{"id":3728,"date":"2023-06-26T12:05:00","date_gmt":"2023-06-26T12:05:00","guid":{"rendered":"https:\/\/23web26.esedigital-dev.ovh\/?p=3728"},"modified":"2025-06-15T09:27:31","modified_gmt":"2025-06-15T09:27:31","slug":"resultoria-preparados-listos-ya-8-condiciones-imprescindibles-para-crecer","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/marketing\/resultoria-preparats-llestos-ja-8-condicions-imprescindibles-per-a-creixer\/","title":{"rendered":"8 claus imprescindibles per a fer cr\u00e9ixer la meva empresa"},"content":{"rendered":"

Durant els \u00faltims mesos, en Improven ens estem trobant nombroses empreses amb una clara inquietud pel creixement.<\/strong> No \u00e9s que no ho estiguin fent, sin\u00f3 que tenen la sensaci\u00f3 que creixen perqu\u00e8 \u201cel mercat es mou m\u00e9s\u201d, per\u00f2, alhora, senten que estan perdent l'oportunitat de cr\u00e9ixer m\u00e9s.<\/p>\n\n\n\n

La major part dels empresaris han canviat el xip despr\u00e9s de la pand\u00e8mia<\/strong> (contenci\u00f3 de despeses, minimitzar riscos, concentrar-se en el core business\u2026). Aix\u00ed i tot, en molts casos ens estem trobant una certa par\u00e0lisi en l'organitzaci\u00f3 respecte a l'objectiu de creixement<\/strong>. Qu\u00e8 passa realment? Quines s\u00f3n les causes? Est\u00e0 l'empresa de veritat preparada per al creixement? Qu\u00e8 pot fer llavors si vol cr\u00e9ixer?<\/strong><\/p>\n\n\n\n

Obviament, hi ha diferents maneres de cr\u00e9ixer,<\/strong> i no totes elles requereixen les mateixes condicions empresarials. Per exemple, si el que volem \u00e9s penetrar m\u00e9s en els clients actuals o expandir el negoci en altres pa\u00efsos, haurem de generar estrat\u00e8gies distintes. El que s\u00ed que \u00e9s com\u00fa, \u00e9s que s'han de complir una s\u00e8rie de condicions internes i fer una bona consultoria estrat\u00e8gica<\/a>,<\/strong> sigui el que sigui l'objectiu concret de creixement a abordar, que faciliten que l'empresa creixi d'una manera s\u00f2lida i definitiva.<\/p>\n\n\n\n

Quines s\u00f3n les condicions per a fer cr\u00e9ixer la meva empresa?<\/h2>\n\n\n\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Actitud<\/strong><\/h3>\n\n\n\n

Sembla evident, per\u00f2 ha d'estar impregnada en tota l'organitzaci\u00f3. El creixement implica tensions (d'estoc, de tresoreria, de producci\u00f3, viatges, llevar-se molt aviat\u2026) que han de ser assumides i solucionades per tots els departaments. Aquesta actitud inclou aspectes com ambici\u00f3, inconformitat i exig\u00e8ncia cont\u00ednua, imprescindibles per al creixement.<\/p>\n\n\n\n

2. Disposici\u00f3 a assumir riscos<\/strong><\/h3>\n\n\n\n

Crecer es, de alguna manera, apostar, y eso requiere asumir un cierto nivel de riesgo. L\u00f3gicamente debemos de  minimizarlo todo lo posible, pero la empresa, a nivel financiero, comercial y organizativo, debe asumir que algo puede fallar.<\/p>\n\n\n\n

\"crecer<\/figure>\n\n\n\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Organitzaci\u00f3<\/strong><\/h3>\n\n\n\n

El creixement, per experi\u00e8ncia, \u00e9s el resultat d'un entrenament de totes les \u00e0rees de l'organitzaci\u00f3: comercial, operacions, administraci\u00f3, log\u00edstica\u2026 Al cap i a la fi cr\u00e9ixer \u00e9s escalar l'empresa a una grand\u00e0ria major, i l'organitzaci\u00f3 ha d'estar \u201corganitzada\u201d de tal mode que possibiliti un veritable salt, quantitatiu (com m\u00e9s negoci, m\u00e9s costos (variables, si us plau)) i qualitatiu (gent nova, amb noves capacitats, coneixements de nous productes, idiomes, noves experi\u00e8ncies). \u00c9s fonamental comptar amb un equip de qualitat, ben organitzat a nivell de processos i responsabilitats, i amb una segona l\u00ednia potent i preparada per a assumir tasques delegades per l'equip directiu.<\/p>\n\n\n\n

4. Molt de M\u00e0rqueting, per\u00f2 del bo<\/strong><\/h3>\n\n\n\n

Em refereixo a la necessitat de posar en valor la part m\u00e9s estrat\u00e8gica del m\u00e0rqueting (no en va es diu m\u00e0rqueting estrat\u00e8gic), que \u00e9s el coneixement, segmentaci\u00f3 i caracteritzaci\u00f3 del client, i la traducci\u00f3 d'aquest coneixement a les pol\u00edtiques comercials (producte, preu\u2026) de l'empresa. No \u00e9s possible cr\u00e9ixer si els nostres clients tradicionals no s\u00f3n fidels perqu\u00e8, per qu\u00e8 ens compraran clients que no ens coneixen si els que ens coneixen no ho fan?<\/p>\n\n\n\n

