{"id":15223,"date":"2025-08-07T14:50:00","date_gmt":"2025-08-07T14:50:00","guid":{"rendered":"https:\/\/improven.com\/?p=15223"},"modified":"2026-05-11T10:03:50","modified_gmt":"2026-05-11T10:03:50","slug":"optimizacion-y-digitalizacion-de-procesos-en-campo-caso-de-exito","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/articulo\/optimitzacio-i-digitalitzacio-de-processos-en-camp-caso-de-exit\/","title":{"rendered":"Cas d'\u00e8xit agro: com una empresa va optimitzar i va digitalitzar els seus processos en camp en nom\u00e9s 3 mesos"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En el sector agroalimentari, l'efici\u00e8ncia no sols es mesura per tones recol\u00b7lectades, sin\u00f3 per com es planifiquen, executen i controlen els processos des del camp. L'empresa protagonista d'aquest cas, amb m\u00e9s de <strong>45 milions d'euros de facturaci\u00f3 anual<\/strong>, lo entendi\u00f3 muy bien.&nbsp;Es necesaria una optimizaci\u00f3n y digitalizaci\u00f3n de procesos en campo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dedicada a la <strong>comercialitzaci\u00f3 majorista de cebes i alls<\/strong> a Val\u00e8ncia, va apostar per un projecte de <strong>optimitzaci\u00f3 i digitalitzaci\u00f3 operativa en camp<\/strong> que va transformar la seva manera de treballar en tan sols tres mesos. El resultat: m\u00e9s ordre, millors decisions i una estructura preparada per a escalar.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-1e7a530dd443e40b3119641c42242009 wp-block-paragraph\" style=\"color:#0f4c81;background-color:#e0f2fb\"><strong>QU\u00c8 ACONSEGUIM?<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-9570a4be2fe0817e2bb8ae9f1a140c3d wp-block-paragraph\" style=\"color:#0f4c81\"><strong>Quadres de comandament actius i en \u00fas diari<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-cd725526eb96983cc5e406aca272bfaf wp-block-paragraph\" style=\"color:#0f4c81\"><strong>Control total de tasques<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-d504d2118ab3efb302706ad4aa4c2b72 wp-block-paragraph\" style=\"color:#0f4c81\"><strong>Organitzaci\u00f3 interna m\u00e9s clara<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-d189d613c903d6f9970406a564b71501 wp-block-paragraph\" style=\"color:#0f4c81\"><strong>Digitalitzaci\u00f3 real de l'activitat de camp<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Descobreix el pas a pas darrere d'aquests assoliments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una empresa amb gran activitat, per\u00f2 processos poc estructurats en camp<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'organitzaci\u00f3 gestionava milers d'hect\u00e0rees i un volum enorme d'operacions agr\u00edcoles, per\u00f2 sense una planificaci\u00f3 formalitzada, sense processos estandarditzats i amb baixa tra\u00e7abilitat del rendiment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les campanyes es planificaven amb eines poc integrades, la comunicaci\u00f3 entre equips era poc fluida i no existia un model clar per a assignar recursos humans ni per a mesurar l'acompliment real per parcel\u00b7la.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 generava <strong>inefici\u00e8ncies, sobrecostos i decisions reactives<\/strong>. El repte era transformar l'operativa sense frenar l'activitat, amb una visi\u00f3 pr\u00e0ctica i orientada a resultats.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El problema: falta d'estandarditzaci\u00f3, planificaci\u00f3 dispersa i esc\u00e0s control d'activitat<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durant la fase de diagn\u00f2stic, es van identificar els principals bloquejos:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Processos com <strong>lloguer, sembra, reg i recol\u00b7lecci\u00f3<\/strong> no seguien un model est\u00e0ndard.&nbsp;<\/li>\n\n\n\n<li>No existia una planificaci\u00f3 estructurada de campanyes ni eines visuals com Gantt per lot.&nbsp;<\/li>\n\n\n\n<li>L'organitzaci\u00f3 en camp era <strong>poc clara<\/strong>, amb rols indefinits i comunicaci\u00f3 informal.&nbsp;<\/li>\n\n\n\n<li>No hi havia <strong>quadres de comandament<\/strong> ni indicadors per a avaluar productivitat o rendiment.&nbsp;<\/li>\n\n\n\n<li>La digitalitzaci\u00f3 era gaireb\u00e9 inexistent, dificultant el seguiment en temps real.&nbsp;<\/li>\n\n\n\n<li>El dimensionament del personal es feia per experi\u00e8ncia, no per rendiment mesurat.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Era necessari definir un nou model operatiu que aport\u00e9s estructura, visibilitat i capacitat de decisi\u00f3.&nbsp;<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/improven.com\/cat\/operaciones\/com-ajudar-a-creixer-a-les-empreses-del-sector-agroalimentari\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/11\/com-improven-pot-ajudar-a-les-empreses-del-sector-alimentacio.png\" alt=\"com ajudar a les empreses del sector alimentacio\" class=\"wp-image-11739\" style=\"object-fit:cover;width:800px;height:350px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/11\/com-improven-pot-ajudar-a-les-empreses-del-sector-alimentacio.png 1200w, https:\/\/improven.com\/wp-content\/uploads\/2024\/11\/com-improven-pot-ajudar-a-les-empreses-del-sector-alimentacio-300x131.png 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/11\/com-improven-pot-ajudar-a-les-empreses-del-sector-alimentacio-1024x445.png 1024w, https:\/\/improven.com\/wp-content\/uploads\/2024\/11\/com-improven-pot-ajudar-a-les-empreses-del-sector-alimentacio-768x334.png 768w, https:\/\/improven.com\/wp-content\/uploads\/2024\/11\/com-improven-pot-ajudar-a-les-empreses-del-sector-alimentacio-18x8.