{"id":13374,"date":"2025-02-20T15:13:09","date_gmt":"2025-02-20T15:13:09","guid":{"rendered":"https:\/\/improven.com\/?p=13374"},"modified":"2025-06-18T11:54:39","modified_gmt":"2025-06-18T11:54:39","slug":"claves-crecer-sectores-maduros","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/marketing\/claus-creixer-sectors-madurs\/","title":{"rendered":"4 claus per a cr\u00e9ixer en sectors madurs"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u00c9s possible cr\u00e9ixer en sectors madurs?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Up or out. La m\u00e0xima de cr\u00e9ixer o sortir del mercat, s'aplica cada dia en molts mercats: la tend\u00e8ncia de l'economia \u00e9s sempre al creixement; si tu no creixes, uns altres ho faran per tu. I gr\u00e0cies a aix\u00f2, les empreses s\u00f3n m\u00e9s rendibles, m\u00e9s sostenibles, m\u00e9s independents i redueixen els riscos. Veurem com cr\u00e9ixer en sectors madurs!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 engloba molts m\u00e9s avantatges per a les companyies, com <strong>millorar el poder de negociaci\u00f3, diversificar els productes, ampliar mercats\u2026<\/strong> i fins i tot equivocar-se en invertir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sens dubte, amb la grand\u00e0ria, les empreses assumeixen m\u00e9s riscos, per\u00f2 creixen m\u00e9s i ofereixen millors salaris que les pimes. De la mateixa manera, la grand\u00e0ria tamb\u00e9 importa quan parlem de millors salaris, productivitat, i suportar l'impacte dels costos salarials.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Per\u00f2, com ho fan les empreses per a cr\u00e9ixer? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En necessari innovar per a cr\u00e9ixer. B\u00e0sicament, el creixement dels productes i serveis habituals de les empreses suposa el <strong>4% de la seva facturaci\u00f3<\/strong>, mentre que m\u00e9s del 60% del creixement procedeix del nou negoci.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/1-1.jpg\" alt=\"\u00c9s possible cr\u00e9ixer en sectors madurs?\" class=\"wp-image-13377\" style=\"object-fit:cover;width:800px;height:350px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/1-1.jpg 800w, https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/1-1-300x131.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/1-1-768x336.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/1-1-18x8.jpg 18w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4 claus del creixement empresarial de sectors madurs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00ed, les claus del creixement empresarial s\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aconseguir l'efici\u00e8ncia interna:<\/strong> El nostre model de negoci ha d'estar molt contrastat i ha de ser rendible per a escalar-ho (com una planta, que ha de cr\u00e9ixer recta). Per a ella, necessitem optimitzar nostres <strong>processos interns<\/strong> (comercials, productius, de compres\u2026) perqu\u00e8, independentment de la grand\u00e0ria, l'empresa sigui el m\u00e9s rendible possible i no dependre de les economies d'escala per a aconseguir la rendibilitat.<\/li>\n\n\n\n<li><strong>Tenir clara l'estrat\u00e8gia de costos:<\/strong> el control pr\u00f2xim i a priori dels costos (seguint amb l'argument del punt anterior) \u00e9s fonamental, i \u00e9s el full de ruta amb la qual governar-nos a l'hora d'apostar per productes, clients, segments de clients\u2026 Relacionat amb aix\u00f2, hem de tenir molt clar quina \u00e9s l'estrat\u00e8gia de costos per als nostres productes, i en aix\u00f2 ha de veure el grau de diferenciaci\u00f3 que tenen, el seu estat en el cicle de vida, el seu posicionament en el mercat, el grau de compet\u00e8ncia\u2026. Els productes en creixement, les nostres \u201cestrelles\u201d, hem de dotar-los (o dopar-los) amb <strong>comunicaci\u00f3, i+D, promocions\u2026 <\/strong>per a accelerar el seu creixement, i hem d'exigir-los rendibilitat. En canvi, amb altres productes m\u00e9s estables, amb m\u00e9s recorregut i amb menor marge, hem de vigilar la seva rendibilitat<\/li>\n\n\n\n<li><strong>Controlar el creixement i invertir:<\/strong> Tan important \u00e9s cr\u00e9ixer com cr\u00e9ixer ordenadament, els gegants amb els peus de fang cauen molt r\u00e0pidament. Hem d'apuntalar aquest creixement amb una estructura s\u00f2lida: processos de qualitat independents de les persones, sistemes tecnol\u00f2gics adequats, un equip de treball competent i coherent amb l'estrat\u00e8gia s\u00f3n puntals imprescindibles per a un creixement sostenible.<\/li>\n\n\n\n<li><strong>La diferenciaci\u00f3:<\/strong> Relacionat amb el punt 2, cr\u00e9ixer amb marges estrets \u00e9s perill\u00f3s. Essencialment perqu\u00e8 <strong>el creixement dep\u00e8n dels clients<\/strong>, i perqu\u00e8 els costos fixos (comercials, productius i d'estructura) poden pujar el punt d'equilibri de l'empresa a nivells perillosos. Disposar de productes diferenciats amb amplis marges <strong>permet aconseguir alts ritmes de creixement<\/strong> sense incrementar en exc\u00e9s els costos fixos de l'empresa, la qual cosa sempre \u00e9s un risc i minvament la rendibilitat final.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La clau \u00e9s con\u00e8ixer b\u00e9 al client,<\/strong> saber on li est\u00e0s aportant valor i potenciar-ho. Hem de plantejar-nos comprar actius i entrar en nous n\u00ednxols que ens aportin volum. Serem m\u00e9s rendibles i competitius.