{"id":6820,"date":"2023-11-10T12:51:32","date_gmt":"2023-11-10T12:51:32","guid":{"rendered":"https:\/\/23web26.esedigital-dev.ovh\/?p=6820"},"modified":"2025-06-16T07:10:57","modified_gmt":"2025-06-16T07:10:57","slug":"la-rotacion-de-personas-en-la-empresa-hay-que-abrazarla-porque-las-nuevas-generaciones-no-buscan-el-mismo-trabajo-para-toda-la-vida","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/cultura-y-talento\/la-rotacio-de-persones-en-la-empresa-hi-ha-que-abracarla-perque-les-noves-generacions-no-busquen-el-mateix-treball-per-a-tota-la-vida\/","title":{"rendered":"Les noves generacions no busquen el mateix treball per a tota la vida"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>La rotaci\u00f3 de persones en l'empresa cal abra\u00e7ar-la, perqu\u00e8 les noves generacions no busquen el mateix treball per a tota la vida<\/em>Improven ha organitzat una jornada formativa sobre l'atracci\u00f3 i fidelitzaci\u00f3 del talent en l'empresa familiar en AEFA<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"JORNADA IMPROVEN\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/v78dN-khji4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEstem en un moment diferent del de fa anys, on ara el talent i les persones comencen a ocupar una posici\u00f3 central dins de les organitzacions\u201d, tal com ha explicat la gerent de la unitat de Cultura i Talent de Improven, Amalia Belenguer, durant el transcurs d'una jornada sobre l'atracci\u00f3 i fidelitzaci\u00f3 del talent en l'empresa familiar de la prov\u00edncia d'Alacant, que ha organitzat aquest mat\u00ed l'Associaci\u00f3 d'Empresa Familiar de la prov\u00edncia d'Alacant (AEFA)  i Improven, en la qual per part de la consultora, tamb\u00e9 han participat el seu soci director, Sergio Gordillo, i la manager de l'\u00e0rea de Cultura i Talent de Improven, Esperanza Romero.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sessi\u00f3 formativa: Talent i noves generacions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La sessi\u00f3 formativa s'ha iniciat amb les paraules de la presidenta de AEFA, Maite Ant\u00f3n, que s'ha detingut en els factors per a atreure i retenir talent en les empreses familiars, al\u00b7ludint a l'enquesta realitzada pel IEF durant l'\u00faltim Congr\u00e9s Nacional celebrat a Bilbao. Com a dada, ha donat a con\u00e8ixer que \u201cun 60% dels enquestats deia que el principal factor era la conciliaci\u00f3 i un 57%, les condicions econ\u00f2miques\u201d, la qual cosa dona signes del canvi de tend\u00e8ncia que s'est\u00e0 produint, en el qual \u201cles persones valoren cada vegada m\u00e9s les condicions per a conciliar la seva vida laboral, familiar i personal\u201d.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/23web26.esedigital-dev.ovh\/wp-content\/uploads\/2023\/11\/9.jpg\" alt=\"nuevas generaciones\" class=\"wp-image-6823\" style=\"object-fit:cover;width:250px;height:180px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2023\/11\/9.jpg 640w, https:\/\/improven.com\/wp-content\/uploads\/2023\/11\/9-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/23web26.esedigital-dev.ovh\/wp-content\/uploads\/2023\/11\/13.jpg\" alt=\"nuevas generaciones\" class=\"wp-image-6826\" style=\"object-fit:cover;width:250px;height:180px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2023\/11\/13.jpg 640w, https:\/\/improven.com\/wp-content\/uploads\/2023\/11\/13-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/23web26.esedigital-dev.ovh\/wp-content\/uploads\/2023\/11\/21.jpg\" alt=\"\" class=\"wp-image-6827\" style=\"object-fit:cover;width:250px;height:180px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2023\/11\/21.jpg 640w, https:\/\/improven.com\/wp-content\/uploads\/2023\/11\/21-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Les empreses estan en mans del talent<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La gerent de Persones de Improven ha incidit en qu\u00e8 \u201cles empreses estan en mans del talent de les persones, perqu\u00e8 s\u00f3n elles les que aporten valor a l'organitzaci\u00f3. Els treballs digitals es poden automatitzar amb m\u00e0quines i tecnologia per\u00f2, de moment, ni les m\u00e0quines ni la IA s\u00f3n capaces de generar proactivitat, de cobrir tota aquesta part emocional que t\u00e9 a veure amb la cura de la persona en l'empresa\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHi haur\u00e0 persones en l'organitzaci\u00f3 que tinguin m\u00e9s talent, perqu\u00e8 la seva aportaci\u00f3 de valor sigui major, per aix\u00f2 \u00e9s fonamental tenir aquest aspecte identificat i veure com es pot atreure aquest talent i mantenir-lo\u201d, ha destacat Belenguer. \u201cL'important \u00e9s que mentre aquesta persona estigui en l'empresa, doni el millor de si. La rotaci\u00f3 de persones en l'organitzaci\u00f3 cal abra\u00e7ar-la, perqu\u00e8 les noves generacions no busquen el mateix treball per a tota la vida\u201d, ha puntualitzat l'experta en consultoria empresarial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El talent no sols t\u00e9 a veure amb el coneixement o l'habilitat d'un empleat, sin\u00f3 tamb\u00e9 amb \u201cl'actitud i el comprom\u00eds que t\u00e9 cap a l'empresa\u201d, segons Belenguer. Aix\u00ed a l'hora d'atreure el talent, aquesta experta recomana a les empreses familiars que \u201chi hagi benestar i salut organitzacional, una retribuci\u00f3 compensada en l'esfor\u00e7, i  es promogui un pla de carrera, aix\u00ed com mesures de flexibilitat laboral i personal o el teletreball\u201d.