{"id":15073,"date":"2025-05-07T14:03:05","date_gmt":"2025-05-07T14:03:05","guid":{"rendered":"https:\/\/improven.com\/?p=15073"},"modified":"2025-05-07T14:45:02","modified_gmt":"2025-05-07T14:45:02","slug":"empresa-familiar-sostenible-y-rentable-oficio-eficiencia-y-legado","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/actualitat\/empresa-familiar-sostenible-i-rendible-oficio-eficiencia-i-llegat\/","title":{"rendered":"Les claus d'un negoci sostenible: com combinar ofici, efici\u00e8ncia i llegat"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Per qu\u00e8 les empreses familiars sobreviuen m\u00e9s en el temps que les no familiars?<\/strong> Com tenir una empresa familiar sostenible i rendible?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sergio Gordillo, soci director, explica a HARVARD DEUSTO <strong><em>Per qu\u00e8 les taxes de superviv\u00e8ncia s\u00f3n majors en les empreses familiars que en les no familiars en un mercat cada vegada m\u00e9s exigent? Qu\u00e8 les caracteritza perqu\u00e8 aix\u00ed sigui?<\/em><\/strong> <strong><em>Per a contestar a aquestes preguntes, cal tenir en compte dues dimensions fonamentals de les empreses: l'ofici i l'efici\u00e8ncia.<\/em><\/strong> En un mercat cada vegada m\u00e9s exigent, la resposta est\u00e0 en dues dimensions clau: <strong>l'ofici<\/strong> i <strong>l'efici\u00e8ncia<\/strong>. Esta combinaci\u00f3n es la gran arma de los negocios sostenibles y competitivos a largo plazo. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L'ofici: l'\u00e0nima de l'empresa familiar<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les empreses familiars amb ofici basen la seva proposta de valor en una <strong>compet\u00e8ncia principal transmesa per experi\u00e8ncia i dedicaci\u00f3<\/strong>. S\u00f3n organitzacions amb mestratge, que cuiden els detalls, arrelades en entorns tradicionals i amb forts valors: esfor\u00e7, sacrifici i comprom\u00eds.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El seu coneixement est\u00e0 concentrat i es transmet a trav\u00e9s del treball compartit.<\/li>\n\n\n\n<li>El apellido y la empresa forman una unidad indivisible.<\/li>\n\n\n\n<li>Existeix una clara voluntat de <strong>preservar el llegat familiar<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest model representa a moltes pimes espanyoles, amb estructures petites i gran vinculaci\u00f3 emocional i social amb el negoci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L'efici\u00e8ncia: professionalitzaci\u00f3 i rendibilitat<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D'altra banda, les empreses eficients estan orientades a la <strong>optimitzaci\u00f3 de recursos i resultats<\/strong>. Es recolzen en:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Processos estandarditzats<\/li>\n\n\n\n<li>Millors pr\u00e0ctiques per \u00e0rea funcional (m\u00e0rqueting, vendes, finances, operacions\u2026)<\/li>\n\n\n\n<li>Professionalitzaci\u00f3 i enfocament en la <strong>rendibilitat de l'accionista<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No obstant aix\u00f2, moltes vegades manquen de prop\u00f2sit o valors compartits. S\u00f3n organitzacions m\u00e9s impersonals, on les decisions depenen del curt termini.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quin model empresarial assegura la sostenibilitat?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s de la combinaci\u00f3 de totes dues dimensions \u2014oficio i efici\u00e8ncia\u2014 es defineix el <strong>model de negoci sostenible del futur<\/strong>. Les empreses familiars solen posicionar-se en el quadrant 3 (ofici sense efici\u00e8ncia), mentre que les grans companyies inversores cauen en el quadrant 2 (efici\u00e8ncia sense \u00e0nima). L'objectiu \u00e9s arribar al quadrant 4: <strong>empreses dues vegades bones<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Com avan\u00e7ar cap a un negoci sostenible i competitiu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Perqu\u00e8 una empresa evolucioni i reforci la seva sostenibilitat en el temps, ha d'aplicar aquests <strong>7 principis clau<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Revisar la proposta de valor:<\/strong> adaptar-se al nou client, evitant l'exc\u00e9s de conservadorisme.<\/li>\n\n\n\n<li><strong>Separar compromisos familiars de decisions empresarials:<\/strong> premiar al m\u00e9s preparat, no al m\u00e9s lleial.<\/li>\n\n\n\n<li><strong>Incorporar nou talent i diversitat de pensament:<\/strong> compensar l'equip amb visi\u00f3 externa.