{"id":18380,"date":"2026-03-30T12:55:12","date_gmt":"2026-03-30T12:55:12","guid":{"rendered":"https:\/\/improven.com\/?p=18380"},"modified":"2026-05-11T07:20:16","modified_gmt":"2026-05-11T07:20:16","slug":"la-automatizacion-y-la-nueva-legislacion-europea-principales-retos-de-haribo-en-materia-de-envase","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/actualidad\/la-automatitzacio-i-la-nova-legislacio-europea-principals-reptes-de-haribo-en-materia-de-envas\/","title":{"rendered":"L'automatitzaci\u00f3 i la nova legislaci\u00f3 europea, principals reptes de HARIBO en mat\u00e8ria d'env\u00e0s"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><em>La companyia referent en caramels de goma ha estat la protagonista del 92 <\/em><strong><em> Desdejuni d'Innovaci\u00f3 del Cl\u00faster. <\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><em>La trobada ha comptat amb la col\u00b7laboraci\u00f3 de <\/em><strong><em>Improven<\/em><\/strong><em>  i de l'escola <\/em><strong><em> de negocis ESIC<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Val\u00e8ncia, 30 de mar\u00e7 de 2026.-<\/strong> <strong><a href=\"https:\/\/www.haribo.com\/es-es\" target=\"_blank\" rel=\"noreferrer noopener\">Haribo<\/a><\/strong>, companyia l\u00edder de caramels de goma, amb m\u00e9s de 7000 treballadors\/as en 26 pa\u00efsos, ha estat la protagonista del 92\u00e8 <strong> Desdejuni d'Innovaci\u00f3 del Cl\u00faster <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=cluster+de+innovacin+de+envase+y+embalaje&amp;origin=RICH_QUERY_SUGGESTION&amp;heroEntityKey=urnliorganization18652830&amp;position=0\" target=\"_blank\" rel=\"noreferrer noopener\"> d'Innovaci\u00f3 en Env\u00e0s i Embalatge<\/a><\/strong>, que ha reunit representants del sector per a abordar els principals reptes de l'embalatge, l'automatitzaci\u00f3 industrial i l'adaptaci\u00f3 estrat\u00e8gica de les empreses en un context de transformaci\u00f3 constant. La jornada tamb\u00e9 ha comptat amb la participaci\u00f3 de <strong>Improven<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cita, organitzada pel Cl\u00faster  d'Innovaci\u00f3 en Env\u00e0s i Embalatge, ha perm\u00e8s aprofundir en q\u00fcestions clau com l'adaptaci\u00f3 al nou marc normatiu europeu, l'optimitzaci\u00f3 de processos productius i el paper de la innovaci\u00f3 estrat\u00e8gica en la competitivitat empresarial.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">La trobada, amb el suport financer de la <strong>Conselleria d'Innovaci\u00f3, Ind\u00fastria, Comer\u00e7 i Turisme de la Generalitat Valenciana<\/strong>, s'ha celebrat a Val\u00e8ncia i ha servit com a espai d'intercanvi de coneixement i experi\u00e8ncies pr\u00e0ctiques per a afrontar els desafiaments actuals del sector.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"18383\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429640217-1024x575.jpg\" alt=\"\" class=\"wp-image-18383\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429640217-1024x575.jpg 1024w, https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429640217-300x168.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429640217-768x431.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429640217-1536x862.jpg 1536w, https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429640217-18x10.jpg 18w, https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429640217.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"18384\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429639758-1024x575.jpg\" alt=\"\" class=\"wp-image-18384\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429639758-1024x575.jpg 1024w, https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429639758-300x168.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429639758-768x431.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429639758-1536x862.jpg 1536w, https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429639758-18x10.jpg 18w, https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429639758.