{"id":15193,"date":"2025-05-16T10:07:51","date_gmt":"2025-05-16T10:07:51","guid":{"rendered":"https:\/\/improven.com\/?p=15193"},"modified":"2025-06-18T11:27:14","modified_gmt":"2025-06-18T11:27:14","slug":"consejos-para-evitar-carritos-abandonados-y-aumentar-tus-ventas","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/marketing\/consells-per-a-evitar-carrets-abandonats-i-augmentar-les-teves-vendes\/","title":{"rendered":"Consells per a evitar carrets abandonats i augmentar les teves vendes en l\u00ednia"},"content":{"rendered":"<p>Mar\u00eda, responsable de ecommerce d'una marca de decoraci\u00f3, revisa cada mat\u00ed la seva <strong>dashboard de BI<\/strong> (un panell de <em>business intelligence<\/em> que consolida dades de vendes). Tot sembla en verd\u2026 excepte una m\u00e8trica: <strong>70\u202fcarrets abandonats<\/strong> en les \u00faltimes 24\u202fhores. Sap que aquesta xifra \u00e9s diners retinguts en la passarel\u00b7la i, sobretot, un senyal de fricci\u00f3 que el seu competidor pot aprofitar.&nbsp;<\/p>\n\n\n\n<p>Per a il\u00b7lustrar algunes idees veurem el cas de <strong>Llum&amp;Lluentor<\/strong>, una botiga que ven llums decoratius. Nom\u00e9s ser\u00e0 un exemple: els aprenentatges serveixen igualment si maneges moda, cosm\u00e8tica o alimentaci\u00f3 gurmet.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Per qu\u00e8 els clients abandonen els seus carrets?&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Costos imprevistos i taxes d'importaci\u00f3<\/strong>. El nou estudi 2025 del <strong>Baymard Institute<\/strong> (consultora experta en usabilitat ecommerce) mostra que els c\u00e0rrecs que apareixen tard\u2014imposats, aranzels, c\u00e0nons de reciclatge\u2014expliquen el 49\u202f% dels abandons.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fricci\u00f3 t\u00e8cnica<\/strong>: P\u00e0gines que triguen m\u00e9s de 2,5\u202fs a carregar-se, captchas invasius i fallades de scripts de tercers. Amb l'actualitzaci\u00f3 de <strong>Core Web Vitals<\/strong> (conjunt de m\u00e8triques de rendiment de Google) de mar\u00e7\u202f2025, Google penalitza un <strong>LCP<\/strong> (<em>Largest Contentful Paint<\/em>, temps que triga l'element principal a mostrar-se) superior a 2,5\u202fs.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Falta de m\u00e8todes de pagament contextuals<\/strong>: Segons el <em>Global Payments Report\u202f2025<\/em>, els moneders digitals i <strong>BNPL<\/strong> (<em>Buy\u202fNow\u202fPay\u202fLater<\/em>, compra ahora y paga despu\u00e9s) representan ya el 41\u202f% de las transacciones B2C en Europa.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desconfian\u00e7a en la pol\u00edtica de dades<\/strong>: Despr\u00e9s de l'entrada en vigor del <strong>Reglament ePrivacy<\/strong> (normativa europea complement\u00e0ria al RGPD), els b\u00e0ners de consentiment mal implementats generen rebuig i fugida de sessions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Distraccions omnicanal<\/strong>: Notificacions push, el cl\u00e0ssic \u201cho guardo per a despr\u00e9s\u201d o el salt a TikTok. Els embuts es trenquen en segons.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/01\/mano_ordenador_empresa_digital_improven-min.jpg\" alt=\"transformaci\u00f3n digital de una organizaci\u00f3n Improven\" class=\"wp-image-7745\" style=\"object-fit:cover;width:800px;height:350px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/01\/mano_ordenador_empresa_digital_improven-min.jpg 800w, https:\/\/improven.com\/wp-content\/uploads\/2024\/01\/mano_ordenador_empresa_digital_improven-min-300x131.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/01\/mano_ordenador_empresa_digital_improven-min-768x336.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5 consells per a recuperar i evitar carrets abandonats&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. C\u00e0lcul de preus i enviament en temps real<\/h3>\n\n\n\n<p>Integra un <strong>duty &amp; shipping estimator<\/strong> (calculador d'aranzels i imports d'enviament) abans del bot\u00f3 \u201cAfegir al carret\u201d. Llum&amp;Lluentor usa la <strong>API<\/strong> (interf\u00edcie de programaci\u00f3) de <em>DHL DutyCalculator<\/em>: en detectar pa\u00eds i codi postal, mostra el cost final\u2014impostos inclosos\u2014en menys de 500\u202fms. Resultat: \u201319\u202f% d'abandons en mercats extraUE.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Checkout <em>headless <\/em>amb pagament en 1 clic i <em>passkeys<\/em><\/h3>\n\n\n\n<p>Migra el teu <strong>checkout headless<\/strong> (flux de pagament desacoblat del <em>frontend<\/em> per a fer-ho m\u00e9s velo\u00e7) i ofereix <strong>Apple\u202fPay, Google\u202fPay y ClicktoPay<\/strong> amb <strong>passkeys FIDO2<\/strong> (credencials sense contrasenya basades en est\u00e0ndard d'autenticaci\u00f3 forta). <em>Stripe<\/em> reporta que les botigues que activen passkeys redueixen el temps mitj\u00e0 de pagament de 82\u202fs a 37\u202fs i eleven la conversi\u00f3 m\u00f2bil un 27\u202f%.