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La soluci\u00f3: un model operatiu optimitzat i digitalitzat, centrat en el camp<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El projecte es va estructurar en cinc grans eixos de treball que es van executar de manera \u00e0gil i amb un fort acompanyament a l'equip intern:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. An\u00e0lisi i millora de processos<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es van aixecar tots els processos clau del treball en camp: <strong>preparaci\u00f3 del terreny, sembra, reg, recol\u00b7lecci\u00f3\u2026<\/strong>. A partir de l'an\u00e0lisi, es van definir els punts de millora i es va construir el model TO BE.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Estandarditzaci\u00f3 d'operacions<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es van desenvolupar <strong>protocols i bones pr\u00e0ctiques per a cada etapa<\/strong>, amb la finalitat de reduir la variabilitat i facilitar la replicabilidad. Aix\u00f2 va permetre tamb\u00e9 millorar la formaci\u00f3 i comunicaci\u00f3 amb els operaris.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Planificaci\u00f3 i gesti\u00f3 de campanyes<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es va implantar un sistema de planificaci\u00f3 estructurada amb eines visuals tipus <strong>Gantt por lote<\/strong>, anticipant necessitats i optimitzant l'assignaci\u00f3 de recursos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Redissenyo organitzatiu<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es va redissenyar el <strong>organigrama del departament de camp<\/strong>, definint funcions, fluxos de comunicaci\u00f3 i implantant descripcions de llocs de treball. A m\u00e9s, es van establir indicadors clau de gesti\u00f3.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Digitalitzaci\u00f3 i control d'activitat<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es va implantar el m\u00f2dul de camp de <strong>Hispatec<\/strong>, una eina tecnol\u00f2gica adaptada al sector agro, que va permetre:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Control en temps real de les activitats per parcel\u00b7la&nbsp;<\/li>\n\n\n\n<li>Registre digital de temps, tasques i rendiments&nbsp;<\/li>\n\n\n\n<li>Seguiment d'indicadors de productivitat&nbsp;<\/li>\n\n\n\n<li>Tra\u00e7abilitat completa de cada campanya&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, es va implantar una <strong>metodologia de dimensionament de personal<\/strong> en funci\u00f3 del rendiment per parcel\u00b7la, no per estimacions gen\u00e8riques.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El resultat: una operaci\u00f3 m\u00e9s eficient, digital i preparada per a cr\u00e9ixer<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En nom\u00e9s 3 mesos, l'empresa va aconseguir una transformaci\u00f3 profunda de la seva operativa en camp, amb resultats tangibles:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quadres de comandament actius i en \u00fas diari<\/strong> per a gesti\u00f3 de campanyes&nbsp;<\/li>\n\n\n\n<li>Control total de tasques per parcel\u00b7la i operari&nbsp;<\/li>\n\n\n\n<li>Planificaci\u00f3 anticipada que redueix urg\u00e8ncies i optimitza l'\u00fas de recursos&nbsp;<\/li>\n\n\n\n<li>Organitzaci\u00f3 interna m\u00e9s clara, amb funcions definides i comunicaci\u00f3 fluida&nbsp;<\/li>\n\n\n\n<li>Productivitat mesurada i optimitzaci\u00f3 del dimensionament del personal&nbsp;<\/li>\n\n\n\n<li>Digitalitzaci\u00f3 real de l'activitat de camp, connectant operativa amb decisions&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El projecte no sols va portar efici\u00e8ncia: <strong>va professionalitzar la gesti\u00f3 agr\u00edcola<\/strong> i va preparar a l'empresa per a escalar amb solidesa.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusi\u00f3: professionalitzar el camp \u00e9s possible\u2026 i urgent<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest cas demostra que en el sector agro tamb\u00e9 es pot parlar de processos, planificaci\u00f3, tecnologia i efici\u00e8ncia sense perdre l'enfocament pr\u00e0ctic. De fet, \u00e9s el que marca la difer\u00e8ncia entre un model que escala i un que sobreviu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Optimitzar i digitalitzar els processos en camp<\/strong> no \u00e9s un luxe: \u00e9s una necessitat si es vol continuar sent competitiu i rendible en un entorn tan exigent com l'actual.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La teva activitat agr\u00edcola podria ser molt m\u00e9s eficient amb planificaci\u00f3 i digitalitzaci\u00f3 real?<\/strong>Vols dur a terme una optimitzaci\u00f3 i digitalitzaci\u00f3 de processos en camp?<strong> <a href=\"https:\/\/improven.com\/cat\/contacte\/\" target=\"_blank\" rel=\"noreferrer noopener\">Parlem<\/a> i dissenyem amb tu un pla de millora a la teva mesura.<\/strong>&nbsp;&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>En el sector agroalimentario, la eficiencia no solo se mide por toneladas recolectadas, sino por c\u00f3mo se planifican, ejecutan y controlan los procesos desde el campo. La empresa protagonista de este caso, con m\u00e1s de 45 millones de euros de facturaci\u00f3n anual, lo entendi\u00f3 muy bien.&nbsp;Es necesaria una optimizaci\u00f3n y digitalizaci\u00f3n de procesos en campo. [&hellip;]<\/p>","protected":false},"author":42,"featured_media":19100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123,14,131,25],"tags":[],"class_list":["post-15223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agricultura-y-ganaderia","category-alimentacion","category-articulo","category-transformacion-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimizaci\u00f3n y digitalizaci\u00f3n de procesos en campo. 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