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Automatitzaci\u00f3 i normativa: els grans desafiaments de l'embalatge  alimentari<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">En aquest context, <strong>HARIBO<\/strong> ha compartit la seva experi\u00e8ncia en la gesti\u00f3 de l'envasament dins d'una companyia amb pres\u00e8ncia internacional i alts est\u00e0ndards de qualitat. Durant la sessi\u00f3, Carlos P\u00e9rez, Vice President Sales &amp; Marketing d'Espanya i Portugal, ha exposat l'estructura productiva de la companyia, que compta amb l\u00ednies d'envasament capa\u00e7os d'adaptar-se a diferents formats, des de petites bosses fins a envasos de gran volum, la qual cosa reflecteix la complexitat operativa de la categoria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre els principals reptes operatius, ha destacat la necessitat de continuar avan\u00e7ant en l'automatitzaci\u00f3 de processos clau, com les mescles de producte, l'encaixat, el paletitzat o l'etiquetatge, aix\u00ed com l'optimitzaci\u00f3 de l'emmagatzematge en planta, on l'espai es presenta com un dels principals condicionants per al creixement.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En l'\u00e0mbit de l'embalatge,  la companyia ha posat el focus en els desafiaments derivats del Reglament Europeu d'Envasos i Residus d'Envasos (PPWR), especialment en aspectes com la transici\u00f3 cap a monomaterials, el compliment dels criteris de reciclabilitat (D4R) abans de 2030 o la incorporaci\u00f3 de contingut reciclat, amb objectius del 10% en 2030 i del 25% en 2040.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00ed mateix, ha assenyalat altres reptes clau com la reducci\u00f3 de materials en els envasos o l'optimitzaci\u00f3 del nivell d'ompliment, en un context en el qual la normativa exigir\u00e0 aconseguir el 75% de producte per env\u00e0s en els pr\u00f2xims anys.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Repensar l'estrat\u00e8gia en un entorn d'incertesa<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Per part seva, <strong>Improven<\/strong> ha abordat el context actual de transformaci\u00f3 empresarial, marcat per la incertesa i la necessitat d'adaptaci\u00f3 cont\u00ednua. <a href=\"https:\/\/www.linkedin.com\/in\/guillermojavega\/\" target=\"_blank\" rel=\"noreferrer noopener\">Willy J\u00e1vega<\/a>, soci director d'Innovaci\u00f3, i <a href=\"https:\/\/www.linkedin.com\/in\/yanina-wax\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yanina Wax<\/a>, s\u00f2cia i gerent de Business Agility, han introdu\u00eft el concepte de \u201climinalitat\u201d per a descriure el moment de transici\u00f3 que viuen moltes organitzacions, en el qual els paradigmes tradicionals deixen de ser v\u00e0lids i obliguen a redefinir estrat\u00e8gies i models de negoci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durant la seva intervenci\u00f3, han identificat alguns dels grans reptes del sector, com l'economia circular, la sostenibilitat, la pressi\u00f3 reguladora o la incorporaci\u00f3 de tecnologies associades a la log\u00edstica 4.0. En aquest sentit, han subratllat que un dels principals desafiaments de la ind\u00fastria no \u00e9s \u00fanicament tecnol\u00f2gic, sin\u00f3 de model de negoci, advertint que moltes organitzacions continuen operant amb estructures pensades per al segle XX en un context que exigeix agilitat, dades i capacitat d'adaptaci\u00f3 constant, la qual cosa obliga a replantejar la forma en la qual es defineix i executa l'estrat\u00e8gia empresarial.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nous socis i ecosistema col\u00b7laboratiu<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La jornada ha servit tamb\u00e9 per a donar la benvinguda a nous socis del Cl\u00faster,  entre ells ECOPHIR RECICLA, entitat orientada a donar resposta als nous requeriments dels sistemes de responsabilitat ampliada del productor en envasos comercials i industrials; i Ecoembes, organitzaci\u00f3 referent en sostenibilitat i reciclatge que impulsa la transici\u00f3 cap a l'economia circular en l'\u00e0mbit dels envasos.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Totes dues incorporacions reforcen l'ecosistema col\u00b7laboratiu del Cl\u00faster,  integrant nous agents clau per a afrontar els reptes reguladors i mediambientals del sector.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Formaci\u00f3 directiva per a refor\u00e7ar la competitivitat del sector<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">La jornada ha comptat tamb\u00e9 amb la participaci\u00f3 <strong>Jos\u00e9 Monfort<\/strong>, <strong>Docent i responsable de projectes de negoci<\/strong> de l'escola <strong>ESIC<\/strong>, que ha posat el focus en la formaci\u00f3 com a element clau per a afrontar els reptes actuals del sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">La sessi\u00f3 ha concl\u00f2s amb el reconeixement com a <strong>mVP del mes del Cl\u00faster <\/strong> a <strong>Mar\u00eda Eugenia Llansol<\/strong>, de Nunsys, un distintiu que posa en valor la implicaci\u00f3 i participaci\u00f3 activa dels socis en les iniciatives impulsades per l'associaci\u00f3. En aquesta edici\u00f3, <strong>ESIC<\/strong> ha complementat aquest reconeixement amb un <strong>xec de 1.000 euros<\/strong>, canviable per formaci\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"18385\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429640569-1-1024x575.jpg\" alt=\"\" class=\"wp-image-18385\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429640569-1-1024x575.jpg 1024w, https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429640569-1-300x168.