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Segmentaci\u00f3 predictiva i <em>nudges<\/em> generatius<\/h3>\n\n\n\n<p>Implementa una capa de <strong>IA<\/strong> (<em>intel\u00b7lig\u00e8ncia artificial<\/em>) que detecti intenci\u00f3 de sortida (moviment de ratol\u00ed, scroll r\u00e0pid) i dispari un microxat amb un <strong>LLM<\/strong> (<em>Large Language Model<\/em>, model de llenguatge de gran grand\u00e0ria) entrenat en el teu cat\u00e0leg. En Llum&amp;Lluentor, el bot suggereix fotos del llum en diferents ambients i ofereix un v\u00eddeo curt generat amb <em>Synthesia<\/em> (plataforma de v\u00eddeo IA): la recuperaci\u00f3 de carrets puja 14\u202fpunts.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Transpar\u00e8ncia postcompra i log\u00edstica sostenible<\/h3>\n\n\n\n<p>Ofereix <strong>ETA din\u00e0mic<\/strong> (<em>Estimated Time of Arrival<\/em>, hora estimada d'arribada), petjada de carboni i opci\u00f3 de lliurament neutre en CO\u2082. Despr\u00e9s del pagament, un panell amb mapa en temps real redueix l'ansietat postcompra i baixa la taxa de cancel\u00b7lacions un 6\u202f% (dades de <em>ParcelLab\u202f2025<\/em>).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Confian\u00e7a \u00abzerotrust\u00bb i proves socials aut\u00e8ntiques<\/h3>\n\n\n\n<p>Mostra el segell <strong>PCIDSS\u202fv4<\/strong> (est\u00e0ndard de seguretat de dades per a pagaments amb targeta), pol\u00edtiques de devoluci\u00f3 en llenguatge clar i ressenyes en v\u00eddeo verificades per <em>Yotpo<\/em>. Les fitxes amb <strong>UGC<\/strong> (<em>usergenerated content<\/em>, contingut generat per usuaris) converteixen un 23\u202f% m\u00e9s que les que nom\u00e9s tenen fotos de cat\u00e0leg.&nbsp;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/improven.com\/cat\/marketing\/estrategia-digital-per-a-empreses-industrials\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2025\/05\/banner-ebook-y-blog-1-1-1024x307.png\" alt=\"carritos abandonados - Improven\" class=\"wp-image-15198\" style=\"object-fit:cover;width:850px;height:240px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2025\/05\/banner-ebook-y-blog-1-1-1024x307.png 1024w, https:\/\/improven.com\/wp-content\/uploads\/2025\/05\/banner-ebook-y-blog-1-1-300x90.png 300w, https:\/\/improven.com\/wp-content\/uploads\/2025\/05\/banner-ebook-y-blog-1-1-768x230.png 768w, https:\/\/improven.com\/wp-content\/uploads\/2025\/05\/banner-ebook-y-blog-1-1-1536x461.png 1536w, https:\/\/improven.com\/wp-content\/uploads\/2025\/05\/banner-ebook-y-blog-1-1-2048x614.png 2048w, https:\/\/improven.com\/wp-content\/uploads\/2025\/05\/banner-ebook-y-blog-1-1-18x5.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3: Evitar carrets abandonats no sempre requereix grans canvis&nbsp;<\/h2>\n\n\n\n<p>El futur del checkout passa per la <strong>ultra rapidesa, la hiper personalitzaci\u00f3 i la transpar\u00e8ncia total<\/strong>. Implementar una <strong>API<\/strong> d'enviament, activar m\u00e8todes de pagament en 1\u202fclic i afegir una capa de IA que respongui dubtes en temps real pot retallar en setmanes una fugida que semblava cr\u00f2nica. No necessites una reforma integral: comen\u00e7a mesurant on fa mal, automatitza petites vict\u00f2ries i deixa que la <strong>data<\/strong> decideixi la seg\u00fcent iteraci\u00f3. Fins i tot recuperar un humil 5\u202f% de carrets ser\u00e0 la l\u00ednia que il\u00b7lumini la teva <strong>P&amp;L<\/strong> (<em>Profit &amp; Loss<\/em>, compte de resultats) a final de trimestre.&nbsp;<\/p>\n\n\n\n<p><strong>Parlem.<\/strong>&nbsp;<br>T'ajudem a evitar carrets abandonats, a vendre m\u00e9s i perdre menys clients en el cam\u00ed.&nbsp;<br><a href=\"https:\/\/improven.com\/cat\/contacte\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contacta amb nosaltres<\/a> o descobreix com podem impulsar les teves vendes en l\u00ednia amb el nostre equip d'experts.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mar\u00eda, responsable de ecommerce de una marca de decoraci\u00f3n, revisa cada ma\u00f1ana su dashboard de BI (un panel de business intelligence que consolida datos de ventas). Todo parece en verde\u2026 excepto una m\u00e9trica: 70\u202fcarritos abandonados en las \u00faltimas 24\u202fhoras. Sabe que esa cifra es dinero retenido en la pasarela y, sobre todo, una se\u00f1al de [&hellip;]<\/p>","protected":false},"author":42,"featured_media":15194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131,17,19,23],"tags":[],"class_list":["post-15193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulo","category-habitat","category-marketing","category-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consejos para evitar carritos abandonados y aumentar tus ventas<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres saber c\u00f3mo puedes evitar carritos abandonados que no acaban en compra? 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