{"id":19608,"date":"2026-06-08T16:10:06","date_gmt":"2026-06-08T16:10:06","guid":{"rendered":"https:\/\/improven.com\/?p=19608"},"modified":"2026-06-08T16:25:43","modified_gmt":"2026-06-08T16:25:43","slug":"la-rentabilidad-agroalimentaria-exige-adaptacion-especializacion-y-cooperacion","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/transformacion-digital\/la-rendibilitat-agroalimentaria-exigeix-adaptacio-especialitzacio-i-cooperacio\/","title":{"rendered":"La rendibilitat agroaliment\u00e0ria exigeix adaptaci\u00f3, especialitzaci\u00f3 i cooperaci\u00f3"},"content":{"rendered":"

El dijous 4 de juny, la Universitat Polit\u00e8cnica de Val\u00e8ncia<\/a> va acollir les VIII Jornades sobre tecnologia al servei del sector agroalimentari<\/strong>, una trobada que va reunir empreses, experts i representants del sector per a reflexionar sobre els grans reptes d'una ind\u00fastria marcada per la pressi\u00f3 en marges, la transformaci\u00f3 tecnol\u00f2gica i la necessitat de respondre a un consumidor cada vegada m\u00e9s sensible al preu.<\/p>\n\n\n\n

Un dels moments centrals de la jornada va ser la Taula Rodona 2, sota el t\u00edtol \u201cLa rendibilitat en els negocis: Casos d'\u00e8xit<\/em><\/strong>\u201d, moderada per Carlos Campos<\/a>, director de AgroBank en la Direcci\u00f3 Territorial Comunitat Valenciana i Regi\u00f3 de M\u00farcia de CaixaBank<\/a>. En ella van participar Alejandro Mart\u00ednez<\/a>, gerent de Manteniment de Carrefour<\/a>; Guillermo Prats<\/a>, soci de Improven; Jaime \u00c1lvarez<\/a>, director general de Gourmet1975<\/a>; i Juan Planes<\/a>, empresari de Casa Plans<\/a>.<\/p>\n\n\n\n

\n
\"rentabilidad<\/figure>\n\n\n\n
\"rentabilidad<\/figure>\n<\/figure>\n\n\n\n

Costos, marges i un consumidor m\u00e9s sensible al preu<\/h2>\n\n\n\n

La conversa va partir d'una pregunta directa: com estan afectant els costos al marge i a la rendibilitat de les empreses. Guillermo Prats va plantejar una doble mirada. D'una banda, la del consumidor, que en els \u00faltims anys ha vist encarir-se la cistella de la compra i observa el preu amb molta m\u00e9s atenci\u00f3. Per un altre, la de l'empresa, obligada a innovar, desenvolupar nous productes i invertir m\u00e9s en R+D per a continuar sent competitiva en un entorn on la distribuci\u00f3 est\u00e0 cada vegada m\u00e9s concentrada i la marca blanca gana peso.<\/p>\n\n\n\n

En aquest context, la rendibilitat ja no dep\u00e8n de fer b\u00e9 dues o tres coses. Com va apuntar Prats, avui la cadena de valor necessita funcionar de manera excel\u00b7lent en totes les seves baules. Aix\u00f2 exigeix especialistes, col\u00b7laboraci\u00f3 i una visi\u00f3 m\u00e9s transversal del negoci. La seva reflexi\u00f3 va ser clara: \u201cSi volem grans resultats, necessitem grans moviments<\/strong><\/em>\u201d.<\/p>\n\n\n\n

Grans moviments per a competir en un entorn canviant<\/h2>\n\n\n\n

La taula tamb\u00e9 va deixar una idea compartida: els plans r\u00edgids han perdut vig\u00e8ncia. Guillermo Prats va recordar que abans es treballava amb horitzons a cinc anys; ara, les empreses necessiten definir objectius clars i avan\u00e7ar amb flexibilitat, mesurant si cada decisi\u00f3 les acosta o les allunya del resultat esperat. Juan Planes va refor\u00e7ar aquesta visi\u00f3 en explicar que, en la seva experi\u00e8ncia, les decisions es monitoren pr\u00e0cticament di\u00e0riament.<\/p>\n\n\n\n

Alejandro Mart\u00ednez va posar el focus en l'optimitzaci\u00f3 de tota la cadena i en el paper de les persones: la tecnologia, inclosa la intel\u00b7lig\u00e8ncia artificial, no genera impacte per si sola si no va acompanyada de formaci\u00f3 i implantaci\u00f3 real. Jaime \u00c1lvarez, per part seva, va defensar la necessitat de compartir m\u00e9s entre empreses: solos, va afirmar, \u00e9s dif\u00edcil arribar a solucions suficients davant problemes que s\u00f3n comuns.<\/p>\n\n\n\n

La conclusi\u00f3 va ser n\u00edtida: en un sector agroalimentari hipercompetitiu, la rendibilitat passa per adaptar-se amb rapidesa, especialitzar-se en cada punt cr\u00edtic i cooperar amb altres actors<\/strong>. Tres palanques que permeten cr\u00e9ixer amb valor, fins i tot en un entorn inc\u00f2mode, canviant i exigent.<\/p>","protected":false},"excerpt":{"rendered":"

El jueves 4 de junio, la Universitat Polit\u00e8cnica de Val\u00e8ncia acogi\u00f3 las VIII Jornadas sobre tecnolog\u00eda al servicio del sector agroalimentario, un encuentro que reuni\u00f3 a empresas, expertos y representantes del sector para reflexionar sobre los grandes retos de una industria marcada por la presi\u00f3n en m\u00e1rgenes, la transformaci\u00f3n tecnol\u00f3gica y la necesidad de responder […]<\/p>","protected":false},"author":42,"featured_media":19631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,123,14,25],"tags":[],"class_list":["post-19608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-agricultura-y-ganaderia","category-alimentacion","category-transformacion-digital"],"acf":[],"yoast_head":"\nRentabilidad agroalimentaria: la tecnolog\u00eda al servicio del sector- 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