{"id":15227,"date":"2025-06-27T11:54:55","date_gmt":"2025-06-27T11:54:55","guid":{"rendered":"https:\/\/improven.com\/?p=15227"},"modified":"2025-06-27T11:54:56","modified_gmt":"2025-06-27T11:54:56","slug":"modelo-orientado-a-impulsar-el-crecimiento-caso-de-exito-sector-textil","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/marketing\/modelo-orientado-a-impulsar-el-crecimiento-caso-de-exito-sector-textil\/","title":{"rendered":"Cas d'\u00e8xit: com una empresa t\u00e8xtil va dissenyar el seu model de creixement internacional en nom\u00e9s 3 mesos"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El creixement no ocorre per casualitat. Per a expandir-se de manera sostenible, una empresa necessita estrat\u00e8gia, estructura i un full de ruta clar. Aix\u00f2 \u00e9s exactament el que va aconseguir una companyia t\u00e8xtil amb seu a Portugal, dedicada a la fabricaci\u00f3 de catifes, despr\u00e9s d'executar un <strong>model orientat a impulsar el creixement<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb m\u00e9s de <strong>25 milions d'euros de facturaci\u00f3 anual<\/strong>, aquesta signatura tenia un bon posicionament en el seu mercat nacional, per\u00f2 no comptava amb un pla realista ni estructurat per a fer el salt internacional. El repte estava a transformar aquesta ambici\u00f3 en un <strong>pla accionable<\/strong>, amb mercats definits, recursos planificats i resultats mesurables.&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-1e7a530dd443e40b3119641c42242009 wp-block-paragraph\" style=\"color:#0f4c81;background-color:#e0f2fb\"><strong>QU\u00c8 ACONSEGUIM?<\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-0d7944a01b7e1a149e61f1603eba0c1a wp-block-paragraph\" style=\"color:#0f4c81\"><strong>Un pla clar per pa\u00eds<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-e38dca50b6cc9f49222bf9bd26f718c5 wp-block-paragraph\" style=\"color:#0f4c81\"><strong>Identificar nous mercats amb alt potencial<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-3d8169613694613919c5a5e36a5c7cb6 wp-block-paragraph\" style=\"color:#0f4c81\"><strong>Redissenyar el seu departament comercial<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Descobreix el pas a pas darrere d'aquests assoliments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una empresa amb potencial, per\u00f2 sense un model de creixement clar<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El punt de partida del projecte era l'habitual en moltes empreses industrials:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pres\u00e8ncia en diversos mercats, per\u00f2 sense una estrat\u00e8gia diferenciada per pa\u00eds.&nbsp;<\/li>\n\n\n\n<li>Decisions comercials m\u00e9s reactives que planificades..&nbsp;<\/li>\n\n\n\n<li>Falta d'an\u00e0lisi del potencial real de creixement en cada mercat.&nbsp;<\/li>\n\n\n\n<li>Estructura comercial poc alineada amb les oportunitats externes.&nbsp;<\/li>\n\n\n\n<li>Sense estimacions financeres s\u00f2lides que orientessin la inversi\u00f3.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L'empresa sabia que podia cr\u00e9ixer, per\u00f2 no com. I aqu\u00ed va comen\u00e7ar el canvi.&nbsp;<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2021\/07\/2.jpg\" alt=\"modelo comercial\" class=\"wp-image-13755\" style=\"object-fit:cover;width:800px;height:350px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2021\/07\/2.jpg 800w, https:\/\/improven.com\/wp-content\/uploads\/2021\/07\/2-300x131.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2021\/07\/2-768x336.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2021\/07\/2-18x8.jpg 18w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El problema: creixement desordenat, sense planificaci\u00f3 ni estructura comercial<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durant la fase inicial es van identificar diversos reptes clau:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No existia un <strong>pla d'acci\u00f3 comercial per mercat<\/strong>, la qual cosa dificultava prioritzar i enfocar esfor\u00e7os.&nbsp;<\/li>\n\n\n\n<li>L' <strong>estructura de l'equip comercial<\/strong> no estava dissenyada per a donar cobertura internacional.&nbsp;<\/li>\n\n\n\n<li>No s'havien estimat <strong>necessitats d'inversi\u00f3<\/strong> (ni en maquin\u00e0ria ni en persones) per a escalar la producci\u00f3.&nbsp;<\/li>\n\n\n\n<li>L'equip no comptava amb eines ni KPIs per a mesurar l'evoluci\u00f3 real de les accions comercials.&nbsp;<\/li>\n\n\n\n<li>Les oportunitats en nous mercats s'intu\u00efen, per\u00f2 no s'havien estudiat a fons.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L'empresa necessitava una <strong>estrat\u00e8gia a mesura<\/strong>, que connect\u00e9s potencial de mercat, capacitats internes i retorn econ\u00f2mic.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La soluci\u00f3: un model de creixement estructurat, mesurable i realista<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El projecte es va dissenyar entorn de cinc blocs d'actuaci\u00f3, amb una durada total de 3 mesos i una implicaci\u00f3 activa de l'equip directiu:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Pla estrat\u00e8gic per mercat actual<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es va construir un <strong>pla de creixement espec\u00edfic per a cada mercat<\/strong> en el qual l'empresa ja era present. Per a cada pa\u00eds es van definir:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Objectius de creixement a 3 anys.&nbsp;<\/li>\n\n\n\n<li>Recursos humans necessaris.