{"id":3668,"date":"2016-05-13T09:13:00","date_gmt":"2016-05-13T09:13:00","guid":{"rendered":"https:\/\/23web26.esedigital-dev.ovh\/?p=3668"},"modified":"2025-06-11T07:50:49","modified_gmt":"2025-06-11T07:50:49","slug":"resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/marketing\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\/","title":{"rendered":"Del departament de m\u00e0rqueting al departament de clients"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Recordem breument: <strong>Fa ja d\u00e8cades que els departaments de m\u00e0rqueting es van transformar<\/strong> per a orientar a l'empresa a la satisfacci\u00f3 de les necessitats del client. Aix\u00f2 anava en contra de la seva comesa anterior. Comunicar i emp\u00e8nyer els productes dissenyats per l'empresa. El conegut <strong>canvi de <em>push<\/em> a <em>pull<\/em><\/strong>. D'emp\u00e8nyer el producte al client al fet que el client tiri perqu\u00e8 l'empresa comercialitzi els productes que el consumidor necessita o desitja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'objectiu era, \u00f2bviament, <strong>ajustar el llan\u00e7ament de productes<\/strong> (i la seva comunicaci\u00f3, canals, preus\u2026) al que el client volia i reduir els costos de llan\u00e7ament, nivells d'estoc, obsolets\u2026 \u00c9s a dir, ser m\u00e9s eficients ajustant l'oferta a la demanda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per aix\u00f2, i comen\u00e7ant pel client, <strong>segmentar, targetizar, con\u00e8ixer al client, dissenyar producte, definir el pricing, determinar canals de venda i comunicar<\/strong> son las misiones esenciales del departamento de marketing. A\u00fan as\u00ed, actualmente hemos de a\u00f1adir algunas responsabilidades que <strong>amplien la seva import\u00e0ncia dins de l'organigrama de l'empresa<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualment, a m\u00e9s de les responsabilitats anteriors, la missi\u00f3 fonamental del departament de m\u00e0rqueting \u00e9s acostar l'empresa al client (encara m\u00e9s), con\u00e8ixer-lo exhaustivament perqu\u00e8 l'empresa giri al voltant del client i adaptar el model de negoci (estructura comercial, operativa, etc\u2026) per a connectar amb ell, produir i fer-li arribar els productes i serveis necessaris i realitzar un seguiment continu per a millorar la seva satisfacci\u00f3, fidelitzaci\u00f3, i, per descomptat, la seva rendibilitat per a l'empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quines caracter\u00edstiques han de tenir el departament de m\u00e0rqueting en l'actualitat?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tot part del client<\/strong>, hem de centrar els esfor\u00e7os a con\u00e8ixer al client, per a aix\u00f2 ser\u00e0 fonamental en totes les empreses el Big data.<\/li>\n\n\n\n<li>Ha de realitzar-se un <strong>seguiment continu<\/strong> per a disposar de <em>feed back<\/em> actualitzat dels clients, de la compet\u00e8ncia, del posicionament en el mercat\u2026<\/li>\n\n\n\n<li>El seu objectiu ha de ser reduir l'estafi to market i augmentar l'\u00e8xit dels llan\u00e7aments<\/li>\n\n\n\n<li><strong>Transversalitat<\/strong>: el departament de m\u00e0rqueting ha de tenir total responsabilitat sobre el disseny, producte, experi\u00e8ncia de compra, preu\u2026 passa a tenir una import\u00e0ncia cabdal dins de l'empresa.<\/li>\n\n\n\n<li>L' <strong>coordinaci\u00f3<\/strong> (no jerarquia) amb el departament comercial ha de ser absoluta, permanent i bidireccional.<\/li>\n\n\n\n<li><strong>proactivitat<\/strong>: el departament de m\u00e0rqueting ha de liderar a l'empresa des del coneixement del client, \u201cobligant a mirar\u201d a la resta de departaments cap al client.<\/li>\n\n\n\n<li><strong>M\u00e0rqueting Digital<\/strong>: el conjunt d'eines que proporciona el m\u00e0rqueting digital, m\u00e9s enll\u00e0 d'un quadre de KPIs \u00e9s fonamental per al coneixement i el seguiment del client. Si encara no aquestes actualitzat en aquest aspecte, hauries de preocupar-te.