{"id":11660,"date":"2024-10-16T15:52:40","date_gmt":"2024-10-16T15:52:40","guid":{"rendered":"https:\/\/improven.com\/?p=11660"},"modified":"2025-06-17T13:49:18","modified_gmt":"2025-06-17T13:49:18","slug":"estrategia-sector-pescado-congelado","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/operaciones\/estrategia-sector-peix-congelat\/","title":{"rendered":"Escassetat de mat\u00e8ria primera en el sector del peix congelat: Desafiaments i estrat\u00e8gies per a mantenir la competitivitat"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L' <strong>fira Conxemar<\/strong> 2024, una de les cites m\u00e9s <strong>rellevants<\/strong> del sector del congelat a nivell global, ha tret a la llum una preocupaci\u00f3 creixent: la <strong>escassetat de mat\u00e8ria primera<\/strong>. La falta de productes com el llu\u00e7 de Sud-\u00e0frica i el calamar amena\u00e7a l'estabilitat de les empreses que depenen de la pesca i distribuci\u00f3 d'aquests recursos. Factors com la sobrepesca, les regulacions m\u00e9s estrictes i el canvi clim\u00e0tic agreugen una situaci\u00f3 que porta diversos anys afectant el sector. Per\u00f2, quina \u00e9s l'estrat\u00e8gia del sector pescat congelat?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 est\u00e0 ocorrent en el mercat del peix congelat?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El 2024 ha marcat un punt cr\u00edtic per al subministrament de diverses esp\u00e8cies marines. Segons la FAO, el 35% de les<strong> poblacions de peixos estan sobreexplotades<\/strong>, afectant especialment productes d'alta demanda com el llu\u00e7 de Sud-\u00e0frica i el calamar. La producci\u00f3 mundial de peix ha decrescut un 3% en els \u00faltims cinc anys, i regions com l'Atl\u00e0ntic Sud-occidental, clau per al llu\u00e7 de Sud-\u00e0frica, han vist una disminuci\u00f3 m\u00e9s pronunciada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El<strong> canvi clim\u00e0tic <\/strong>tamb\u00e9 ha afectat negativament la disponibilitat d'aquestes esp\u00e8cies. Per exemple, els fen\u00f2mens del Nen han alterat els corrents marins, perjudicant la pesca en el Pac\u00edfic. Addicionalment, les regulacions de pesca m\u00e9s restrictives en regions com l'Argentina i el Per\u00fa han redu\u00eft les captures.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/1-3.jpg\" alt=\"\" class=\"wp-image-11685\" style=\"object-fit:cover;width:800px;height:350px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/1-3.jpg 1920w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/1-3-300x169.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/1-3-1024x576.jpg 1024w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/1-3-768x432.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/1-3-1536x864.jpg 1536w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/1-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Impacte en les empreses del sector del peix congelat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'escassetat de mat\u00e8ria primera no sols ha redu\u00eft el volum disponible, sin\u00f3 que ha impulsat una <strong>fort al\u00e7a en els preus<\/strong>, tal com es va poder evidenciar en Conxemar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Calamar:<\/strong> Un augment del 28% aprox. en el seu preu, a causa de la suspensi\u00f3 de la segona campanya de pesca a les Illes Malvines, ha deixat a moltes empreses lluitant per assegurar subministrament.<\/li>\n\n\n\n<li><strong>Llu\u00e7 de Sud-\u00e0frica:<\/strong> Amb una al\u00e7a del 16% aprox. en els preus, la reducci\u00f3 de captures en pa\u00efsos com l'Argentina i Sud-\u00e0frica ha provocat un desajustament entre oferta i demanda a Europa.<\/li>\n\n\n\n<li><strong>Pota: <\/strong>Ha experimentat un creixement del 350% aprox.  en el seu preu, especialment al Per\u00fa, la qual cosa afecta significativament les empreses que depenen d'aquest recurs.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Polp:<\/strong> L'augment del 15% en el seu preu reflecteix la creixent compet\u00e8ncia en el mercat global, impulsada per la forta demanda en pa\u00efsos com el Jap\u00f3 i Corea.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/3-2.jpg\" alt=\"\" class=\"wp-image-11688\" style=\"object-fit:cover;width:600px;height:400px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/3-2.jpg 1920w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/3-2-300x169.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/3-2-1024x576.jpg 1024w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/3-2-768x432.