{"id":15231,"date":"2025-10-15T16:00:52","date_gmt":"2025-10-15T16:00:52","guid":{"rendered":"https:\/\/improven.com\/?p=15231"},"modified":"2025-10-15T16:00:55","modified_gmt":"2025-10-15T16:00:55","slug":"plan-operativo-y-estrategico-caso-de-exito","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/estrategia\/pla-operatiu-i-estrategic-cas-de-exit\/","title":{"rendered":"Pla operatiu i estrat\u00e8gic: com alinear producte, processos i estrat\u00e8gia per a cr\u00e9ixer amb rendibilitat"},"content":{"rendered":"<p>En moltes empreses industrials, el creixement sense estructura pot convertir-se en un parany. Quan se sumen decisions t\u00e0ctiques, canvis de direcci\u00f3 i falta de focus estrat\u00e8gic, el resultat sol ser un negoci que opera per in\u00e8rcia i no per visi\u00f3.&nbsp;<\/p>\n\n\n\n<p>Aquest era el cas d'una empresa del sector alimentaci\u00f3, amb m\u00e9s de <strong>85 milions d'euros en facturaci\u00f3 anual<\/strong>, que havia passat per m\u00e9s de dos directors generals en nom\u00e9s cinc anys. Cadascun va portar una nova visi\u00f3, nous canals i noves idees\u2026 per\u00f2 cap estructura comuna. Com a resultat, la companyia operava amb estrat\u00e8gies comercials contradict\u00f2ries, una gamma de producte descontrolada i una efici\u00e8ncia industrial molt per sota del seu potencial.&nbsp;<\/p>\n\n\n\n<p>El desafiament era clar: redefinir no sols l'estrat\u00e8gia a futur, sin\u00f3 tamb\u00e9 l'operativa del dia a dia. La soluci\u00f3? Un <strong>pla operatiu i estrat\u00e8gic<\/strong> que abord\u00e9s l'organitzaci\u00f3 de manera integral.&nbsp;<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-1a349eebdd3cff0f3e169a721fbeba04\" style=\"color:#0f4c81;background-color:#e0f2fb\"><strong>\u00bfQU\u00c9 CONSEGUIMOS?<\/strong><\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-d931e95b53bed2219c0788363de412a6\" style=\"color:#0f4c81\"><strong>+13 punts en efici\u00e8ncia industrial<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-e726eac9b43f2d2e44f58fd7d77412ea\" style=\"color:#0f4c81\"><strong>+6,3% en vendes<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-1de6f47988dc9596d9c447cf9b3d6190\" style=\"color:#0f4c81\"><strong>+2,5% de marge brut<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-23cf742168b944246b49e484b91bd355\" style=\"color:#0f4c81\"><strong>1,2M\u20ac en estoc alliberat<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-90a2e0c0b23e9725ef0027f1a395b53c\" style=\"color:#0f4c81\"><strong>Millor nivell de servei<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-22ffccdb20b15897405e51aeb5aaa116\" style=\"color:#0f4c81\"><strong>Organitzaci\u00f3 m\u00e9s \u00e0gil<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Descobreix el pas a pas darrere d'aquests assoliments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una empresa aliment\u00e0ria amb potencial\u2026 i un creixement mal estructurat<\/strong>&nbsp;<\/h2>\n\n\n\n<p>El diagn\u00f3stico inicial revel\u00f3 una situaci\u00f3n compleja:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Falta de posicionament clar en el mercat&nbsp;<\/li>\n\n\n\n<li>Estrat\u00e8gies distintes (i a vegades contradict\u00f2ries) per canal&nbsp;<\/li>\n\n\n\n<li>Gamma de productes inflada per anys de decisions reactives&nbsp;<\/li>\n\n\n\n<li>Producci\u00f3 desbordada per continus tascons i exig\u00e8ncies particulars de clients&nbsp;<\/li>\n\n\n\n<li><strong>Efici\u00e8ncia industrial (OEE) de solo el 37%<\/strong>, malgrat inversions en maquin\u00e0ria&nbsp;<\/li>\n\n\n\n<li>Nivell de servei en el 84%, quan l'objectiu era el 96%&nbsp;<\/li>\n\n\n\n<li>Estructura empresarial sobredimensionada (+58%) sense generar impacte real&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L'equip comercial actuava sense criteri com\u00fa. La planificaci\u00f3 industrial estava desbordada. I l'estrat\u00e8gia era m\u00e9s una suma de pegats que un full de ruta. Urgia reconduir el negoci.