<\/li>\n\n\n\n<li>Hem de maximitzar la fidelitzaci\u00f3 del client activant oportunitats i fent un seguiment del seu comportament de compra amb eines CRM i t\u00e0ctiques de fidelitzaci\u00f3 RFM, enfocant promocions, comunicacions, ofertes\u2026 segmentades a cada grup de clients<\/li>\n\n\n\n<li><strong>Inquietud<\/strong>: Proves, pilots, experi\u00e8ncies\u2026 han de ser paraules comunes en aquesta mena de departament, igual que revisi\u00f3 de resultats, ROIs, control de KPIs.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Per tot aix\u00f2, el departament de m\u00e0rqueting s'ha d'ocupar m\u00e9s del client que de \u201cmarketear\u201d els productes, i creiem que ha de passar a dir-se el departament de clients.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"372\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2016\/05\/PB-imagen-destacada-improven-4-e1730801622750.png\" alt=\"c\u00f3mo generar crecimiento sostenible\" class=\"wp-image-11882\" style=\"object-fit:cover;width:850px;height:280px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2016\/05\/PB-imagen-destacada-improven-4-e1730801622750.png 1140w, https:\/\/improven.com\/wp-content\/uploads\/2016\/05\/PB-imagen-destacada-improven-4-e1730801622750-300x98.png 300w, https:\/\/improven.com\/wp-content\/uploads\/2016\/05\/PB-imagen-destacada-improven-4-e1730801622750-1024x334.png 1024w, https:\/\/improven.com\/wp-content\/uploads\/2016\/05\/PB-imagen-destacada-improven-4-e1730801622750-768x251.png 768w, https:\/\/improven.com\/wp-content\/uploads\/2016\/05\/PB-imagen-destacada-improven-4-e1730801622750-18x6.png 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Recordem que com m\u00e9s a prop est\u00e0s del client, majors solen ser els marges, per aix\u00f2 cobra tanta import\u00e0ncia <strong>mantenir aquesta proximitat<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tot aix\u00f2 <strong>sense perjudicar la imatge de l'empresa i el posicionament<\/strong> del mercat, \u00e9s a dir, defensant la marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>Improven<\/strong> tenim <a href=\"https:\/\/improven.com\/cat\/nostres-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>experi\u00e8ncia en m\u00e9s de 100 clients<\/strong><\/a> en la <strong>optimitzaci\u00f3<\/strong> del model de negoci per a enfocar l'organitzaci\u00f3 cap al client. <strong>Parlem?<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Recordemos brevemente. Hace ya d\u00e9cadas que los departamentos de marketing se transformaron para orientar a la empresa a la satisfacci\u00f3n de las necesidades del cliente. Esto iba en contra de su cometido anterior. Comunicar y empujar los productos dise\u00f1ados por la empresa. El conocido cambio de push a pull. De empujar el producto al cliente [&hellip;]<\/p>","protected":false},"author":15,"featured_media":11880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131,19],"tags":[],"class_list":["post-3668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulo","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Del departamento de marketing al de clientes - Improven<\/title>\n<meta name=\"description\" content=\"El departamento de marketing se ha transformado para orientar a la empresa a la satisfacci\u00f3n de las necesidades del cliente\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/marketing\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Del departamento de marketing al de clientes - Improven\" \/>\n<meta property=\"og:description\" content=\"El departamento de marketing se ha transformado para orientar a la empresa a la satisfacci\u00f3n de las necesidades del cliente\" \/>\n<meta property=\"og:url\" content=\"https:\/\/improven.com\/cat\/marketing\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\/\" \/>\n<meta property=\"og:site_name\" content=\"Improven\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-13T09:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T07:50:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/improven.com\/wp-content\/uploads\/2016\/05\/PB-imagen-destacada-improven-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillermo Prats\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Prats\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/improven.com\\\/cat\\\/marketing\\\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/improven.com\\\/cat\\\/marketing\\\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\\\/\"},\"author\":{\"name\":\"Guillermo