{"id":14204,"date":"2018-05-15T15:54:00","date_gmt":"2018-05-15T15:54:00","guid":{"rendered":"https:\/\/improven.com\/?p=14204"},"modified":"2025-06-11T08:34:44","modified_gmt":"2025-06-11T08:34:44","slug":"hacer-el-bien-es-rentable","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/finanzas\/fer-el-be-es-rendible\/","title":{"rendered":"Fer el b\u00e9 \u00e9s rendible. Cam\u00ed per a empreses sostenibles i amb prop\u00f2sit"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Pot una empresa cr\u00e9ixer centrant-se nom\u00e9s en la rendibilitat?<\/strong><br>Avui, m\u00e9s que mai, <strong>les empreses han d'integrar prop\u00f2sit i valors socials en el seu model de negoci<\/strong> per a assegurar la seva sostenibilitat a llarg termini. Ja no n'hi ha prou amb tenir processos eficients o tecnologia avan\u00e7ada: <strong>la societat demanda companyies compromeses, amb impacte positiu i coherents amb el que comuniquen<\/strong>. \u00c9s per aix\u00f2 que creiem que fer el b\u00e9 \u00e9s rendible.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.etnor.org\/sergio-gordillo-hacer-el-bien-es-rentable-e-imprescindible-para-ser-sostenible\/\" style=\"color:#0f4c81;background-color:#88cc76\"><strong>Llegir article aqu\u00ed<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Per qu\u00e8 integrar prop\u00f2sit i valors impulsa la rendibilitat<\/strong>.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durant d\u00e8cades, les empreses han treballat a maximitzar beneficis a trav\u00e9s d'una bona gesti\u00f3 de recursos. No obstant aix\u00f2, <strong>el mercat actual exigeix molt m\u00e9s: comprom\u00eds real, transpar\u00e8ncia i una ra\u00f3 de ser clara<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les empreses que aposten per \u00abfer el b\u00e9\u00bb aconsegueixen millors resultats econ\u00f2mics<\/strong>, fidelizan clients, atreuen talent i construeixen relacions de confian\u00e7a amb tots els seus grups d'inter\u00e8s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L'error de veure la RSC i el compliance com a obligacions<\/strong>. <strong>Fer el b\u00e9 \u00e9s rendible<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Moltes organitzacions continuen veient la RSC o el compliance com a imposicions externes o accions est\u00e8tiques. Per\u00f2 <strong>aquest enfocament ja no \u00e9s suficient<\/strong>.<br>Avui, <strong>les empreses que integren els valors socials i mediambientals en el seu ADN s\u00f3n les que aconsegueixen ser sostenibles i rendibles a llarg termini<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Com aconseguir-ho? Defineix un prop\u00f2sit transformador (MTP)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La clau est\u00e0 a definir un <strong>Massive Transformative Purpose (MTP)<\/strong>, un prop\u00f2sit que respongui a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Per qu\u00e8 existeix l'empresa?<\/strong><\/li>\n\n\n\n<li><strong>Quin impacte vol tenir en la societat?<\/strong><\/li>\n\n\n\n<li><strong>Com transformar\u00e0 la seva ind\u00fastria?<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Beneficis reals de tenir prop\u00f2sit<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Millors resultats econ\u00f2mics. Les empreses que integren un prop\u00f2sit clar alineat amb els seus valors aconsegueixen <strong>models de negoci m\u00e9s s\u00f2lids i rendibles a llarg termini<\/strong>. En generar confian\u00e7a i diferenciaci\u00f3 en el mercat, <strong>atreuen a m\u00e9s clients i augmenten els seus ingressos de manera sostenible<\/strong>.<\/li>\n\n\n\n<li>Atreure i fidelizar talent. El talent actual cerca una mica m\u00e9s que un bon salari: <strong>vol formar part d'organitzacions que tinguin impacte positiu<\/strong>. Una empresa amb prop\u00f2sit <strong>connecta emocionalment amb els seus empleats, millora el clima laboral i redueix la rotaci\u00f3<\/strong>, generant equips compromesos i productius.<\/li>\n\n\n\n<li>Generar confian\u00e7a en clients i prove\u00efdors. Els clients i partners trien treballar amb empreses coherents i responsables. <strong>Un prop\u00f2sit clar i uns valors ferms creen relacions de confian\u00e7a<\/strong>, enforteixen la reputaci\u00f3 i asseguren col\u00b7laboracions a llarg termini, millorant l'estabilitat del negoci.<\/li>\n\n\n\n<li>Impulsar innovaci\u00f3 i millora cont\u00ednua. Quan una empresa t\u00e9 clar la seva \u00abper a qu\u00e8\u00bb, <strong>tot el seu equip s'orienta a trobar noves maneres d'aportar valor<\/strong>, tant a la societat com al client. Aix\u00f2 fomenta <strong>la innovaci\u00f3 constant, la cerca de noves oportunitats de negoci i l'adaptaci\u00f3 als canvis del mercat<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fer el b\u00e9 \u00e9s rendible, t'atreveixes a comen\u00e7ar?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ser una bona empresa ja no \u00e9s una opci\u00f3, \u00e9s l'\u00fanica via per a cr\u00e9ixer i ser sostenible<\/strong>. Integrar prop\u00f2sit, valors i gesti\u00f3 per coher\u00e8ncia genera un avantatge competitiu real. <strong>En Improven acompanyem a les empreses a rec\u00f3rrer aquest cam\u00ed, perqu\u00e8 sabem que fer el b\u00e9 \u00e9s rendible<\/strong>.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/improven.com\/cat\/contacte\/\" style=\"background-color:#0f4c81\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T'acompanyem!<\/strong><\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfPuede una empresa crecer centr\u00e1ndose solo en la rentabilidad?Hoy, m\u00e1s que nunca, las empresas deben integrar prop\u00f3sito y valores sociales en su modelo de negocio para asegurar su sostenibilidad a largo plazo. Ya no basta con tener procesos eficientes o tecnolog\u00eda avanzada: la sociedad demanda compa\u00f1\u00edas comprometidas, con impacto positivo y coherentes con lo que [&hellip;]<\/p>","protected":false},"author":42,"featured_media":14205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,131,34,40],"tags":[],"class_list":["post-14204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-articulo","category-estrategia","category-finanzas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hacer el bien es rentable. Camino para empresas sostenibles y con prop\u00f3sito<\/title>\n<meta name=\"description\" content=\"Hacer el bien es rentable: integra prop\u00f3sito y valores en tu empresa para lograr crecimiento sostenible y mejores resultados. \u00a1Descubre c\u00f3mo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/finanzas\/fer-el-be-es-rendible\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hacer el bien es rentable. 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