&nbsp;<\/li>\n\n\n\n<li>Accions de prospecci\u00f3 comercial.&nbsp;<\/li>\n\n\n\n<li>Eines d'anal\u00edtica i seguiment.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 va permetre convertir els mercats \u201cactius\u201d en motors reals d'expansi\u00f3.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Estudi i selecci\u00f3 de nous mercats<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es va desenvolupar un <strong>an\u00e0lisi de nous mercats potencials<\/strong>, en el qual es van avaluar:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Potencial de creixement a 3 anys.&nbsp;<\/li>\n\n\n\n<li>Barreres d'entrada i vies d'acc\u00e9s.&nbsp;<\/li>\n\n\n\n<li>Necessitats d'inversi\u00f3.&nbsp;<\/li>\n\n\n\n<li>Possibles socis estrat\u00e8gics o distribu\u00efdors.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest estudi va permetre <strong>prioritzar mercats<\/strong> amb visi\u00f3 estrat\u00e8gica i dades reals.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Redissenyo del departament comercial<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es va redefinir la <strong>estructura del departament comercial<\/strong> per a adaptar-la al nou enfoqui multipa\u00eds. Es van valorar les capacitats actuals de l'equip, es van proposar <strong>futures incorporacions<\/strong> i es va dissenyar una organitzaci\u00f3 orientada a client i resultats.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Pla d'inversions<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es van estimar les necessitats d'inversi\u00f3 en dues grans \u00e0rees:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maquin\u00e0ria<\/strong>, per a poder respondre a una demanda internacional creixent.&nbsp;<\/li>\n\n\n\n<li><strong>Recursos humans<\/strong>, tant en perfils comercials com t\u00e8cnics.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tot aix\u00f2 alineat amb els objectius definits en el pla estrat\u00e8gic.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Escenaris financers i KPIs<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es van dissenyar <strong>tres escenaris de creixement<\/strong> (conservador, intermedi i ambici\u00f3s), amb el seu impacte estimat en el compte de resultats. Cadascun d'ells inclo\u00efa:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inversi\u00f3 necess\u00e0ria.&nbsp;<\/li>\n\n\n\n<li>KPIs clau de seguiment.&nbsp;<\/li>\n\n\n\n<li>Llindars de rendibilitat esperada.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 va permetre a la direcci\u00f3 <strong>decidir amb criteri<\/strong> quin ritme de creixement assumir i amb quins recursos.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El resultat: focus comercial, visi\u00f3 internacional i estructura preparada per a cr\u00e9ixer<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despr\u00e9s de nom\u00e9s 3 mesos de treball, la companyia t\u00e8xtil va aconseguir:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tenir un <strong>pla clar per pa\u00eds<\/strong> per a consolidar i cr\u00e9ixer en els mercats actuals.&nbsp;<\/li>\n\n\n\n<li>Identificar nous mercats amb alt potencial i estrat\u00e8gia d'entrada.&nbsp;<\/li>\n\n\n\n<li>Redissenyar el seu departament comercial per a operar amb visi\u00f3 internacional.&nbsp;<\/li>\n\n\n\n<li>Disposar de <strong>escenaris financers que guien la presa de decisions<\/strong>.&nbsp;<\/li>\n\n\n\n<li>Alinear a l'equip directiu entorn d'una estrat\u00e8gia comuna de creixement.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L'empresa va passar d'intuir oportunitats a gestionar-les amb focus i eines.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong> Conclusi\u00f3: cr\u00e9ixer no \u00e9s improvisar, \u00e9s planificar amb dades i visi\u00f3<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest cas demostra que una empresa industrial pot passar d'operar per in\u00e8rcia a cr\u00e9ixer amb direcci\u00f3, estructura i focus. Un bon <strong>model orientat a impulsar el creixement<\/strong> no es basa en desitjos, sin\u00f3 en an\u00e0lisis, disseny organitzatiu i KPIs que permetin mesurar cada pas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I quan l'estrat\u00e8gia baixa a terra, <strong>les oportunitats deixen de ser intu\u00efcions i es converteixen en resultats<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La teva empresa t\u00e9 potencial per a cr\u00e9ixer per\u00f2 necessita un model clar que el faci possible? Dissenyem amb tu l'estrat\u00e8gia, estructura i eines per a impulsar-ho.<\/strong>&nbsp;<a href=\"https:\/\/improven.com\/cat\/contacte\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comencem!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>El crecimiento no ocurre por casualidad. Para expandirse de forma sostenible, una empresa necesita estrategia, estructura y una hoja de ruta clara. Eso es exactamente lo que consigui\u00f3 una compa\u00f1\u00eda textil con sede en Portugal, dedicada a la fabricaci\u00f3n de alfombras, tras ejecutar un modelo orientado a impulsar el crecimiento.&nbsp; Con m\u00e1s de 25 millones [&hellip;]<\/p>","protected":false},"author":42,"featured_media":15024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131,17,126,19],"tags":[],"class_list":["post-15227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulo","category-habitat","category-manufacturing","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Modelo orientado a impulsar el crecimiento. 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