{"id":15046,"date":"2025-05-07T10:31:22","date_gmt":"2025-05-07T10:31:22","guid":{"rendered":"https:\/\/improven.com\/?p=15046"},"modified":"2025-06-18T07:57:27","modified_gmt":"2025-06-18T07:57:27","slug":"sucesion-en-la-empresa-familiar-la-clave-para-la-sostenibilidad-de-las-empresas-familiares","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/actualitat\/sucesion-en-la-empresa-familiar-la-clave-para-la-sostenibilidad-de-las-empresas-familiares\/","title":{"rendered":"La clau per a la sostenibilitat de les empreses familiars est\u00e0 en la professionalitzaci\u00f3 de la seva gesti\u00f3 i la planificaci\u00f3 de la successi\u00f3 generacional"},"content":{"rendered":"<p>La sostenibilitat de les empreses familiars dep\u00e8n de dos factors clau: la professionalitzaci\u00f3 de la seva gesti\u00f3 i la planificaci\u00f3 de la successi\u00f3 generacional. Aquesta \u00e9s una de les principals conclusions que s'han abordat durant la tercera sessi\u00f3 del Cicle d'Empresa Familiar, organitzada per la consultora de negoci Improven i Hub Empresa de Banc Sabadell.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La sostenibilidad de las empresas familiares est\u00e1 en la profesionalizaci\u00f3n de su gesti\u00f3n\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/OK1q03sOMWQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-background has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/hubempresa.bancsabadell.com\/activities\/casos-de-exito-en-la-empresa-familiar-liderar-con-proposito-crecer-con-raices\/\" style=\"background-color:#88cc76\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Veure la taula rodona<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En aquesta taula rodona, moderada per Guillermo Prats, soci de Improven i titulada \u00abCasos d'\u00e8xit en l'empresa familiar: liderar amb prop\u00f2sit, cr\u00e9ixer amb arrels\u00bb, van participar Juan Carlos Cebri\u00e1, president de Vijusa, i Jaime \u00c1lvarez, director general de Gurmet, els qui van compartir les seves experi\u00e8ncies i diferents enfocaments sobre la gesti\u00f3 i successi\u00f3 de les empreses familiars.<\/p>\n\n\n\n<p>Totes dues propostes funcionen, ja que, com \u00e9s ben sabut, cada empresa i cada fam\u00edlia requereixen formes diferents de gestionar. Encara que cal mantenir la definici\u00f3 de \u2018empresa\u2019 tal com est\u00e0, ja que \u00e9s un concepte com\u00fa per a totes, siguin familiars o no.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Situaci\u00f3 espanyola<\/h2>\n\n\n\n<p>A Espanya, les empreses familiars representen el 89% del total empresarial i generen el 60% del PIB del pa\u00eds. No obstant aix\u00f2, nom\u00e9s el 30% d'aquestes empreses aconsegueixen arribar a la segona generaci\u00f3, i a penes un 15% aconsegueix la tercera. En aquest context, els directius de Gurmet i Vijusa van compartir les seves experi\u00e8ncies perqu\u00e8 les empreses familiars poden aconseguir evolucionar, mantenint l'ess\u00e8ncia de la seva identitat mentre integren la professionalitzaci\u00f3 en les seves operacions. Tots dos l\u00edders van ressaltar la import\u00e0ncia de gestionar la successi\u00f3 de manera professionalitzada, combinant professionals de la fam\u00edlia amb experts externs i donant import\u00e0ncia a la comunicaci\u00f3, convertint-se aquesta en un pilar fonamental en la gesti\u00f3 de l'empresa.<\/p>\n\n\n\n<p>En aquest sentit, el proc\u00e9s de successi\u00f3 en una empresa familiar ha d'estar basat en un equilibri entre el llegat dels fundadors i la pau interna de la fam\u00edlia. Segons Cebri\u00e1, Vijusa, una empresa amb 44 anys d'hist\u00f2ria en el sector qu\u00edmic, ha aconseguit integrar a la segona generaci\u00f3 sense perdre l'ess\u00e8ncia de la companyia gr\u00e0cies a la implementaci\u00f3 d'un protocol familiar que defineix clarament els rols i fomenta la comunicaci\u00f3 fluida tant dins de la fam\u00edlia com amb els professionals externs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Diferenciar la gesti\u00f3 empresarial de la gesti\u00f3 familiar<\/h3>\n\n\n\n<p>Per part seva, \u00c1lvarez subratlla que l'\u00e8xit d'una empresa familiar radica a saber diferenciar la gesti\u00f3 empresarial de la gesti\u00f3 familiar. La incorporaci\u00f3 de professionals externs \u00e9s clau per a garantir una gesti\u00f3 m\u00e9s fluida i objectiva. Segons \u00c1lvarez, \u201cles decisions preses des del cor poden complicar l'operativa empresarial, per la qual cosa \u00e9s imprescindible comptar amb experts aliens a la fam\u00edlia que gestionin l'empresa de manera professional i sense els conflictes emocionals que a vegades sorgeixen en aquests entorns\u201d.<\/p>\n\n\n\n<p>Tant Vijusa com a Gurmet coincideixen que el futur de les empreses familiars passa per un proc\u00e9s de professionalitzaci\u00f3 que permeti garantir la seva continu\u00eftat i creixement a llarg termini. A m\u00e9s, tots dos destaquen la import\u00e0ncia de separar els problemes familiars dels empresarials. Cebri\u00e1 afegeix que cada membre familiar ha d'especialitzar-se en una \u00e0rea que l'apassioni, evitant aix\u00ed tensions internes que puguin sorgir si els rols no estan clarament definits. La professionalitzaci\u00f3 de la gesti\u00f3, l'elaboraci\u00f3 d'un protocol familiar ben estructurat i la integraci\u00f3 de talent extern s\u00f3n fonamentals per a garantir la sostenibilitat de les empreses familiars. Cebri\u00e1 conclou que el president de l'empresa familiar ha d'actuar com un conciliador dins de la fam\u00edlia, assegurant que les futures generacions segueixin el cam\u00ed marcat pel protocol familiar, la qual cosa garanteix la continu\u00eftat i adaptaci\u00f3 als canvis de l'entorn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cicle empresa familiar<\/strong><\/h2>\n\n\n\n<p>El Cicle Empresa Familiar ha nascut gr\u00e0cies a la publicaci\u00f3 per part de Improven de la Guia \u00abautosabotatges en la Successi\u00f3 de l'Empresa Familiar\u00bb. Una obra que aborda els reptes que afronten les fam\u00edlies empres\u00e0ries en el proc\u00e9s de successi\u00f3. Aquest manual, escrit per Fernando Giner, conseller assessor i membre del Consell d'Administraci\u00f3 de Improven, analitza catorze autosabotatges inconscients que dificulten la transici\u00f3 generacional.<\/p>","protected":false},"excerpt":{"rendered":"<p>La sostenibilidad de las empresas familiares depende de dos factores clave: la profesionalizaci\u00f3n de su gesti\u00f3n y la planificaci\u00f3n de la sucesi\u00f3n generacional. Esta es una de las principales conclusiones que se han abordado durante la tercera sesi\u00f3n del Ciclo de Empresa Familiar, organizada por la consultora de negocio Improven y Hub Empresa de Banco [&hellip;]<\/p>","protected":false},"author":11,"featured_media":15063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,48],"tags":[],"class_list":["post-15046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-empresa-familiar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sucesi\u00f3n en la empresa familiar. Claves para una transici\u00f3n<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo abordar la sucesi\u00f3n en la empresa familiar de manera profesional. 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