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El problema: inefici\u00e8ncies, dispersi\u00f3 comercial i una estructura sobredimensionada<\/strong>&nbsp;<\/h2>\n\n\n\n<p>L'empresa vivia atrapada en el seu propi creixement. Alguns s\u00edmptomes clau:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Canales amb l\u00f2giques enfrontades<\/strong>: grans superf\u00edcies, horeca i canal en l\u00ednia competien entre si, no es complementaven.&nbsp;<\/li>\n\n\n\n<li>Gamma <strong>desmesurada<\/strong>: es produ\u00efa per a tot i per a tots.&nbsp;<\/li>\n\n\n\n<li><strong>Exc\u00e9s de refer\u00e8ncies de compra<\/strong> que no es justificaven per rendibilitat ni rotaci\u00f3.&nbsp;<\/li>\n\n\n\n<li>Descontrol d'estoc, qualitat i productivitat.&nbsp;<\/li>\n\n\n\n<li>Equip comercial sense focus, sense eines i amb poca proactivitat.&nbsp;<\/li>\n\n\n\n<li>Iniciatives de creixement que <strong>augmentaven l'estructura<\/strong> sense retorn clar.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Era necessari simplificar, enfocar, alinear i professionalitzar. No hi havia temps que perdre.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/improven.com\/cat\/marketing\/claus-per-a-impulsar-la-posicio-competitiva-de-les-empreses-seminari-web\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/sector-alimentacion-1024x445.png\" alt=\"sector alimentacion\" class=\"wp-image-11841\" style=\"object-fit:cover;width:850px;height:350px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/sector-alimentacion-1024x445.png 1024w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/sector-alimentacion-300x131.png 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/sector-alimentacion-768x334.png 768w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/sector-alimentacion-18x8.png 18w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/sector-alimentacion.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La soluci\u00f3: disseny d'un pla operatiu i estrat\u00e8gic ben coordinat<\/strong>&nbsp;<\/h2>\n\n\n\n<p>El pla es va dividir en dos nivells interconnectats:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pla Operatiu<\/strong>&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reducci\u00f3 del 42% de refer\u00e8ncies de venda<\/strong>, mantenint les de major rotaci\u00f3 i marge.&nbsp;<\/li>\n\n\n\n<li>Redistribuci\u00f3 comercial segons canal, segment i comportament de compra.&nbsp;<\/li>\n\n\n\n<li>Eliminaci\u00f3 del 30% de refer\u00e8ncies de compra, amb alliberament de <strong>1,2 M\u20ac en estoc<\/strong>.&nbsp;<\/li>\n\n\n\n<li>Millora del <strong>OEE del 62% al 75%<\/strong> gr\u00e0cies a ajustos de planificaci\u00f3 i c\u00e0rrega.&nbsp;<\/li>\n\n\n\n<li>Augment de la comanda m\u00ednima, absorbint l'impacte del +15% en costos log\u00edstics.&nbsp;<\/li>\n\n\n\n<li>Alliberament de 60h setmanals de l'equip comercial per a an\u00e0lisi i seguiment.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pla Estrat\u00e8gic<\/strong>&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reposicionament cap a <strong>producte de valor afegit<\/strong> i servei excel\u00b7lent, allunyant-se del commodity.&nbsp;<\/li>\n\n\n\n<li>Gesti\u00f3 estrat\u00e8gica de gamma: es van eliminar productes de baixa rendibilitat i es van impulsar nous amb major marge i menor compet\u00e8ncia.&nbsp;<\/li>\n\n\n\n<li>Refor\u00e7 de R+D amb idees de prove\u00efdors, cuiners, equips internacionals\u2026&nbsp;<\/li>\n\n\n\n<li>Impuls comercial amb formaci\u00f3, argumentaris, CRM (Salesforce), Power BI i machine learning.&nbsp;<\/li>\n\n\n\n<li>Aposta per canals de futur: bio, veg\u00e0, low-fat, n\u00ednxols espec\u00edfics.&nbsp;<\/li>\n\n\n\n<li>Llan\u00e7ament del <strong>Pla d'Internacionalitzaci\u00f3<\/strong> per a escalar productes estrella amb baixa adaptaci\u00f3.&nbsp;<\/li>\n\n\n\n<li>Clarificaci\u00f3 de rols i conflictes entre \u00e0rees i unitats de negoci.