{"id":16322,"date":"2025-07-04T11:20:53","date_gmt":"2025-07-04T11:20:53","guid":{"rendered":"https:\/\/improven.com\/?p=16322"},"modified":"2025-07-04T11:21:00","modified_gmt":"2025-07-04T11:21:00","slug":"estrategia-y-transformacion","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/estrategia\/estrategia-i-transformacio\/","title":{"rendered":"Estrat\u00e8gia i transformaci\u00f3 empresarial: cap a on cr\u00e9ixer?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En un entorn on la incertesa s'ha convertit en norma, l'estrat\u00e8gia empresarial cobra m\u00e9s rellev\u00e0ncia que mai. Aix\u00ed ho planteja Sergio Gordillo, soci director de Improven, en el seu recent entrevista en el p\u00f2dcast <em>Tinku Economia<\/em>, on comparteix una visi\u00f3 clara i contundent sobre com les empreses, especialment les <a href=\"https:\/\/improven.com\/cat\/empresa-familiar\/\" target=\"_blank\" rel=\"noreferrer noopener\">familiars<\/a>, han d'abordar el seu creixement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per a Gordillo, l'estrat\u00e8gia no \u00e9s un document que es desa en un calaix, sin\u00f3 una eina viva que marca la direcci\u00f3 a seguir, ajuda a prioritzar recursos i serveix d'ancora en moments de turbul\u00e8ncia. Enfront d'un entorn canviant, no es tracta nom\u00e9s d'adaptar-se, sin\u00f3 de liderar el canvi amb visi\u00f3, estructura i focus. El primer pas \u00e9s redefinir el prop\u00f2sit empresarial: qu\u00e8 volem ser en els pr\u00f2xims anys, com volem impactar i qu\u00e8 deixarem com a llegat.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/tinku.es\/estrategia-y-transformacion-empresarial-como-y-hacia-donde-debemos-crecer\/\" style=\"background-color:#0f4c81\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Llegeix l'article<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Estrategia y transformaci\u00f3n empresarial. \u00bfC\u00f3mo y hacia donde debemos crecer?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FeUdy9BtCM0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Un altre dels pilars clau que aborda en l'entrevista \u00e9s la transformaci\u00f3 cultural. No hi ha estrat\u00e8gia que funcioni si no va acompanyada d'una cultura s\u00f2lida i compartida. El lideratge ha d'evolucionar cap a models m\u00e9s col\u00b7laboratius, amb l\u00edders capa\u00e7os de mobilitzar a les persones, prendre decisions \u00e0gils i generar comprom\u00eds. La transformaci\u00f3 no va de tecnologia ni de processos \u00fanicament; va de persones. I sense elles, qualsevol intent de canvi est\u00e0 destinat a fracassar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest sentit, Gordillo tamb\u00e9 adverteix sobre un dels grans reptes actuals: la productivitat. Moltes empreses han entrat en din\u00e0miques de treball fren\u00e8tic, per\u00f2 poc eficient. Recuperar el focus, aclarir els rols i eliminar les in\u00e8rcies organitzatives \u00e9s imprescindible per a poder executar b\u00e9 una estrat\u00e8gia. En el cas de les empreses familiars, a m\u00e9s, existeix una major complexitat emocional i de relacions que fa encara m\u00e9s necessari professionalitzar la gesti\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El missatge final \u00e9s clar: <strong>per a cr\u00e9ixer de manera sostenible, cal prendre decisions valentes<\/strong>. Decidir quines l\u00ednies deixar de fer, a quins clients renunciar i quins canvis afrontar, encara que facin mal. Nom\u00e9s aix\u00ed es construeix un creixement real, amb sentit, que combini rendibilitat i prop\u00f2sit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des de <a href=\"https:\/\/improven.com\/cat\/\" target=\"_blank\" rel=\"noreferrer noopener\">Improven<\/a>, acompanyem a les empreses en aquest cam\u00ed, posant focus en el que realment genera impacte: estrat\u00e8gia, cultura, lideratge i execuci\u00f3. Perqu\u00e8 cr\u00e9ixer no \u00e9s nom\u00e9s q\u00fcesti\u00f3 de voler, sin\u00f3 de saber com i amb qui fer-ho.<\/p>","protected":false},"excerpt":{"rendered":"<p>En un entorno donde la incertidumbre se ha convertido en norma, la estrategia empresarial cobra m\u00e1s relevancia que nunca. As\u00ed lo plantea Sergio Gordillo, socio director de Improven, en su reciente entrevista en el p\u00f3dcast Tinku Econom\u00eda, donde comparte una visi\u00f3n clara y contundente sobre c\u00f3mo las empresas, especialmente las familiares, deben abordar su crecimiento. [&hellip;]<\/p>","protected":false},"author":42,"featured_media":16323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,34],"tags":[],"class_list":["post-16322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrategia y transformaci\u00f3n empresarial: \u00bfhacia d\u00f3nde crecer? - Improven<\/title>\n<meta name=\"description\" content=\"La importancia de saber c\u00f3mo crecer radica en la estrategia y la transformaci\u00f3n, y una combinaci\u00f3n estrat\u00e9gica de recursos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/estrategia\/estrategia-i-transformacio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia y transformaci\u00f3n empresarial: \u00bfhacia d\u00f3nde crecer? 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