{"id":13370,"date":"2025-02-17T12:13:52","date_gmt":"2025-02-17T12:13:52","guid":{"rendered":"https:\/\/improven.com\/?p=13370"},"modified":"2025-02-28T10:11:26","modified_gmt":"2025-02-28T10:11:26","slug":"guillermo-prats-habla-de-transformacion-digital-en-intereconomia","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/transformacion-digital\/guillermo-prats-parla-de-transformacion-digital-en-intereconomia\/","title":{"rendered":"Transformaci\u00f3 digital empresarial"},"content":{"rendered":"<p class=\"wp-block-paragraph\">M\u00aa \u00c1ngeles Lozano entrevista a Guillermo Prats, soci de Improven, qui va compartir la seva visi\u00f3 sobre l'estat actual de la transformaci\u00f3 digital empresarial a Espanya i els reptes que afronten les companyies per a mantenir-se competitives.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Guillermo Prats, socio de Improven, comenta en INTERECONOMIA los retos de la transformaci\u00f3n digital.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/SySMkiLTSdQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Prats va destacar que la digitalitzaci\u00f3 a Espanya \u00e9s encara inicial i desigual. Segons la seva experi\u00e8ncia, treballant amb m\u00e9s de 200 empreses de diferents sectors i grand\u00e0ries, la digitalitzaci\u00f3 varia depenent de factors com la grand\u00e0ria de la companyia i la visi\u00f3 estrat\u00e8gica de la direcci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre les claus per a iniciar aquest proc\u00e9s, Prats recomana que les empreses primer analitzin els seus processos interns, identifiquin quins generen m\u00e9s valor i avalu\u00efn el cost-benefici de la seva digitalitzaci\u00f3. A m\u00e9s, adverteix sobre el risc de centrar-se en eines espec\u00edfiques sense una visi\u00f3 global i estrat\u00e8gica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Respecte al paper de la intel\u00b7lig\u00e8ncia artificial en la transformaci\u00f3 digital empresarial, Prats va assenyalar que el seu \u00e8xit dep\u00e8n de comptar amb dades ben estructurades i un enfocament realista. Aplicacions concretes en processos espec\u00edfics poden generar grans beneficis, per\u00f2 la seva implementaci\u00f3 a gran escala sense una base s\u00f2lida pot portar al frac\u00e0s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalment, es va abordar l'impacte de la regulaci\u00f3 europea en la digitalitzaci\u00f3 i la intel\u00b7lig\u00e8ncia artificial. Mentre que la transformaci\u00f3 digital no es veu afectada en gran manera per les normatives, la regulaci\u00f3 excessiva en intel\u00b7lig\u00e8ncia artificial pot frenar la innovaci\u00f3 i allunyar inversions en aquest \u00e0mbit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vols saber m\u00e9s sobre com d'important \u00e9s la transformaci\u00f3 digital per a Improven, pots veure-ho en el seg\u00fcent enlla\u00e7:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/improven.com\/cat\/transformacion-digital\/\" style=\"color:#0f4c81;background-color:#88cc76\" target=\"_blank\" rel=\"noreferrer noopener\">Com millorar la<strong> transformaci\u00f3 digital<\/strong> en la meva empresa<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>M\u00aa \u00c1ngeles Lozano entrevista a Guillermo Prats, socio de Improven, quien comparti\u00f3 su visi\u00f3n sobre el estado actual de la transformaci\u00f3n digital empresarial en Espa\u00f1a y los retos que afrontan las compa\u00f1\u00edas para mantenerse competitivas. Prats destac\u00f3 que la digitalizaci\u00f3n en Espa\u00f1a es todav\u00eda inicial y desigual. Seg\u00fan su experiencia, trabajando con m\u00e1s de 200 [&hellip;]<\/p>","protected":false},"author":26,"featured_media":13371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,25],"tags":[],"class_list":["post-13370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-transformacion-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transformaci\u00f3n digital empresarial - Improven<\/title>\n<meta name=\"description\" content=\"Descubre las estrategias esenciales de transformaci\u00f3n digital para impulsar la competitividad empresarial, con Guillermo Prats, socio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/transformacion-digital\/guillermo-prats-parla-de-transformacion-digital-en-intereconomia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformaci\u00f3n digital empresarial - 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