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El resultat: creixement ordenat, m\u00e9s marge i efici\u00e8ncia a tots els nivells<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Els resultats van ser notables en tots els fronts:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+13 punts en efici\u00e8ncia industrial (OEE)<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>+6,3% en vendes<\/strong> despr\u00e9s de reorganitzar comercial i eliminar refer\u00e8ncies poc rendibles&nbsp;<\/li>\n\n\n\n<li><strong>+2,5% de marge brut<\/strong> per enfocament en productes amb major valor&nbsp;<\/li>\n\n\n\n<li><strong>1,2M\u20ac en estoc alliberat<\/strong>, reduint obsolesc\u00e8ncia i complexitat&nbsp;<\/li>\n\n\n\n<li>Millor nivell de servei, passant del 84% cap a l'objectiu del 96%&nbsp;<\/li>\n\n\n\n<li>Organitzaci\u00f3 m\u00e9s \u00e0gil, amb decisions m\u00e9s clares i menys conflictes interns&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusi\u00f3: un bon pla no sols ordena\u2026 transforma<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Aquest cas demostra que un <strong>pla operatiu i estrat\u00e8gic<\/strong> no se limita a hacer un PowerPoint bonito. Implica tomar decisiones valientes, simplificar lo complejo y alinear toda la organizaci\u00f3n bajo una visi\u00f3n compartida.&nbsp;<\/p>\n\n\n\n<p>I quan aix\u00f2 ocorre, el negoci no sols creix: creix millor, amb m\u00e9s focus, m\u00e9s marge i m\u00e9s impacte.&nbsp;<\/p>\n\n\n\n<p><strong>La teva empresa necessita recuperar el focus i millorar l'efici\u00e8ncia sense perdre creixement? Dissenyem amb tu el pla operatiu i estrat\u00e8gic que el fa possible.<\/strong>&nbsp;\u00bf<a href=\"https:\/\/improven.com\/cat\/contacte\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comencem<\/a>?<\/p>","protected":false},"excerpt":{"rendered":"<p>En muchas empresas industriales, el crecimiento sin estructura puede convertirse en una trampa. Cuando se suman decisiones t\u00e1cticas, cambios de direcci\u00f3n y falta de foco estrat\u00e9gico, el resultado suele ser un negocio que opera por inercia y no por visi\u00f3n.&nbsp; Ese era el caso de una empresa del sector alimentaci\u00f3n, con m\u00e1s de 85 millones [&hellip;]<\/p>","protected":false},"author":42,"featured_media":15026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123,14,131,34],"tags":[],"class_list":["post-15231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agricultura-y-ganaderia","category-alimentacion","category-articulo","category-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plan operativo y estrat\u00e9gico. Caso de \u00e9xito: Sector Alimentaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo un plan operativo y estrat\u00e9gico puede mejorar la rentabilidad, simplificar procesos y alinear comercial y estrategia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/estrategia\/pla-operatiu-i-estrategic-cas-de-exit\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plan operativo y estrat\u00e9gico. Caso de \u00e9xito: Sector Alimentaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo un plan operativo y estrat\u00e9gico puede mejorar la rentabilidad, simplificar procesos y alinear comercial y estrategia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/improven.com\/cat\/estrategia\/pla-operatiu-i-estrategic-cas-de-exit\/\" \/>\n<meta property=\"og:site_name\" content=\"Improven\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T16:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T16:00:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/improven.com\/wp-content\/uploads\/2025\/04\/198.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Georgina Gilabert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgina Gilabert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/improven.com\/cat\/estrategia\/pla-operatiu-i-estrategic-cas-de-exit\/\",\"url\":\"https:\/\/improven.com\/cat\/estrategia\/pla-operatiu-i-estrategic-cas-de-exit\/\",\"name\":\"Plan operativo y estrat\u00e9gico. Caso de \u00e9xito: Sector Alimentaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\/\/improven.com\/cat\/#website\"},\"datePublished\":\"2025-10-15T16:00:52+00:00\",\"dateModified\":\"2025-10-15T16:00:55+00:00\",\"author\":{\"@id\":\"https:\/\/improven.com\/cat\/#\/schema\/person\/33eee5d30654f3e6507d8514f5b7e21b\"},\"description\":\"Descubre c\u00f3mo un plan operativo y estrat\u00e9gico puede mejorar la rentabilidad, simplificar procesos y alinear comercial y estrategia\",\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/improven.com\/cat\/estrategia\/pla-operatiu-i-estrategic-cas-de-exit\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/improven.com\/cat\/#website\",\"url\":\"https:\/\/improven.com\/cat\/\",\"name\":\"Improven\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/improven.com\/cat\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/improven.com\/cat\/#\/schema\/person\/33eee5d30654f3e6507d8514f5b7e21b\",\"name\":\"Georgina Gilabert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/improven.com\/cat\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9019463c4c6d047f739a67cb15fa0a1f0858a6eafcecfb17193326b52b632192?