{"id":12657,"date":"2024-10-24T15:12:00","date_gmt":"2024-10-24T15:12:00","guid":{"rendered":"https:\/\/improven.com\/?p=12657"},"modified":"2025-06-17T14:13:37","modified_gmt":"2025-06-17T14:13:37","slug":"empleado-consumidor","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/cultura-i-talent\/empleado-consumidor\/","title":{"rendered":"Neix el nou \u00abempleat consumidor\u201d: Aix\u00ed \u00e9s com les empreses atreuen i mantenen el talent\u00a0"},"content":{"rendered":"

Qu\u00e8 \u00e9s l'empleat consumidor?<\/h2>\n\n\n\n

El nou entorn laboral agitat ha propiciat el naixement del nou empleat \u201cconsumidor\u201d, ara<\/em><\/strong> el talent \u201ces mou\u201d <\/em><\/strong><\/h4>\n\n\n\n

Aconseguir que les persones amb talent no es vagin a la compet\u00e8ncia a la recerca de millors condicions s'ha convertit en un veritable repte  <\/em><\/strong><\/h4>\n\n\n\n

Un \u201cmal cap\u201d espanta a les persones amb talent. Ambients t\u00f2xics de treball, falta de possibilitats de creixement dins de l'organitzaci\u00f3, salaris que no (re)compensen i companyies sense un prop\u00f2sit clar.<\/strong><\/p>\n\n\n\n

\"empleado<\/figure>\n\n\n\n

Recomanacions per a evitar l'\u00abempleat consumidor\u00bb i atreure el talent<\/h2>\n\n\n\n

Aquests s\u00f3n els principals factors que allunyen al talent en els actuals entorns trencadissos, ansiosos, no lineals i incomprensibles, coneguts com BANI<\/em> per les seves sigles en angl\u00e8s, en els quals les empreses es veuen obligades a innovar per a donar resposta a aquest repte. I \u00e9s que ara el talent \u201ces mou\u201d.<\/p>\n\n\n\n

Aix\u00ed ho ha explicat la manager de Desenvolupament Organitzacional de Inmerco by Improven, Esperanza Romero<\/strong>, durant el seminari web<\/em> \u2018Guerra pel talent<\/a>: mantens o retens?\u2019, que ha reunit un centenar de responsables d'empreses interessades a con\u00e8ixer les claus per a comptar amb els millors professionals en aquest \u201cmercat laboral agitat\u201d<\/em>,<\/strong> en el qual es van a la compet\u00e8ncia si els ofereix millors condicions.<\/p>\n\n\n\n

Per a l'experta, \u201cel canvi de paradigma requereix adaptar l'experi\u00e8ncia de l'empleat, mesurar el benestar de les persones en l'organitzaci\u00f3; saber qu\u00e8 allunya al talent i quin el fideliza \u00e9s fonamental\u201d. <\/em><\/p>\n\n\n\n

Les dades recolzen aquesta realitat: el 27% de les persones assalariades del nostre pa\u00eds considera deixar el seu \u00fas enguany<\/strong>, segons un recent informe de Infojobs. Un estudi de Cobee tamb\u00e9 revela que el 37% s'ha plantejat canviar de treball durant els \u00faltims sis mesos, un percentatge que ascendeix a m\u00e9s d'un 50% en el cas dels menors de 34 anys.<\/p>\n\n\n\n

En aquest sentit, prop de la meitat de els millenials <\/em>valoren com a fonamental que l'empresa ofereixi un ambient laboral agradable per a quedar-se, d'acord amb l'informe anual de Randstand Employer Brand Research.  <\/a><\/p>\n\n\n

\n
\"empleado<\/figure>\n<\/div>\n\n\n

Com neix el nou empleat \u201cconsumidor\u201d <\/strong><\/h2>\n\n\n\n

 \u201cAra l'empleat t\u00e9 mentalitat de consumidor i veu a les empreses com a objecte de compra, les investiga i s'assegura de la seva coher\u00e8ncia\u201d<\/em>, ha assenyalat, per part seva, la consultora de Desenvolupament Organitzacional de Inmerco by Improven, Silvia Soto.<\/strong><\/p>\n\n\n\n

Conciliaci\u00f3 familiar, treball flexible, plans de desenvolupament personal i programes d'immersi\u00f3 <\/strong>que posin el focus en el prop\u00f2sit de l'empresa s\u00f3n elements decisius perqu\u00e8 una empresa sigui atractiva, perqu\u00e8, en paraules de l'especialista, \u201cja no parlem de missi\u00f3 sin\u00f3 de prop\u00f2sit i el talent vol saber com el seu treball aporta valor\u201d<\/em>.<\/p>\n\n\n\n

\n

\u201cJa no parlem de missi\u00f3 si no de prop\u00f2sit i el talent vol saber com el seu treball aporta valor\u201d<\/em>.<\/p>\n<\/blockquote>\n\n\n\n

Aix\u00ed mateix, Soto ha destacat la import\u00e0ncia de l'empatia, la comunicaci\u00f3 i el respecte en el lideratge, \u201cja que moltes vegades la gent es va pels seus caps\u201d. \u201cJa no parlem nom\u00e9s dels CEO i gerents sin\u00f3 tamb\u00e9 de comandaments intermedis, d'estils de lideratge l\u00edquids que siguin capa\u00e7os de donar resposta al canvi accelerat i d'influir en els seus equips per a dissenyar i redissenyar el model de negoci i l'estrat\u00e8gia de l'organitzaci\u00f3 davant els canvis, que s\u00e0piguen que les persones amb talent s\u00f3n un avantatge competitiu, que comptar amb elles marca una difer\u00e8ncia substancial en el seu negoci\u201d<\/em>, ha sentenciat.<\/p>\n\n\n

\n
\"empleado<\/figure>\n<\/div>\n\n\n

Si vols saber m\u00e9s sobre com podem millorar el rendiment del teu equip, no dubtis en escriure'ns.<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

\u00bfQu\u00e9 es el empleado consumidor? El nuevo entorno laboral agitado ha propiciado el nacimiento del nuevo empleado \u201cconsumidor\u201d, ahora el talento \u201cse mueve\u201d  Conseguir que las personas con talento no se vayan a la competencia en busca de mejores condiciones se ha convertido en un verdadero reto   Un \u201cmal jefe\u201d ahuyenta a las personas […]<\/p>","protected":false},"author":17,"featured_media":12713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131,33],"tags":[],"class_list":["post-12657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulo","category-cultura-y-talento"],"acf":[],"yoast_head":"\nEmpleado consumidor: C\u00f3mo retener el talento | Improven<\/title>\n<meta name=\"description\" content=\"Nace el nuevo "empleado consumidor\u201d. \u00bfLo conoces Te contamos c\u00f3mo las empresas atraen y mantienen el talento\" \/>\n<meta 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