{"id":3798,"date":"2021-09-27T11:24:00","date_gmt":"2021-09-27T11:24:00","guid":{"rendered":"https:\/\/23web26.esedigital-dev.ovh\/?p=3798"},"modified":"2025-06-11T14:07:57","modified_gmt":"2025-06-11T14:07:57","slug":"quien-llevado-mi-margen","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/servicio\/estrategia\/qui-portat-el-meu-marge\/","title":{"rendered":"Qui s'ha emportat el meu marge?"},"content":{"rendered":"<p>El marge \u00e9s el primer indicador de l'aportaci\u00f3 de valor de la companyia. Amb l'augment dels costos i un increment de la dificultat a l'hora de planificar, entendre el marge com un element clau ens pot salvar els comptes en aquests temps de crisis. No podem prendre decisions sobre la base de sensacions, hem de mesurar en quins clients centrar-nos, quines categories ens beneficien, quins canals s\u00f3n els rellevants i com acostar-nos a ells.<\/p>\n\n\n\n<p>Sergio Gordillo, soci CEO i expert en consultoria empresarial en Improven, amb m\u00e9s de 20 anys en aquest sector, ens descobreix com afrontar aquesta situaci\u00f3, com revisar marges, adaptar l'estrat\u00e8gia i batre al mercat, per a trobar el cam\u00ed del creixement empresarial Acompanya'ns!<\/p>\n\n\n\n<p>Ahir ja era tard, cal pensar en el llarg termini i actuar en el curt.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/anchor.fm\/creciendoconimproven\/embed\/episodes\/Quin-se-ha-llevado-mi-margen--con-Sergio-Gordillo-e12a8lc\/a-a5q80lg\" style=\"color:#0f4c81;background-color:#88cc76\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Escolta-ho aqu\u00ed!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En el nou episodi de <em>Creixent amb Improven<\/em>, titulat \u00abQui s'ha emportat el meu marge?\u00bb, analitzem els factors que afecten la rendibilitat de les empreses i com optimitzar la gesti\u00f3 financera per a millorar els marges de benefici. En un context on els costos augmenten i la compet\u00e8ncia \u00e9s fero\u00e7, entendre qu\u00e8 est\u00e0 erosionant els marges i com recuperar-los \u00e9s clau per a la sostenibilitat del negoci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Factors que afecten el marge empresarial<\/h2>\n\n\n\n<p>El marge d'una empresa pot veure's redu\u00eft per m\u00faltiples factors, des de problemes interns fins a canvis en el mercat.<\/p>\n\n\n\n<p><strong>Principals causes de la reducci\u00f3 del marge:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increment de costos operatius:<\/strong> Les despeses en mat\u00e8ries primeres, log\u00edstica i personal poden augmentar sense un control adequat, afectant directament la rendibilitat.<\/li>\n\n\n\n<li><strong>Pressi\u00f3 competitiva i guerra de preus:<\/strong> En mercats saturats, moltes empreses opten per baixar preus per a atreure clients, la qual cosa redueix els marges si no es compensa amb volum de vendes.<\/li>\n\n\n\n<li><strong>Inefici\u00e8ncia en processos interns:<\/strong> Un model operatiu desorganitzat genera desaprofitament de recursos i costos innecessaris que afecten la rendibilitat.<\/li>\n\n\n\n<li><strong>Canvi en les expectatives del client:<\/strong> Adaptar-se a noves demandes sense una estrat\u00e8gia clara pot derivar en inversions poc rendibles i p\u00e8rdua de marge.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Estrat\u00e8gies per a recuperar i millorar el marge<\/h2>\n\n\n\n<p>Per a millorar la rendibilitat, \u00e9s fonamental implementar estrat\u00e8gies efectives que ajudin a optimitzar costos i augmentar el valor percebut pel client.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Optimitzaci\u00f3 de l'estructura de costos:<\/strong> Analitzar detalladament els costos fixos i variables permet identificar \u00e0rees d'estalvi sense afectar la qualitat. Revisar prove\u00efdors, renegociar contractes i automatitzar processos s\u00f3n algunes accions clau.<\/li>\n\n\n\n<li><strong>Diferenciaci\u00f3 en lloc de competir per preu:<\/strong> Apostar pel valor afegit en productes o serveis permet justificar preus m\u00e9s alts sense perdre clients. Innovaci\u00f3, personalitzaci\u00f3 i servei al client excepcional s\u00f3n estrat\u00e8gies efectives per a millorar el marge.<\/li>\n\n\n\n<li><strong>Efici\u00e8ncia en la gesti\u00f3 operativa:<\/strong> Millorar la productivitat i eliminar desaprofitaments en la cadena de valor ajuda a reduir costos sense comprometre la qualitat. Implementar metodologies com Lean o Six Sigma pot ser un gran avantatge competitiu.<\/li>\n\n\n\n<li><strong>Ajust de l'estrat\u00e8gia comercial:<\/strong> Identificar els productes o serveis m\u00e9s rendibles i potenciar la seva venda ajuda a millorar la rendibilitat global. Tamb\u00e9 \u00e9s clau segmentar als clients i enfocar esfor\u00e7os en aquells amb major potencial de compra.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficis d'una millor gesti\u00f3 del marge<\/h2>\n\n\n\n<p>Les empreses que aconsegueixen millorar els seus marges no sols incrementen la seva rendibilitat, sin\u00f3 que tamb\u00e9 enforteixen la seva posici\u00f3 en el mercat.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Major estabilitat financera:<\/strong> Un marge saludable permet enfrontar crisis econ\u00f2miques i canvis inesperats en el sector.<\/li>\n\n\n\n<li><strong>Capacitat de reinversi\u00f3 i creixement:<\/strong> Amb una millor rendibilitat, les empreses poden invertir en innovaci\u00f3 i expansi\u00f3 de manera sostenible.<\/li>\n\n\n\n<li><strong>Major atractiu per a inversors i socis estrat\u00e8gics:<\/strong> Empreses amb bons marges s\u00f3n m\u00e9s atractives per a possibles aliances i oportunitats de finan\u00e7ament.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3<\/h2>\n\n\n\n<p>Identificar qu\u00e8 est\u00e0 afectant el marge i aplicar estrat\u00e8gies per a optimitzar la rendibilitat \u00e9s clau per a garantir la sostenibilitat del negoci. L'efici\u00e8ncia operativa, la diferenciaci\u00f3 i una gesti\u00f3 financera intel\u00b7ligent s\u00f3n fonamentals per a recuperar el marge perdut i assegurar el creixement a llarg termini.<\/p>\n\n\n\n<p>Si vols saber com, ens asseiem i parlem! Ens encantar\u00e0 escoltar les teves necessitats i veure com et podem ajudar. <a href=\"\/cat\/www.improven.com\/contacto\/\">Millorem els teus marges de benefici!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>El margen es el primer indicador del aporte de valor de la compa\u00f1\u00eda. Con el aumento de los costes y un incremento de la dificultad a la hora de planificar, entender el margen c\u00f3mo un elemento clave nos puede salvar las cuentas en estos tiempos de crisis. No podemos tomar decisiones en base a sensaciones, [&hellip;]<\/p>","protected":false},"author":17,"featured_media":15445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,40,36,5],"tags":[],"class_list":["post-3798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-finanzas","category-operaciones","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQui\u00e9n se ha llevado mi margen? - Improven<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 est\u00e1 afectando tu margen empresarial y c\u00f3mo optimizar costos y estrategias para mejorar la rentabilidad de tu negocio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/servicio\/estrategia\/qui-portat-el-meu-marge\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQui\u00e9n se ha llevado mi margen? 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