{"id":13006,"date":"2025-02-06T16:49:57","date_gmt":"2025-02-06T16:49:57","guid":{"rendered":"https:\/\/improven.com\/?p=13006"},"modified":"2025-06-17T19:22:57","modified_gmt":"2025-06-17T19:22:57","slug":"desmitificando-concepto-estrategia","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/estrategia\/desmitificando-concepto-estrategia\/","title":{"rendered":"Desmitificant el concepte estrat\u00e8gia"},"content":{"rendered":"

A pesar de ser uno de los t\u00e9rminos m\u00e1s estudiados y utilizados en el entorno empresarial, el concepto \u201cestrategia\u201d genera cierta resist\u00e8ncia i rebuig <\/strong>en determinades organitzacions, potser pel grandiloq\u00fcent del significat.<\/p>\n\n\n\n

L'estrat\u00e8gia \u00e9s la forma (el mitj\u00e0) que utilitza una empresa per a complir els objectius (la fi) i fer realitat la missi\u00f3 i visi\u00f3 de l'empresa.<\/p>\n\n\n\n

L' estrat\u00e8gia empresarial<\/a><\/strong> contempla l'estrat\u00e8gia corporativa: la definici\u00f3 de missi\u00f3 i visi\u00f3 del negoci (en quina direcci\u00f3 i com ens desenvoluparem) i l'estrat\u00e8gia comercial\/competitiva que marca la posici\u00f3 de l'empresa respecte als seus competidors en els mercats triats (lideratge en costos\/diferenciaci\u00f3).<\/p>\n\n\n\n

Tots ells, aspectes que qualsevol empresa, independent de la seva grand\u00e0ria i facturaci\u00f3, posseeix de manera m\u00e9s o menys explicita.<\/p>\n\n\n\n

\"concepto<\/figure>\n\n\n\n

Com desmitificar el concepte d'estrat\u00e8gia?<\/h2>\n\n\n\n

L'origen de qualsevol empresa requereix de la definici\u00f3 d'una s\u00e8rie d'elements que defineixen la seva \u201cestrat\u00e8gia\u201d:<\/p>\n\n\n\n

    \n
  • \u00c0mbits: <\/strong>on operar?: amb quins productes, en quins mercats, en quines \u00e0rees,\u2026<\/li>\n<\/ul>\n\n\n\n
      \n
    • Vehicles: <\/strong>com arribarem all\u00ed?: desenvolupament interns, aliances, adquisicions,\u2026<\/li>\n<\/ul>\n\n\n\n
        \n
      • Diferenciadors:<\/strong> com guanyarem en el mercat?: imatge, qualitat, estil,\u2026<\/li>\n<\/ul>\n\n\n\n
          \n
        • Fases: <\/strong>com obtindrem guanys?: costos m\u00ednims, millor qualitat, millor servei,..<\/li>\n<\/ul>\n\n\n\n
          <\/div>\n\n\n\n

          Si b\u00e9 \u00e9s cert que moltes empreses poden funcionar sense un enfocament deliberat de proc\u00e9s estrat\u00e8gic, quan la empresa pret\u00e9n cr\u00e9ixer o fer front de forma m\u00e9s s\u00f2lida i professional<\/strong> a l'entorn de mercat en el qual opera, ha de plantejar-se de manera intencionada aquest proc\u00e9s d'an\u00e0lisi i reflexi\u00f3 que li permeti actuar amb major fermesa i seguretat.<\/p>\n\n\n\n

          Aquest proc\u00e9s requereix de revisar la missi\u00f3 i els objectius de l'empresa, realitzar una an\u00e0lisi de l'entorn en el qual opera i unan\u00e0lisi interna dels recursos i capacitats <\/strong>(an\u00e0lisi estrat\u00e8gica); aquesta fase li permetr\u00e0 dissenyar una s\u00e8rie d'opcions \u201cestrat\u00e8giques\u201d d'acci\u00f3 (formulaci\u00f3 estrat\u00e8gica) i la seva posada en pr\u00e0ctica ordenada (implantaci\u00f3 estrat\u00e8gica).<\/p>\n\n\n\n

          El que \u00e9s evident \u00e9s que les organitzacions que posseeixen un proc\u00e9s formal d'execuci\u00f3 de l'estrat\u00e8gia (mitj\u00e0 per a aconseguir els objectius) demostren resultats molt superiors<\/strong> que aquelles que no ho tenen.<\/p>\n\n\n\n

          Segons Michael Porter, el 75% de les empreses manquen d'estrat\u00e8gia i es limiten a copiar. <\/p>\n\n\n\n

          Llavors, Quina \u00e9s la teva realitat estrat\u00e8gica?<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"