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De la mateixa manera, combatre a preu \u00e9s una estrat\u00e8gia desaconsellada: \u00e9s una manera de posar en risc l'empresa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"416\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/Tabla-por-que-es-importante-crecer-Improven-Asivalco.jpg\" alt=\"\" class=\"wp-image-13375\" style=\"object-fit:cover;width:850px;height:480px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/Tabla-por-que-es-importante-crecer-Improven-Asivalco.jpg 726w, https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/Tabla-por-que-es-importante-crecer-Improven-Asivalco-300x172.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/Tabla-por-que-es-importante-crecer-Improven-Asivalco-18x10.jpg 18w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Per\u00f2 cal tenir en compte que <strong>las empresas no familiares son, en tama\u00f1o, el doble de grandes que las <a href=\"https:\/\/improven.com\/cat\/operaciones\/empreses-del-sector-carnic\/\">empreses familiars<\/a>,<\/strong> una difer\u00e8ncia que s'accentua molt m\u00e9s en la facturaci\u00f3, que arriba a triplicar-se en el cas d'una societat no familiar respecte a la familiar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A l'hora de finan\u00e7ar a les empreses, existeixen moltes alternatives per a finan\u00e7ar el creixement<\/strong>: la borsa, entrada de capital de fons d'inversi\u00f3, entrada de socis\u2026i \u00e9s que el canvi en l'accionariat i l'adquisici\u00f3 de noves companyies succeeixen m\u00e9s vegades de les que un pensa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/2-1.jpg\" alt=\"crecer en un sector maduro y sostenible,\" class=\"wp-image-13378\" style=\"object-fit:cover;width:800px;height:350px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/2-1.jpg 800w, https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/2-1-300x131.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/2-1-768x336.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/2-1-18x8.jpg 18w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Per a cr\u00e9ixer en un sector madur i sostenible, en quines situacions \u00e9s rellevant abordar un proc\u00e9s d'adquisici\u00f3?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entrar en un <a href=\"https:\/\/improven.com\/cat\/marketing\/desenvolupament-de-nou-mercat\/\">nou mercat<\/a> amb un soci estranger o un local, quan els productes viatgen malament i es vol cr\u00e9ixer en nous mercats locals, quan el comprador vol posicionar-se en un nivell del mercat superior\/inferior i no t\u00e9 marca ni producte per a aix\u00f2, quan existeixen agents externs que estan concentrant l'oferta i t'obliguen a seguir el seu ritme\u2026 s\u00f3n algunes de les raons m\u00e9s rellevants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hem de tenir molt clar qu\u00e8 ens motiva a comprar una companyia, a crear l'equip, perqu\u00e8 una adquisici\u00f3 imposada funciona molt malament, i \u00e9s important realitzar un pla d'adquisicions i que el mercat conegui la nostra intenci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A l'hora d'abordar una adquisici\u00f3, <strong>\u00e9s important tenir en compte:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Designar l'equip responsable dins del comprador per a assumir el projecte d'integraci\u00f3<\/li>\n\n\n\n<li>Pla de comunicaci\u00f3 de l'adquisici\u00f3 en l'empresa comprada i a la resta d'agents relacionats (stakeholders)<\/li>\n\n\n\n<li>Definir la nova organitzaci\u00f3 de l'empresa adquirida<\/li>\n\n\n\n<li>Pla de revisi\u00f3 de processos clau<\/li>\n\n\n\n<li>Pla d'integraci\u00f3 comercial dels diferents negocis<\/li>\n\n\n\n<li>Pla d'optimitzaci\u00f3 de despeses operatives i de reducci\u00f3 de les despeses generals<\/li>\n\n\n\n<li>Pla financer del negoci adquirit i control de la caixa<\/li>\n\n\n\n<li>Sistemes de reporting de la companyia adquirida<\/li>\n\n\n\n<li>Pla de revisi\u00f3 dels sistemes d'informaci\u00f3<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Gestionar les relacions durant el proc\u00e9s i ser capa\u00e7os d'arribar molt lluny en l'adquisici\u00f3, \u00e9s clau per al seu \u00e8xit.<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Vols aplicar aix\u00f2 a la teva empresa? Crida'ns.<\/em><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">En Improven som Resultor\u00eda!<\/h4>","protected":false},"excerpt":{"rendered":"<p>\u00bfEs posible crecer en sectores maduros? Up or out. La m\u00e1xima de crecer o salir del mercado, se aplica cada d\u00eda en muchos mercados: la tendencia de la econom\u00eda es siempre al crecimiento; si t\u00fa no creces, otros lo har\u00e1n por ti. Y gracias a ello, las empresas son m\u00e1s rentables, m\u00e1s sostenibles, m\u00e1s independientes [&hellip;]<\/p>","protected":false},"author":17,"featured_media":13440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131,34,134,19],"tags":[],"class_list":["post-13374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulo","category-estrategia","category-generico","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 claves para crecer en sectores maduro | Improven<\/title>\n<meta name=\"description\" content=\"Hoy te damos 4 claves para crecer en sectores maduros. \u00bfEs tu caso? \u00a1Entra aqu\u00ed en el post de Improven y desc\u00fabrelo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/marketing\/claus-creixer-sectors-madurs\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 claves para crecer en sectores maduro | Improven\" \/>\n<meta property=\"og:description\" content=\"Hoy te damos 4 claves para crecer en sectores maduros. \u00bfEs tu caso? 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