<\/li>\n\n\n\n<li><strong>Desconcentrar el coneixement:<\/strong> formar, estandarditzar processos i digitalitzar la informaci\u00f3 en ERPs.<\/li>\n\n\n\n<li><strong>Preservar els valors fundacionals:<\/strong> esfor\u00e7, sacrifici i comprom\u00eds, fins i tot amb el relleu generacional.<\/li>\n\n\n\n<li><strong>Aplicar bones pr\u00e0ctiques en totes les \u00e0rees del negoci:<\/strong> l'efici\u00e8ncia ja no \u00e9s avantatge, \u00e9s superviv\u00e8ncia.<\/li>\n\n\n\n<li><strong>Actualitzar eines de gesti\u00f3 i rendibilitat:<\/strong> control de pressupostos, quadres de comandament i presa de decisions basada en dades.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El repte generacional i la transformaci\u00f3 cultural<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nom\u00e9s un ter\u00e7 de les empreses familiars supera la tercera generaci\u00f3. Per a aconseguir-ho, es necessita un equilibri entre la <strong>gesti\u00f3 professionalitzada<\/strong> i la <strong>fidelitat al prop\u00f2sit i els valors fundacionals<\/strong>. Les capacitats t\u00e8cniques es poden aprendre; els valors, no.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les empreses no familiars que vulguin evolucionar cap a models m\u00e9s sostenibles hauran d'afrontar una transformaci\u00f3 cultural profunda. <strong>Formar-se \u00e9s possible; transformar-se, dif\u00edcil i cost\u00f3s<\/strong>. D'aqu\u00ed ve que moltes fracassin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El veritable actiu: valors i llegat<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els negocis sostenibles no sols es construeixen amb processos eficients. Se sostenen amb arrels s\u00f2lides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprom\u00eds<\/strong><\/li>\n\n\n\n<li><strong>Esfor\u00e7<\/strong><\/li>\n\n\n\n<li><strong>Sacrifici<\/strong><\/li>\n\n\n\n<li><strong>Afecte pel que es fa<\/strong><\/li>\n\n\n\n<li><strong>Voluntat de deixar un llegat<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sense aquests elements, fins al major imperi empresarial corre el risc d'enfonsar-se davant qualsevol sacsejada del mercat. En Improven ajudem les empreses familiars i no familiars a trobar aquest equilibri entre efici\u00e8ncia i prop\u00f2sit per a construir <strong>models de negoci preparats per al llarg termini<\/strong>.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-background has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.harvard-deusto.com\/las-grandes-armas-de-un-negocio-sostenible\" style=\"background-color:#88cc76\" target=\"_blank\" rel=\"noreferrer noopener\">Llegir articulo<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vols ser una empresa familiar sostenible i rendible? Mira com el <a href=\"https:\/\/improven.com\/cat\/empresa-familiar\/\" target=\"_blank\" rel=\"noreferrer noopener\">fem<\/a> i nosaltres et podem <a href=\"https:\/\/improven.com\/cat\/contacte\/\" target=\"_blank\" rel=\"noreferrer noopener\">acompanyar en aquest viatge<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfPor qu\u00e9 las empresas familiares sobreviven m\u00e1s en el tiempo que las no familiares? \u00bfC\u00f3mo tener una empresa familiar sostenible y rentable? Sergio Gordillo, socio director, explica en HARVARD DEUSTO \u00bfPor qu\u00e9 las tasas de supervivencia son mayores en las empresas familiares que en las no familiares en un mercado cada vez m\u00e1s exigente? \u00bfQu\u00e9 [&hellip;]<\/p>","protected":false},"author":11,"featured_media":15076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,131,34],"tags":[],"class_list":["post-15073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-articulo","category-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Empresa familiar sostenible y rentable. Claves para serlo - Improven<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo llegar a ser una empresa familiar sostenible y rentable? Combina oficio y eficiencia para lograr sostenibilidad y tener un prop\u00f3sito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/actualitat\/empresa-familiar-sostenible-i-rendible-oficio-eficiencia-i-llegat\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empresa familiar sostenible y rentable. Claves para serlo - Improven\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo llegar a ser una empresa familiar sostenible y rentable? 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