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429640569-1-768x431.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429640569-1-1536x862.jpg 1536w, https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429640569-1-18x10.jpg 18w, https:\/\/improven.com\/wp-content\/uploads\/2026\/03\/1774429640569-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Valencia, 30 de marzo de 2026.-&nbsp;Haribo, compa\u00f1\u00eda l\u00edder de caramelos de goma, con m\u00e1s de 7000 trabajadores\/as en 26 pa\u00edses, ha sido la protagonista del&nbsp;92\u00ba Desayuno de Innovaci\u00f3n del&nbsp;Cluster&nbsp;de Innovaci\u00f3n en Envase y Embalaje, que ha reunido a representantes del sector para abordar los principales retos del&nbsp;packaging, la automatizaci\u00f3n industrial y la adaptaci\u00f3n estrat\u00e9gica de [&hellip;]<\/p>","protected":false},"author":42,"featured_media":19305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,137],"tags":[],"class_list":["post-18380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-agile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La automatizaci\u00f3n y la nueva legislaci\u00f3n europea - Improven<\/title>\n<meta name=\"description\" content=\"El\u00a092\u00ba Desayuno de Innovaci\u00f3n del\u00a0Cluster\u00a0de Innovaci\u00f3n en Envase y Embalaje abord\u00f3 los principales retos del\u00a0packaging, la automatizaci\u00f3n industrial y la adaptaci\u00f3n estrat\u00e9gica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/actualidad\/la-automatitzacio-i-la-nova-legislacio-europea-principals-reptes-de-haribo-en-materia-de-envas\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La automatizaci\u00f3n y la nueva legislaci\u00f3n europea - Improven\" \/>\n<meta property=\"og:description\" content=\"El\u00a092\u00ba Desayuno de Innovaci\u00f3n del\u00a0Cluster\u00a0de Innovaci\u00f3n en Envase y Embalaje abord\u00f3 los principales retos del\u00a0packaging, la automatizaci\u00f3n industrial y la adaptaci\u00f3n estrat\u00e9gica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/improven.com\/cat\/actualidad\/la-automatitzacio-i-la-nova-legislacio-europea-principals-reptes-de-haribo-en-materia-de-envas\/\" \/>\n<meta property=\"og:site_name\" content=\"Improven\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T12:55:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T07:20:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/improven.com\/wp-content\/uploads\/2026\/05\/38.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Georgina Gilabert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgina Gilabert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/improven.com\/cat\/actualidad\/la-automatitzacio-i-la-nova-legislacio-europea-principals-reptes-de-haribo-en-materia-de-envas\/\",\"url\":\"https:\/\/improven.com\/cat\/actualidad\/la-automatitzacio-i-la-nova-legislacio-europea-principals-reptes-de-haribo-en-materia-de-envas\/\",\"name\":\"La automatizaci\u00f3n y la nueva legislaci\u00f3n europea - Improven\",\"isPartOf\":{\"@id\":\"https:\/\/improven.com\/cat\/#website\"},\"datePublished\":\"2026-03-30T12:55:12+00:00\",\"dateModified\":\"2026-05-11T07:20:16+00:00\",\"author\":{\"@id\":\"https:\/\/improven.com\/cat\/#\/schema\/person\/33eee5d30654f3e6507d8514f5b7e21b\"},\"description\":\"El\u00a092\u00ba Desayuno de Innovaci\u00f3n del\u00a0Cluster\u00a0de Innovaci\u00f3n en Envase y Embalaje abord\u00f3 los principales retos del\u00a0packaging, la automatizaci\u00f3n industrial y la adaptaci\u00f3n estrat\u00e9gica.\",\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/improven.com\/cat\/actualidad\/la-automatitzacio-i-la-nova-legislacio-europea-principals-reptes-de-haribo-en-materia-de-envas\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/improven.com\/cat\/#website\",\"url\":\"https:\/\/improven.com\/cat\/\",\"name\":\"Improven\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/improven.com\/cat\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/improven.com\/cat\/#\/schema\/person\/33eee5d30654f3e6507d8514f5b7e21b\",\"name\":\"Georgina Gilabert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/improven.com\/cat\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9019463c4c6d047f739a67cb15fa0a1f0858a6eafcecfb17193326b52b632192?