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/3-2-1536x864.jpg 1536w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/3-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Reptes per a la rendibilitat del peix congelat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'increment dels preus de mat\u00e8ries primeres pressiona els marges operatius de les empreses. Aquelles que no poden traslladar aquests costos als consumidors veuen afectada la seva competitivitat. Les estrat\u00e8gies tradicionals, com <strong>canviar d'esp\u00e8cie o buscar nous prove\u00efdors<\/strong>, estan perdent efic\u00e0cia pel fet que la majoria de les fonts alternatives tamb\u00e9 es veuen afectades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, la sostenibilitat es converteix en una preocupaci\u00f3 cada vegada major, no sols per la sobreexplotaci\u00f3 de recursos sin\u00f3 tamb\u00e9 per les expectatives dels consumidors, els qui demanden productes provinents de fonts responsables. L'augment de les certificacions sostenibles, com <strong>MSC (Marine Stewardship Council) i ASC (Aquaculture Stewardship Council)<\/strong>, \u00e9s un reflex d'aquesta tend\u00e8ncia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estrat\u00e8gies per a adaptar-se a la nova realitat del sector del peix congelat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les empreses del sector han d'innovar i adaptar-se r\u00e0pidament per a gestionar l'escassetat. Entre les estrat\u00e8gies m\u00e9s recomanables es troben:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Diversificaci\u00f3 de la cadena de subministrament: <\/strong>Identificar prove\u00efdors alternatius en nous mercats, especialment en regions menys afectades per la sobrepesca. Tanmateix, aix\u00f2 implica ajustar els costos log\u00edstics i de qualitat.<\/li>\n\n\n\n<li><strong>Inversi\u00f3 en tecnologia:<\/strong> Utilitzar tecnologies avan\u00e7ades per a millorar la tra\u00e7abilitat dels productes pesquers. Eines com el blockchain poden assegurar l'autenticitat de la font i promoure la sostenibilitat, mentre que l'automatitzaci\u00f3 de processos optimitza la producci\u00f3 i distribuci\u00f3.<\/li>\n\n\n\n<li><strong>Optimitzaci\u00f3 de recursos:<\/strong> Millorar l'efici\u00e8ncia operativa \u00e9s fonamental. Aix\u00f2 inclou des de la reducci\u00f3 de desaprofitaments en la cadena de producci\u00f3 fins a una planificaci\u00f3 log\u00edstica m\u00e9s eficient, que permeti minimitzar els costos.<\/li>\n\n\n\n<li><strong>Innovaci\u00f3 en productes:<\/strong> Desenvolupar nous productes congelats que utilitzin esp\u00e8cies menys explotades o fins i tot alternatives sostenibles als productes tradicionals pot ajudar les empreses a mantenir-se competitives.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Com Improven pot fer costat al sector del peix congelat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Davant aquesta nova realitat, nostra <a href=\"https:\/\/improven.com\/cat\/\">consultoria de negoci<\/a> est\u00e0 preparada per a ajudar a les <strong>empreses del sector pesquer i congelat <\/strong>a redefinir les seves estrat\u00e8gies, millorar l'efici\u00e8ncia operativa i assegurar la sostenibilitat. Des de l'optimitzaci\u00f3 de la cadena de subministrament, revisi\u00f3 del model comercial, definir noves vies o mercats per a diversificar la cartera de client, fins a la implementaci\u00f3 de noves tecnologies, treballem al costat dels nostres clients per a desenvolupar solucions personalitzades que els permetin adaptar-se i cr\u00e9ixer en un entorn cada vegada m\u00e9s competitiu.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/2-3.jpg\" alt=\"\" class=\"wp-image-11686\" style=\"object-fit:cover;width:800px;height:350px\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/2-3.jpg 1920w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/2-3-300x169.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/2-3-1024x576.jpg 1024w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/2-3-768x432.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/2-3-1536x864.jpg 1536w, https:\/\/improven.com\/wp-content\/uploads\/2024\/10\/2-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La feria Conxemar 2024, una de las citas m\u00e1s relevantes del sector del congelado a nivel global, ha sacado a la luz una preocupaci\u00f3n creciente: la escasez de materia prima. La falta de productos como la merluza de Sud\u00e1frica y el calamar amenaza la estabilidad de las empresas que dependen de la pesca y distribuci\u00f3n [&hellip;]<\/p>","protected":false},"author":21,"featured_media":11661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,36],"tags":[],"class_list":["post-11660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-operaciones"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sector del pescado congelado: Desaf\u00edos y estrategias | Improven<\/title>\n<meta name=\"description\" content=\"\u00bfCu\u00e1l es la estrategia del sector pescado congelado? Escasez de materia prima. 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