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9019463c4c6d047f739a67cb15fa0a1f0858a6eafcecfb17193326b52b632192?s=96&d=mm&r=g\",\"caption\":\"Georgina Gilabert\"},\"url\":\"https:\/\/improven.com\/cat\/author\/georgina\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Plan operativo y estrat\u00e9gico. Caso de \u00e9xito: Sector Alimentaci\u00f3n","description":"Descubre c\u00f3mo un plan operativo y estrat\u00e9gico puede mejorar la rentabilidad, simplificar procesos y alinear comercial y estrategia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/improven.com\/cat\/estrategia\/pla-operatiu-i-estrategic-cas-de-exit\/","og_locale":"ca_ES","og_type":"article","og_title":"Plan operativo y estrat\u00e9gico. Caso de \u00e9xito: Sector Alimentaci\u00f3n","og_description":"Descubre c\u00f3mo un plan operativo y estrat\u00e9gico puede mejorar la rentabilidad, simplificar procesos y alinear comercial y estrategia","og_url":"https:\/\/improven.com\/cat\/estrategia\/pla-operatiu-i-estrategic-cas-de-exit\/","og_site_name":"Improven","article_published_time":"2025-10-15T16:00:52+00:00","article_modified_time":"2025-10-15T16:00:55+00:00","og_image":[{"width":1200,"height":522,"url":"https:\/\/improven.com\/wp-content\/uploads\/2025\/04\/198.png","type":"image\/png"}],"author":"Georgina Gilabert","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Georgina Gilabert","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/improven.com\/cat\/estrategia\/pla-operatiu-i-estrategic-cas-de-exit\/","url":"https:\/\/improven.com\/cat\/estrategia\/pla-operatiu-i-estrategic-cas-de-exit\/","name":"Plan operativo y estrat\u00e9gico. Caso de \u00e9xito: Sector Alimentaci\u00f3n","isPartOf":{"@id":"https:\/\/improven.com\/cat\/#website"},"datePublished":"2025-10-15T16:00:52+00:00","dateModified":"2025-10-15T16:00:55+00:00","author":{"@id":"https:\/\/improven.com\/cat\/#\/schema\/person\/33eee5d30654f3e6507d8514f5b7e21b"},"description":"Descubre c\u00f3mo un plan operativo y estrat\u00e9gico puede mejorar la rentabilidad, simplificar procesos y alinear comercial y estrategia","inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/improven.com\/cat\/estrategia\/pla-operatiu-i-estrategic-cas-de-exit\/"]}]},{"@type":"WebSite","@id":"https:\/\/improven.com\/cat\/#website","url":"https:\/\/improven.com\/cat\/","name":"Improven","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/improven.com\/cat\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/improven.com\/cat\/#\/schema\/person\/33eee5d30654f3e6507d8514f5b7e21b","name":"Georgina Gilabert","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/improven.com\/cat\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9019463c4c6d047f739a67cb15fa0a1f0858a6eafcecfb17193326b52b632192?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9019463c4c6d047f739a67cb15fa0a1f0858a6eafcecfb17193326b52b632192?s=96&d=mm&r=g","caption":"Georgina Gilabert"},"url":"https:\/\/improven.com\/cat\/author\/georgina\/"}]}},"_links":{"self":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts\/15231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/comments?post=15231"}],"version-history":[{"count":0,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts\/15231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/media\/15026"}],"wp:attachment":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/media?parent=15231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/categories?post=15231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/tags?post=15231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}