 i el comprom\u00eds des de l'inici.<\/li>\n\n\n\n<li><strong>Ambient laboral positiu:<\/strong> Un clima de confian\u00e7a i col\u00b7laboraci\u00f3 refor\u00e7a la fidelitzaci\u00f3.<\/li>\n\n\n\n<li><strong>Suport al benestar:<\/strong> Proveir acc\u00e9s a serveis de salut mental o flexibilitat per a conciliar vida personal i professional \u00e9s cada vegada m\u00e9s valorat.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un enfocament proactiu en aquests punts redueix la rotaci\u00f3 i millora la percepci\u00f3 general de l'organitzaci\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fidelizar i atreure talent en l'empresa requereix un enfocament integral. Des d'una proposta de valor clara i personalitzada fins a un lideratge emp\u00e0tic i una experi\u00e8ncia laboral satisfact\u00f2ria, cada aspecte compta. Treballar en aquestes \u00e0rees no sols millora la retenci\u00f3 de talent, sin\u00f3 que tamb\u00e9 enforteix la cultura organitzativa, pot\u00e8ncia el rendiment i prepara a les empreses per al futur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Si vols saber com, <a href=\"http:\/\/improven.com\/contacto\/?utm_source=site&amp;utm_medium=internal&amp;utm_campaign=Improven_Trfico_contacto_281125\" target=\"_blank\" rel=\"noreferrer noopener\">ens asseiem i parlem<\/a>! Ens encantar\u00e0 escoltar les teves necessitats i veure com et podem ajudar.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Esperanza Romero, Manager de Cultura y Talento en Improven, te da las claves en este podcast, para conseguir fidelizar y atraer el talento a tu empresa. \u00bfNos acompa\u00f1as? Bienvenidos al podcast Creciendo con Improven. En esta ocasi\u00f3n, abordamos un tema crucial para las empresas en Espa\u00f1a: la dificultad para atraer y fidelizar el talento en [&hellip;]<\/p>","protected":false},"author":17,"featured_media":7235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33,5],"tags":[],"class_list":["post-7230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura-y-talento","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo atraer y fidelizar el talento | Improven<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo atraer y fidelizar talento en tu empresa, adaptando estrategias a las nuevas generaciones y con buena experiencia laboral\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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