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/23web26.esedigital-dev.ovh\/wp-content\/uploads\/2023\/11\/32.jpg\" alt=\"nuevas generaciones\" class=\"wp-image-6840\" style=\"object-fit:cover;width:250px;height:180px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2023\/11\/32.jpg 640w, https:\/\/improven.com\/wp-content\/uploads\/2023\/11\/32-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/23web26.esedigital-dev.ovh\/wp-content\/uploads\/2023\/11\/31.jpg\" alt=\"nuevas generaciones\" class=\"wp-image-6841\" style=\"object-fit:cover;width:250px;height:180px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2023\/11\/31.jpg 640w, https:\/\/improven.com\/wp-content\/uploads\/2023\/11\/31-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2023\/11\/21.jpg\" alt=\"talent\" class=\"wp-image-6827\" style=\"object-fit:cover;width:250px;height:180px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2023\/11\/21.jpg 640w, https:\/\/improven.com\/wp-content\/uploads\/2023\/11\/21-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Un referent de lideratge<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Belenguer igualment ha parlat de la necessitat que existeixi \u201cun referent de lideratge\u201d en l'empresa familiar. Sobre aix\u00f2, ha apuntat que \u201csi posem a dirigir a persones que s\u00f3n de la fam\u00edlia, per\u00f2 no s\u00f3n referents, l'empleat pot percebre que no tindr\u00e0 les acarones oportunitats a l'hora promocionar-se internament\u201d. Per a evitar aquestes situacions \u00e9s necessari que l'empresa realitzi una avaluaci\u00f3 objectiva del valor que aporta cada persona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quant a com mantenir el talent en l'empresa, Belenguer ha insistit que \u201cla rotaci\u00f3 \u00e9s una caracter\u00edstica de les generacions m\u00e9s joves, que \u201ces van perqu\u00e8 troben nous projectes que els satisfan m\u00e9s. Per molt que fem, acabaran anant-se\u201d. Davant aquest context, l'interessant \u00e9s aconseguir que \u201cel temps que decideixi estar la persona, estigui tan b\u00e9 com sigui possible\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre aquesta q\u00fcesti\u00f3, l'experta ha assenyalat que \u201caix\u00f2 del caf\u00e8 per a tots ja no serveix, cal segmentar i generar propostes de valor en funci\u00f3 de les caracter\u00edstiques de cada persona\u201d. Resulta, per tant, fonamental que des de les empreses familiars es treballi \u201cel benestar de l'empleat i que vegi el treball com una projecci\u00f3 d'ell mateix per a sentir-se realitzat\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Improven als mitjans<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Informaci\u00f3 TV:&nbsp;<a href=\"https:\/\/www.informacion.es\/videos\/informaciontv\/2023\/11\/09\/aefa-improven-organizan-jornada-formativa-94416146.html\">AE<\/a><a href=\"https:\/\/www.informacion.es\/videos\/informaciontv\/2023\/11\/09\/aefa-improven-organizan-jornada-formativa-94416146.html\" target=\"_blank\" rel=\"noreferrer noopener\">FA i Improven organitzen una jornada formativa a Alacant sobre atracci\u00f3 i fidelitzaci\u00f3 del talent<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La rotaci\u00f3n de personas en la empresa hay que abrazarla, porque las nuevas generaciones no buscan el mismo trabajo para toda la vida. Improven ha organizado una jornada formativa sobre la atracci\u00f3n y fidelizaci\u00f3n del talento en la empresa familiar en AEFA. \u201cEstamos en un momento diferente al de hace a\u00f1os, donde ahora el talento [&hellip;]<\/p>","protected":false},"author":17,"featured_media":6832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,33],"tags":[],"class_list":["post-6820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-cultura-y-talento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las nuevas generaciones no buscan el mismo trabajo para toda la vida - Improven<\/title>\n<meta name=\"description\" content=\"Improven ha organizado una jornada sobre la atracci\u00f3n, fidelizaci\u00f3n del talento en la empresa familiar y las nuevas generaciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/cultura-y-talento\/la-rotacio-de-persones-en-la-empresa-hi-ha-que-abracarla-perque-les-noves-generacions-no-busquen-el-mateix-treball-per-a-tota-la-vida\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las nuevas generaciones no buscan el mismo trabajo para toda la vida - 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