{"id":18274,"date":"2026-03-26T14:47:11","date_gmt":"2026-03-26T14:47:11","guid":{"rendered":"https:\/\/improven.com\/?p=18274"},"modified":"2026-05-11T07:28:58","modified_gmt":"2026-05-11T07:28:58","slug":"caso-de-exito-como-un-modelo-agil-de-lanzamiento-de-producto-transformo-una-compania-cosmetica","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/tipo-de-contenido\/articulo\/cas-de-exit-com-un-model-agil-de-llancament-de-producte-va-transformar-una-companyia-cosmetica\/","title":{"rendered":"Cas d'\u00e8xit: com un model \u00e0gil de llan\u00e7ament de producte va transformar una companyia cosm\u00e8tica"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En un entorn on la&nbsp;<strong>velocitat i l'adaptaci\u00f3 al mercat<\/strong>&nbsp;s\u00f3n claus per a competir, moltes companyies industrials s'enfronten al desafiament de llan\u00e7ar productes de forma m\u00e9s \u00e0gil i eficient. Aquest \u00e9s el cas d'una empresa espanyola del sector cosm\u00e8tic que, amb m\u00e9s de 900 empleats i una facturaci\u00f3 de m\u00e9s de 300 milions d'euros, va decidir apostar per Improven per a transformar la seva manera de treballar, implantant un&nbsp;<strong>model \u00e0gil de llan\u00e7ament de producte<\/strong>&nbsp;que li permet\u00e9s reduir temps, millorar la coordinaci\u00f3 entre equips i adaptar-se amb rapidesa a les demandes del mercat.&nbsp;<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-1e7a530dd443e40b3119641c42242009 wp-block-paragraph\" style=\"color:#0f4c81;background-color:#e0f2fb\"><strong>QU\u00c8 ACONSEGUIM?<\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-2de73f147c937ebfa3b690e22d6f7d6e wp-block-paragraph\" style=\"color:#0f4c81\"><strong><strong>Reducci\u00f3 del 50% dels colls d'ampolla<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-7e9761b93de87d8c42f5242416e9ad80 wp-block-paragraph\" style=\"color:#0f4c81\"><strong><strong>100% de compliment en dates i costos<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-120e0091aed054261ccdb51af7b308c5 wp-block-paragraph\" style=\"color:#0f4c81\"><strong><strong>Visibilitat total de riscos i bloquejos, facilitant una millor presa de decisions<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-48bae4cefd6349061664bf2f7aa310f8 wp-block-paragraph\" style=\"color:#0f4c81\"><strong><strong>Major coordinaci\u00f3 entre \u00e0rees clau del negoci<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-1d81bd77703e8b00a87fcf37661a4227 wp-block-paragraph\" style=\"color:#0f4c81\"><strong><strong>Implantaci\u00f3 d'eines \u00e0gils i digitals (Jira i Power BI)<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Descobreix el pas a pas darrere d'aquests assoliments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Diagn\u00f2stic: punt de partida i reptes del client<\/strong>&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">La companyia, especialitzada en la formulaci\u00f3 i producci\u00f3 de productes cosm\u00e8tics tant per a marques pr\u00f2pies com per a tercers (<em>retail<\/em>, cadenes especialitzades, grans superf\u00edcies\u2026), necessitava millorar el seu model de treball per a respondre amb major agilitat a les demandes del mercat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els principals reptes identificats van ser:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><strong>Processos lents i poc adaptables<\/strong>, amb falta d'estandarditzaci\u00f3 i excessiva depend\u00e8ncia de coordinaci\u00f3 informal.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><strong>Desalineaci\u00f3 entre departaments<\/strong> clau implicats en el llan\u00e7ament de nous productes.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><strong>Abs\u00e8ncia de visibilitat global <\/strong>que imped\u00eds anticipar bloquejos o gestionar desviacions a temps.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\">Falta d'eines <strong> digitals integrades<\/strong> per al seguiment de l'estat dels llan\u00e7aments.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><strong>Dificultat per a complir terminis i costos<\/strong> establerts amb els seus clients.