{"id":14464,"date":"2025-03-24T08:39:13","date_gmt":"2025-03-24T08:39:13","guid":{"rendered":"https:\/\/improven.com\/?p=14464"},"modified":"2025-06-18T07:37:40","modified_gmt":"2025-06-18T07:37:40","slug":"marketing-humano","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/marketing\/marqueting-huma\/","title":{"rendered":"M\u00e0rqueting hum\u00e0 i \u00e8tica publicit\u00e0ria: la clau de l'\u00e8xit empresarial"},"content":{"rendered":"<p>El m\u00e0rqueting ha evolucionat enormement en les \u00faltimes d\u00e8cades, per\u00f2 la seva ess\u00e8ncia continua sent la mateixa: connectar amb les persones. En una recent entrevista a la Val\u00e8ncia radio, Pablo Ad\u00e1n, manager en M\u00e0rqueting i Estrat\u00e8gia en Improven, ha destacat la import\u00e0ncia del m\u00e0rqueting hum\u00e0 i l'\u00e8tica en la publicitat.<\/p>\n\n\n\n<p>El terme <em>m\u00e0rqueting hum\u00e0<\/em> es refereix a una estrat\u00e8gia que posa a les persones en el centre. Aquesta prioritza la transpar\u00e8ncia, la veracitat i la responsabilitat social en cada campanya. Segons Ad\u00e1n, la clau de l'\u00e8xit en la publicitat no sols est\u00e0 a aconseguir m\u00e8triques com a seguidors o vendes, sin\u00f3 a generar un impacte positiu i genu\u00ed en l'audi\u00e8ncia. \u00abEl resultat \u00e9s important, per\u00f2 darrere de cada n\u00famero hi ha persones a les quals hem d'entendre i cuidar\u00bb, ha assenyalat.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"212\" data-id=\"14469\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2025\/03\/pablo-adan-radio.jpeg\" alt=\"m\u00e0rqueting hum\u00e0\" class=\"wp-image-14469\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2025\/03\/pablo-adan-radio.jpeg 770w, https:\/\/improven.com\/wp-content\/uploads\/2025\/03\/pablo-adan-radio-300x83.jpeg 300w, https:\/\/improven.com\/wp-content\/uploads\/2025\/03\/pablo-adan-radio-768x211.jpeg 768w, https:\/\/improven.com\/wp-content\/uploads\/2025\/03\/pablo-adan-radio-18x5.jpeg 18w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Et deixem l'\u00e0udio a continuaci\u00f3 i, si no pots escoltar-lo b\u00e9, pots fer-ho a trav\u00e9s de l'enlla\u00e7:<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/improven.com\/wp-content\/uploads\/2025\/03\/0320-LTCM-CAMARA.mp3\"><\/audio><\/figure>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/la999.es\/podcast\/pablo-adan-mico-improven-soy-un-amante-del-marketing-humano-detras-de-todo-siempre-estan-las-personas\/\" style=\"color:#0f4c81;background-color:#88cc76\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Escoltar p\u00f2dcast<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">El canvi de la publicitat al llarg dels anys<\/h2>\n\n\n\n<p>Un dels punts m\u00e9s interessants de l'entrevista va ser la reflexi\u00f3 sobre com la publicitat ha canviat amb el temps. Fa d\u00e8cades, els anuncis apel\u00b7laven a estereotips avui impensables. \u201cEl m\u00e0rqueting busca connectar amb les emocions, ja sigui a trav\u00e9s de la por o la nost\u00e0lgia\u201d, ha explicat.<\/p>\n\n\n\n<p>La conversa tamb\u00e9 ha abordat el problema del <em>clickbait<\/em> en els mitjans digitals. Moltes not\u00edcies presenten titulars sensacionalistes que no es corresponen amb el contingut real, la qual cosa perjudica la credibilitat del periodisme. \u00abEl m\u00e0rqueting hum\u00e0 tamb\u00e9 implica ser responsables amb la informaci\u00f3 que compartim\u00bb.<\/p>\n\n\n\n<p>Un altre aspecte clau ha estat la import\u00e0ncia del m\u00e0rqueting per a negocis petits i locals, destacant que no \u00e9s necessari tenir una gran inversi\u00f3 en xarxes socials per a tenir \u00e8xit. Estrat\u00e8gies com cuidar l'atenci\u00f3 al client, millorar la presentaci\u00f3 de l'aparador o generar confian\u00e7a en la comunitat tamb\u00e9 formen part del m\u00e0rqueting hum\u00e0.<\/p>\n\n\n\n<p>En Improven, et podem acompanyar a destacar enfront de la teva compet\u00e8ncia en totes aquestes \u00e0rees del <a href=\"https:\/\/improven.com\/cat\/marketing-y-vendes\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e0rqueting<\/a>. I \u00e9s que, enfront d'un m\u00f3n digital cada vegada m\u00e9s saturat d'informaci\u00f3, les marques que prioritzin la transpar\u00e8ncia i l'autenticitat aconseguiran un avantatge competitiu durador.<\/p>","protected":false},"excerpt":{"rendered":"<p>El marketing ha evolucionado enormemente en las \u00faltimas d\u00e9cadas, pero su esencia sigue siendo la misma: conectar con las personas. En una reciente entrevista en la Valencia radio, Pablo Ad\u00e1n, manager en Marketing y Estrategia en Improven, ha destacado la importancia del marketing humano y la \u00e9tica en la publicidad. El t\u00e9rmino marketing humano se [&hellip;]<\/p>","protected":false},"author":42,"featured_media":14467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,19],"tags":[],"class_list":["post-14464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing humano y \u00e9tica publicitaria: la clave del \u00e9xito empresarial - Improven<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo el marketing humano y la \u00e9tica publicitaria pueden impulsar tu negocio. 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