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9019463c4c6d047f739a67cb15fa0a1f0858a6eafcecfb17193326b52b632192?s=96&d=mm&r=g\",\"caption\":\"Georgina Gilabert\"},\"url\":\"https:\/\/improven.com\/cat\/author\/georgina\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La automatizaci\u00f3n y la nueva legislaci\u00f3n europea - Improven","description":"El\u00a092\u00ba Desayuno de Innovaci\u00f3n del\u00a0Cluster\u00a0de Innovaci\u00f3n en Envase y Embalaje abord\u00f3 los principales retos del\u00a0packaging, la automatizaci\u00f3n industrial y la adaptaci\u00f3n estrat\u00e9gica.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/improven.com\/cat\/actualidad\/la-automatitzacio-i-la-nova-legislacio-europea-principals-reptes-de-haribo-en-materia-de-envas\/","og_locale":"ca_ES","og_type":"article","og_title":"La automatizaci\u00f3n y la nueva legislaci\u00f3n europea - Improven","og_description":"El\u00a092\u00ba Desayuno de Innovaci\u00f3n del\u00a0Cluster\u00a0de Innovaci\u00f3n en Envase y Embalaje abord\u00f3 los principales retos del\u00a0packaging, la automatizaci\u00f3n industrial y la adaptaci\u00f3n estrat\u00e9gica.","og_url":"https:\/\/improven.com\/cat\/actualidad\/la-automatitzacio-i-la-nova-legislacio-europea-principals-reptes-de-haribo-en-materia-de-envas\/","og_site_name":"Improven","article_published_time":"2026-03-30T12:55:12+00:00","article_modified_time":"2026-05-11T07:20:16+00:00","og_image":[{"width":1200,"height":522,"url":"https:\/\/improven.com\/wp-content\/uploads\/2026\/05\/38.jpg","type":"image\/jpeg"}],"author":"Georgina Gilabert","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Georgina Gilabert","Temps estimat de lectura":"5 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/improven.com\/cat\/actualidad\/la-automatitzacio-i-la-nova-legislacio-europea-principals-reptes-de-haribo-en-materia-de-envas\/","url":"https:\/\/improven.com\/cat\/actualidad\/la-automatitzacio-i-la-nova-legislacio-europea-principals-reptes-de-haribo-en-materia-de-envas\/","name":"La automatizaci\u00f3n y la nueva legislaci\u00f3n europea - Improven","isPartOf":{"@id":"https:\/\/improven.com\/cat\/#website"},"datePublished":"2026-03-30T12:55:12+00:00","dateModified":"2026-05-11T07:20:16+00:00","author":{"@id":"https:\/\/improven.com\/cat\/#\/schema\/person\/33eee5d30654f3e6507d8514f5b7e21b"},"description":"El\u00a092\u00ba Desayuno de Innovaci\u00f3n del\u00a0Cluster\u00a0de Innovaci\u00f3n en Envase y Embalaje abord\u00f3 los principales retos del\u00a0packaging, la automatizaci\u00f3n industrial y la adaptaci\u00f3n estrat\u00e9gica.","inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/improven.com\/cat\/actualidad\/la-automatitzacio-i-la-nova-legislacio-europea-principals-reptes-de-haribo-en-materia-de-envas\/"]}]},{"@type":"WebSite","@id":"https:\/\/improven.com\/cat\/#website","url":"https:\/\/improven.com\/cat\/","name":"Improven","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/improven.com\/cat\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/improven.com\/cat\/#\/schema\/person\/33eee5d30654f3e6507d8514f5b7e21b","name":"Georgina Gilabert","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/improven.com\/cat\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9019463c4c6d047f739a67cb15fa0a1f0858a6eafcecfb17193326b52b632192?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9019463c4c6d047f739a67cb15fa0a1f0858a6eafcecfb17193326b52b632192?s=96&d=mm&r=g","caption":"Georgina Gilabert"},"url":"https:\/\/improven.com\/cat\/author\/georgina\/"}]}},"_links":{"self":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts\/18380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/comments?post=18380"}],"version-history":[{"count":2,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts\/18380\/revisions"}],"predecessor-version":[{"id":18392,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts\/18380\/revisions\/18392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/media\/19305"}],"wp:attachment":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/media?parent=18380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/categories?post=18380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/tags?post=18380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}