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">El model tradicional limitava la competitivitat de l'empresa en un entorn on la <strong>rapidesa en el time-to-market <\/strong><strong> <\/strong><strong>\u00e9s clau<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Implementaci\u00f3 d'un model \u00e0gil de llan\u00e7ament de producte: aix\u00ed ho vam fer<\/strong>&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Des de Improven, impulsem un projecte integral de transformaci\u00f3 que va tenir una durada de 12 mesos i es va centrar en la implementaci\u00f3 d'un <strong>model \u00e0gil de llan\u00e7ament de producte<\/strong>, combinant estructura organitzativa, processos i tecnologia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Equips multidisciplinaris: m\u00e9s coordinaci\u00f3, m\u00e9s velocitat<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Es van identificar i van configurar <strong>equips cross-funcionals<\/strong> compostos per persones de diferents \u00e0rees (R+D, Regulatory, Disseny, M\u00e0rqueting, Supply Chain, etc.), la qual cosa va permetre trencar sitges i millorar l'efici\u00e8ncia en la presa de decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquests equips van comptar amb major autonomia per a gestionar les iniciatives i una visi\u00f3 compartida dels objectius.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Mapatge de fluxos de valor i definici\u00f3 de pol\u00edtiques de treball<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Es va realitzar una an\u00e0lisi completa dels <strong>fluxos de valor del proc\u00e9s de llan\u00e7ament<\/strong>, la qual cosa va permetre:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identificar tasques innecess\u00e0ries o duplicades.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visualitzar punts cr\u00edtics i colls d'ampolla.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establir criteris de prioritzaci\u00f3 i temps est\u00e0ndard.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">A partir d'aquesta an\u00e0lisi, es van definir <strong>pol\u00edtiques clares<\/strong> que guiessin el treball diari dels equips, amb rols, responsabilitats i processos ben establerts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Implantaci\u00f3 d'esdeveniments \u00e0gils de coordinaci\u00f3<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Es van introduir <strong>rituals \u00e0gils<\/strong> (dailys, plannings, retrospectives, revisions d'avan\u00e7) que van permetre tenir un seguiment continu i una millora iterativa del treball en curs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Aquests esdeveniments van afavorir una <strong>major visibilitat<\/strong>, van fomentar la col\u00b7laboraci\u00f3 activa i van ajudar a anticipar-se a possibles bloquejos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.&nbsp;OKRs&nbsp;y&nbsp;KPIs: foco en resultados y alineaci\u00f3n estrat\u00e9gica<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Definim <strong>OKRs<\/strong> que connectaven els objectius del projecte amb l'estrat\u00e8gia del negoci, i vam establir <strong>indicadors clau (KPIs)<\/strong> per a mesurar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reducci\u00f3 de temps i retards.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nivell de compliment de fites.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Efici\u00e8ncia i coordinaci\u00f3 dels equips.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 va permetre fer un seguiment real de l'impacte de la transformaci\u00f3 i ajustar el model cont\u00ednuament.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Digitalizaci\u00f3n del modelo con Jira y&nbsp;Power&nbsp;BI<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un dels pilars de la transformaci\u00f3 va ser la integraci\u00f3 d'eines digitals:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><strong>Jira<\/strong>, per a gestionar tasques, incid\u00e8ncies i workflows del model \u00e0gil.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><strong>Power BI<\/strong>, per a generar dashboards en temps real amb m\u00e8triques clau.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">La digitalitzaci\u00f3 va permetre <strong>prendre decisions basades en dades<\/strong>, reduir la incertesa i gestionar els projectes amb una visi\u00f3 integral.