Prats\",\"@id\":\"https:\\\/\\\/improven.com\\\/cat\\\/#\\\/schema\\\/person\\\/096023dda0a35c48d296c10ed8a5e5f9\"},\"headline\":\"Del departamento de marketing al departamento de clientes\",\"datePublished\":\"2016-05-13T09:13:00+00:00\",\"dateModified\":\"2025-06-11T07:50:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/improven.com\\\/cat\\\/marketing\\\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\\\/\"},\"wordCount\":605,\"image\":{\"@id\":\"https:\\\/\\\/improven.com\\\/cat\\\/marketing\\\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/improven.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/PB-imagen-destacada-improven-3.png\",\"articleSection\":[\"Art\u00edculo\",\"Marketing y Ventas\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/improven.com\\\/cat\\\/marketing\\\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\\\/\",\"url\":\"https:\\\/\\\/improven.com\\\/cat\\\/marketing\\\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\\\/\",\"name\":\"Del departamento de marketing al de clientes - Improven\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/improven.com\\\/cat\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/improven.com\\\/cat\\\/marketing\\\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/improven.com\\\/cat\\\/marketing\\\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/improven.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/PB-imagen-destacada-improven-3.png\",\"datePublished\":\"2016-05-13T09:13:00+00:00\",\"dateModified\":\"2025-06-11T07:50:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/improven.com\\\/cat\\\/#\\\/schema\\\/person\\\/096023dda0a35c48d296c10ed8a5e5f9\"},\"description\":\"El departamento de marketing se ha transformado para orientar a la empresa a la satisfacci\u00f3n de las necesidades del cliente\",\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/improven.com\\\/cat\\\/marketing\\\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/improven.com\\\/cat\\\/marketing\\\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/improven.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/PB-imagen-destacada-improven-3.png\",\"contentUrl\":\"https:\\\/\\\/improven.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/PB-imagen-destacada-improven-3.png\",\"width\":1200,\"height\":522,\"caption\":\"departamento de marketing\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/improven.com\\\/cat\\\/#website\",\"url\":\"https:\\\/\\\/improven.com\\\/cat\\\/\",\"name\":\"Improven\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/improven.com\\\/cat\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/improven.com\\\/cat\\\/#\\\/schema\\\/person\\\/096023dda0a35c48d296c10ed8a5e5f9\",\"name\":\"Guillermo Prats\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/040b5072837ed50aa133a2c44e193bc6b106678d8299c4fc2cbbadf8aa70af63?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/040b5072837ed50aa133a2c44e193bc6b106678d8299c4fc2cbbadf8aa70af63?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/040b5072837ed50aa133a2c44e193bc6b106678d8299c4fc2cbbadf8aa70af63?s=96&d=mm&r=g\",\"caption\":\"Guillermo Prats\"},\"description\":\"SOCIO\",\"url\":\"https:\\\/\\\/improven.com\\\/cat\\\/author\\\/guillermo-prats\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Del departamento de marketing al de clientes - Improven","description":"El departamento de marketing se ha transformado para orientar a la empresa a la satisfacci\u00f3n de las necesidades del cliente","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/improven.com\/cat\/marketing\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\/","og_locale":"ca_ES","og_type":"article","og_title":"Del departamento de marketing al de clientes - Improven","og_description":"El departamento de marketing se ha transformado para orientar a la empresa a la satisfacci\u00f3n de las necesidades del