          A pesar de ser uno de los t\u00e9rminos m\u00e1s estudiados y utilizados en el entorno empresarial, el concepto \u201cestrategia\u201d genera cierta resistencia y rechazo en determinadas organizaciones, quiz\u00e1s por lo grandilocuente del significado. La estrategia es la forma (el medio) que utiliza una empresa para cumplir los objetivos (el fin) y hacer realidad la misi\u00f3n […]<\/p>","protected":false},"author":26,"featured_media":13262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131,34],"tags":[],"class_list":["post-13006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulo","category-estrategia"],"acf":[],"yoast_head":"\nDesmitificando el concepto de estrategia | Improven<\/title>\n<meta name=\"description\" content=\"Desmitificando el concepto de estrategia. \u00bfDiferencia entre objetivos y estrategia? Te lo contamos todo en el post de hoy. Clic aqu\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/estrategia\/desmitificando-concepto-estrategia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desmitificando el concepto de estrategia | Improven\" \/>\n<meta property=\"og:description\" content=\"Desmitificando el concepto de estrategia. \u00bfDiferencia entre objetivos y estrategia? Te lo contamos todo en el post de hoy. Clic aqu\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/improven.com\/cat\/estrategia\/desmitificando-concepto-estrategia\/\" \/>\n<meta property=\"og:site_name\" content=\"Improven\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-06T16:49:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T19:22:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/PBlog-imagen-destacada-improven-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Okisam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Okisam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/improven.com\/cat\/estrategia\/desmitificando-concepto-estrategia\/\",\"url\":\"https:\/\/improven.com\/cat\/estrategia\/desmitificando-concepto-estrategia\/\",\"name\":\"Desmitificando el concepto de estrategia | Improven\",\"isPartOf\":{\"@id\":\"https:\/\/improven.com\/cat\/#website\"},\"datePublished\":\"2025-02-06T16:49:57+00:00\",\"dateModified\":\"2025-06-17T19:22:57+00:00\",\"author\":{\"@id\":\"https:\/\/improven.com\/cat\/#\/schema\/person\/686c81a4c05d5d4da80ef992762232c7\"},\"description\":\"Desmitificando el concepto de estrategia. \u00bfDiferencia entre objetivos y estrategia? Te lo contamos todo en el post de hoy. Clic aqu\u00ed.\",\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/improven.com\/cat\/estrategia\/desmitificando-concepto-estrategia\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/improven.com\/cat\/#website\",\"url\":\"https:\/\/improven.com\/cat\/\",\"name\":\"Improven\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/improven.com\/cat\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/improven.com\/cat\/#\/schema\/person\/686c81a4c05d5d4da80ef992762232c7\",\"name\":\"Okisam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/improven.com\/cat\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14e4ca291c3ad3ed5d90a305e404b3464e3af94d692344b481a2453b08e0c7c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14e4ca291c3ad3ed5d90a305e404b3464e3af94d692344b481a2453b08e0c7c4?s=96&d=mm&r=g\",\"caption\":\"Okisam\"},\"url\":\"https:\/\/improven.com\/cat\/author\/proyectosokisam-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Desmitificando el concepto de estrategia | Improven","description":"Desmitificando el concepto de estrategia. \u00bfDiferencia entre objetivos y estrategia? Te lo contamos todo en el post de hoy. Clic aqu\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/improven.com\/cat\/estrategia\/desmitificando-concepto-estrategia\/","og_locale":"ca_ES","og_type":"article","og_title":"Desmitificando el concepto de estrategia | Improven","og_description":"Desmitificando el concepto de estrategia. \u00bfDiferencia entre objetivos y estrategia? Te lo contamos todo en el post de hoy. Clic aqu\u00ed.","og_url":"https:\/\/improven.com\/cat\/estrategia\/desmitificando-concepto-estrategia\/","og_site_name":"Improven","article_published_time":"2025-02-06T16:49:57+00:00","article_modified_time":"2025-06-17T19:22:57+00:00","og_image":[{"width":1200,"height":522,"url":"https:\/\/improven.com\/wp-content\/uploads\/2025\/02\/PBlog-imagen-destacada-improven-1.png","type":"image\/png"}],"author":"Okisam","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Okisam","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/improven.com\/cat\/estrategia\/desmitificando-concepto-estrategia\/","url":"https:\/\/improven.com\/cat\/estrategia\/desmitificando-concepto-estrategia\/","name":"Desmitificando el concepto de estrategia | Improven","isPartOf":{"@id":"https:\/\/improven.com\/cat\/#website"},"datePublished":"2025-02-06T16:49:57+00:00","dateModified":"2025-06-17T19:22:57+00:00","author":{"@id":"https:\/\/improven.com\/cat\/#\/schema\/person\/686c81a4c05d5d4da80ef992762232c7"},"description":"Desmitificando el concepto de estrategia. \u00bfDiferencia entre objetivos y estrategia? Te lo contamos todo en el post de hoy. Clic aqu\u00ed.","inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/improven.com\/cat\/estrategia\/desmitificando-concepto-estrategia\/"]}]},{"@type":"WebSite","@id":"https:\/\/improven.com\/cat\/#website","url":"https:\/\/improven.com\/cat\/","name":"Improven","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/improven.com\/cat\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/improven.com\/cat\/#\/schema\/person\/686c81a4c05d5d4da80ef992762232c7","name":"Okisam","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/improven.com\/cat\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14e4ca291c3ad3ed5d90a305e404b3464e3af94d692344b481a2453b08e0c7c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14e4ca291c3ad3ed5d90a305e404b3464e3af94d692344b481a2453b08e0c7c4?s=96&d=mm&r=g","caption":"Okisam"},"url":"https:\/\/improven.com\/cat\/author\/proyectosokisam-com\/"}]}},"_links":{"self":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts\/13006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/comments?post=13006"}],"version-history":[{"count":0,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/posts\/13006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/media\/13262"}],"wp:attachment":[{"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/media?parent=13006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/categories?post=13006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/improven.com\/cat\/wp-json\/wp\/v2\/tags?post=13006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}