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Operativitzaci\u00f3: portar el model a la pr\u00e0ctica di\u00e0ria<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Acompanyem a la companyia en la <strong>implantaci\u00f3 del model<\/strong> amb formaci\u00f3 espec\u00edfica, din\u00e0miques de treball i sessions de millora cont\u00ednua. Aquest enfocament va garantir que el nou sistema no fos nom\u00e9s un disseny en paper, sin\u00f3 un <strong>model operatiu viu<\/strong>, adaptat a la realitat de l'empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Resultats: impacte en el negoci<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La transformaci\u00f3 del model de llan\u00e7ament de producte va generar resultats mesurables i tangibles tant a nivell operatiu com estrat\u00e8gic:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><strong>Reducci\u00f3 del 50% en els temps morts i colls d'ampolla<\/strong> en el proc\u00e9s de llan\u00e7ament.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><strong>Compliment del 100% dels terminis i pressupostos<\/strong> pactats amb el client final.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\">Millora dr\u00e0stica en la <strong>coordinaci\u00f3 i col\u00b7laboraci\u00f3 entre equips<\/strong> multidisciplinaris.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Major visibilitat i tra\u00e7abilitat de l'estat dels projectes en temps real.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increment en la capacitat d'adaptaci\u00f3 davant canvis de mercat o del client.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Millor comunicaci\u00f3 interna i presa de decisions m\u00e9s r\u00e0pides i eficients.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Aquest nou model no sols <strong>va millorar l'efici\u00e8ncia i la productivitat<\/strong>, sin\u00f3 que va generar una evoluci\u00f3 cultural cap a l'agilitat i la col\u00b7laboraci\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusi\u00f3<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Aquest cas demostra com una empresa del sector cosm\u00e8tic va aconseguir revolucionar el seu model de negoci a trav\u00e9s de la <strong>implementaci\u00f3 d'un model \u00e0gil de llan\u00e7ament de producte<\/strong>. Gr\u00e0cies a la combinaci\u00f3 d'equips multidisciplinaris, digitalitzaci\u00f3 i metodologia \u00e0gil, l'organitzaci\u00f3 va poder <strong>reduir temps, millorar la qualitat i augmentar la seva competitivitat<\/strong> en el mercat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Tu tamb\u00e9 necessites llan\u00e7ar productes m\u00e9s r\u00e0pid, amb major qualitat i millor coordinaci\u00f3 interna?<\/strong> <strong>Si vols saber com, <a href=\"http:\/\/improven.com\/contacto\/?utm_source=site&amp;utm_medium=internal&amp;utm_campaign=Improven_Trfico_contacto_281125\" target=\"_blank\" rel=\"noreferrer noopener\">ens asseiem i parlem<\/a>! Ens encantar\u00e0 escoltar les teves necessitats i veure com et podem ajudar.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>En un entorno donde la&nbsp;velocidad y la adaptaci\u00f3n al mercado&nbsp;son claves para competir, muchas compa\u00f1\u00edas industriales se enfrentan al desaf\u00edo de lanzar productos de forma m\u00e1s \u00e1gil y eficiente. Este es el caso de una empresa espa\u00f1ola del sector cosm\u00e9tico que, con m\u00e1s de 900 empleados y una facturaci\u00f3n de m\u00e1s de 300 millones de [&hellip;]<\/p>","protected":false},"author":42,"featured_media":19358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[137,131,20],"tags":[],"class_list":["post-18274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agile","category-articulo","category-quimico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cuando el modelo \u00e1gil de lanzamiento de producto transforma Improven<\/title>\n<meta name=\"description\" content=\"Conoce c\u00f3mo un modelo \u00e1gil de lanzamiento de producto permiti\u00f3 reducir un 50% los cuellos de botella y mejorar la coordinaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/tipo-de-contenido\/articulo\/cas-de-exit-com-un-model-agil-de-llancament-de-producte-va-transformar-una-companyia-cosmetica\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuando el modelo \u00e1gil de lanzamiento de producto transforma Improven\" \/>\n<meta property=\"og:description\" content=\"Conoce c\u00f3mo un modelo \u00e1gil de lanzamiento de producto permiti\u00f3 reducir un 50% los cuellos de botella y mejorar la coordinaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/improven.com\/cat\/tipo-de-contenido\/articulo\/cas-de-exit-com-un-model-agil-de-llancament-de-producte-va-transformar-una-companyia-cosmetica\/\" \/>\n<meta property=\"og:site_name\" content=\"Improven\" \/>\n<meta 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