5. Tenir les coses clares<\/strong><\/h3>\n\n\n\n

Una condici\u00f3 imprescindible \u00e9s disposar d'un pla estrat\u00e8gic. I no sols per a saber on vull anar, sin\u00f3 perqu\u00e8 aquest an\u00e0lisi m'obliga a reflexionar sobre el que s\u00f3c, sobre el que ofereixo al mercat (la meva proposta de valor) i com executo aquesta proposta de valor (el meu model de negoci). I si la meva proposta de valor i el meu model de negoci s\u00f3n v\u00e0lids, llavors he de tenir clar cap a on vull anar. \u00c9s fonamental que totes les persones clau de l'organitzaci\u00f3 estiguin alineades en l'estrat\u00e8gia de l'empresa.<\/p>\n\n\n\n

6.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Flexibilitat<\/strong><\/h3>\n\n\n\n

El creixement empresarial<\/a> \u00e9s un cam\u00ed i \u201ces fa cam\u00ed en caminar\u201d, \u00e9s a dir, que moltes vegades la realitat del cam\u00ed a rec\u00f3rrer no \u00e9s com l'hem dissenyat, amb el que hem de ser flexibles, imaginatius i adaptables a les noves condicions que ens anem trobant (nous canals, clients resistents, mercats dif\u00edcils, traves administratives\u2026) per a aconseguir arribar al lloc que volem.<\/p>\n\n\n\n

\"creixement<\/figure>\n\n\n\n

7. Solidesa financera<\/strong><\/h3>\n\n\n\n

Hem de tenir en compte possibles necessitats financeres tant a nivell de costos (per increment d'equip) com de circulant (inversi\u00f3 en estocs, nous clients\u2026). Per a aix\u00f2, \u00e9s fonamental disposar d'una bona projecci\u00f3 de tresoreria i realitzar un seguiment continu d'aquesta.<\/p>\n\n\n\n

8. Tecnologia<\/strong><\/h3>\n\n\n\n

El creixement implica menys disponibilitat en general, i els principals damnificats d'aquest descens de temps disponible solen ser la comunicaci\u00f3 entre el personal clau i el seguiment del negoci recurrent (que poc important veritat?). Disposar d'eines tecnol\u00f2giques adequades (BI, CRM, per\u00f2 el senzill Skype tamb\u00e9\u2026) i utilitzar-les de manera intel\u00b7ligent, minimitzen l'impacte del creixement en la gesti\u00f3 di\u00e0ria de l'empresa.<\/p>\n\n\n\n

\"creixement<\/figure>\n\n\n\n

El creixement \u00e9s un repte apassionant per\u00f2, com molts sabem, arriscat. Per aix\u00f2:<\/strong><\/p>\n\n\n\n

    \n
  1. Assegura't de disposar de les condicions necess\u00e0ries per a abordar-ho amb \u00e8xit en totes i cadascuna de les \u00e0rees de la teva empresa.<\/li>\n\n\n\n
  2. Assegura't de ser objectiu i no deixar-te portar per una \u00e8poca de bonan\u00e7a, per una bona ratxa, per una organitzaci\u00f3 que m\u00e9s o menys respon, i inverteix a tenir a tota la teva organitzaci\u00f3 100% preparada perqu\u00e8 \u201ccr\u00e9ixer\u201d no arru\u00efni la teva empresa.<\/li>\n<\/ol>\n\n\n\n

    No \u00e9s f\u00e0cil, tampoc ho va ser emprendre veritat? Per aix\u00f2, no deixis cap detall a l'atzar.<\/strong><\/p>\n\n\n\n

    I precisament de creixement i de com fer-ho, ens parla Sergio Gordillo<\/a> a el sis\u00e8 episodi del nostre podcast<\/a><\/strong> \u00abCreixent amb Improven\u00bb<\/strong>, que ja pots escoltar en les diferents plataformes<\/strong> de les quals disposem:<\/p>\n\n\n\n

    Spotify: https:\/\/lnkd.in\/db-FMTvc<\/a>
    YouTube:     https:\/\/lnkd.in\/drrzij5a<\/a><\/p>\n\n\n\n

    iTunes: https:\/\/lnkd.in\/dEzKpvGt<\/a>
    iVoox:     https:\/\/lnkd.in\/dYneBQPy<\/a><\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Vols saber fer cr\u00e9ixer la teva empresa? Escriu-nos, estarem encantats d'atendre't!<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Durante los \u00faltimos meses, en Improven nos estamos encontrando numerosas empresas con una clara inquietud por el crecimiento. No es que no lo est\u00e9n haciendo, sino que tienen la sensaci\u00f3n de que crecen porque \u201cel mercado se mueve m\u00e1s\u201d, pero, a la vez, sienten que est\u00e1n perdiendo la oportunidad de crecer m\u00e1s. La mayor\u00eda de […]<\/p>","protected":false},"author":15,"featured_media":12008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131,34,19],"tags":[],"class_list":["post-3728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulo","category-estrategia","category-marketing"],"acf":[],"yoast_head":"\n8 claves imprescindibles para hacer crecer mi empresa - Improven<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo hacer crecer mi empresa? 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