cliente","og_url":"https:\/\/improven.com\/cat\/marketing\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\/","og_site_name":"Improven","article_published_time":"2016-05-13T09:13:00+00:00","article_modified_time":"2025-06-11T07:50:49+00:00","og_image":[{"width":1200,"height":522,"url":"https:\/\/improven.com\/wp-content\/uploads\/2016\/05\/PB-imagen-destacada-improven-3.png","type":"image\/png"}],"author":"Guillermo Prats","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Guillermo Prats","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/improven.com\/cat\/marketing\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\/#article","isPartOf":{"@id":"https:\/\/improven.com\/cat\/marketing\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\/"},"author":{"name":"Guillermo Prats","@id":"https:\/\/improven.com\/cat\/#\/schema\/person\/096023dda0a35c48d296c10ed8a5e5f9"},"headline":"Del departamento de marketing al departamento de clientes","datePublished":"2016-05-13T09:13:00+00:00","dateModified":"2025-06-11T07:50:49+00:00","mainEntityOfPage":{"@id":"https:\/\/improven.com\/cat\/marketing\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\/"},"wordCount":605,"image":{"@id":"https:\/\/improven.com\/cat\/marketing\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/improven.com\/wp-content\/uploads\/2016\/05\/PB-imagen-destacada-improven-3.png","articleSection":["Art\u00edculo","Marketing y Ventas"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/improven.com\/cat\/marketing\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\/","url":"https:\/\/improven.com\/cat\/marketing\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\/","name":"Del departamento de marketing al de clientes - Improven","isPartOf":{"@id":"https:\/\/improven.com\/cat\/#website"},"primaryImageOfPage":{"@id":"https:\/\/improven.com\/cat\/marketing\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\/#primaryimage"},"image":{"@id":"https:\/\/improven.com\/cat\/marketing\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/improven.com\/wp-content\/uploads\/2016\/05\/PB-imagen-destacada-improven-3.png","datePublished":"2016-05-13T09:13:00+00:00","dateModified":"2025-06-11T07:50:49+00:00","author":{"@id":"https:\/\/improven.com\/cat\/#\/schema\/person\/096023dda0a35c48d296c10ed8a5e5f9"},"description":"El departamento de marketing se ha transformado para orientar a la empresa a la satisfacci\u00f3n de las necesidades del cliente","inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/improven.com\/cat\/marketing\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/improven.com\/cat\/marketing\/resultoria-ventas-del-departamento-de-marketing-al-departamento-de-clientes\/#primaryimage","url":"https:\/\/improven.com\/wp-content\/uploads\/2016\/05\/PB-imagen-destacada-improven-3.png","contentUrl":"https:\/\/improven.com\/wp-content\/uploads\/2016\/05\/PB-imagen-destacada-improven-3.png","width":1200,"height":522,"caption":"departamento de marketing"},{"@type":"WebSite","@id":"https:\/\/improven.com\/cat\/#website","url":"https:\/\/improven.com\/cat\/","name":"Improven","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/improven.com\/cat\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/improven.com\/cat\/#\/schema\/person\/096023dda0a35c48d296c10ed8a5e5f9","name":"Guillermo Prats","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/040b5072837ed50aa133a2c44e193bc6b106678d8299c4fc2cbbadf8aa70af63?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/040b5072837ed50aa133a2c44e193bc6b106678d8299c4fc2cbbadf8aa70af63?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/040b5072837ed50aa133a2c44e193bc6b106678d8299c4fc2cbbadf8aa70af63?s=96&d=mm&r=g","caption":"Guillermo Prats"},"description":"SOCIO","url":"https:\/\/improven.com\/cat\/author\/guillermo-prats\/"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts\/3668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/comments?post=3668"}],"version-history":[{"count":0,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts\/3668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/media\/11880"}],"wp:attachment":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/media?parent=3668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/categories?post=3668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/tags?post=3668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}