{"id":11099,"date":"2024-09-16T11:43:30","date_gmt":"2024-09-16T11:43:30","guid":{"rendered":"https:\/\/improven.com\/?p=11099"},"modified":"2025-06-17T11:29:34","modified_gmt":"2025-06-17T11:29:34","slug":"mas-del-84-de-la-poblacion-valenciana-reconoce-el-cooperativismo-y-sus-valores","status":"publish","type":"post","link":"https:\/\/improven.com\/cat\/estrategia\/mes-del-84-de-la-poblacio-valenciana-reconeix-el-cooperativisme-i-els-seus-valors\/","title":{"rendered":"M\u00e9s del 84% de la poblaci\u00f3 valenciana reconeix el cooperativisme i els seus valors"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Improven i la Confederaci\u00f3 de Coopoeratives de la Comunitat Valenciana (Concoval) ha realitzat un estudi sobre \u201cNotorietat i imatge del coopoerativismo en la Comunitat Valenciana\u201d, finan\u00e7at per la Generalitat Valenciana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Amalia Belenguer i Sofia Segura<\/strong>, de part de <strong>Improven<\/strong>, junt amb <strong>Antonio Galva\u00f1<\/strong>, secretari auton\u00f2mico d'Ocupaci\u00f3 de la <strong>Generalitat Valenciana<\/strong>, <strong>Emilio Sampedro<\/strong>, president de <strong>Concoval<\/strong>, i <strong>Dimitri Schmitow<\/strong>, han estat els responsables de donar veu a aquest estudi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pots escoltar les aportacions de Sofia Segura, en aquest \u00e0udio:<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/audio-concoval-SOFIA-SEGURA.mp3\"><\/audio><\/figure>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11101\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-1-1024x576.jpg\" alt=\"\" class=\"wp-image-11101\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-1-1024x576.jpg 1024w, https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-1-300x169.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-1-768x432.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-1-1536x864.jpg 1536w, https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-1-18x10.jpg 18w, https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"11103\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-3-1024x768.jpg\" alt=\"\" class=\"wp-image-11103\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-3-1024x768.jpg 1024w, https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-3-300x225.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-3-768x576.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-3-1536x1152.jpg 1536w, https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-3-16x12.jpg 16w, https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-3.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"783\" data-id=\"11105\" src=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-5-1024x783.jpg\" alt=\"\" class=\"wp-image-11105\" srcset=\"https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-5-1024x783.jpg 1024w, https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-5-300x229.jpg 300w, https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-5-768x587.jpg 768w, https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-5-1536x1174.jpg 1536w, https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-5-16x12.jpg 16w, https:\/\/improven.com\/wp-content\/uploads\/2024\/08\/concoval-5.jpg 2009w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Una dada curiosa de l'informe \u00e9s que la percepci\u00f3 de la poblaci\u00f3 evoluciona, passant a considerar a les <strong>cooperatives<\/strong> cada volta m\u00e9s <strong>com empreses<\/strong>, i no com a entitats sense \u00e0nim de lucre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les principals conclusions de l'estudi han estat les seg\u00fcents:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El grau de notorietat espont\u00e0nia gen\u00e8rica de les cooperatives continua pujant, gaireb\u00e9 sis punts respecte a 2000, fins a situar-se en el 89,6%. Per\u00f2 el major increment el trobem en la notorietat espec\u00edfica, que puja m\u00e9s de 50 punts, passant del 35,1% l'any 2000 al 84,2% l'any 2024.<\/li>\n\n\n\n<li>Per edats, el perfil sociodemogr\u00e0fic de joves de 18 a 29 anys reflecteix un nivell de coneixement en 2024 del 75,9% enfront del 30,9% de l'any 2000.<\/li>\n\n\n\n<li>La tend\u00e8ncia a identificar a les cooperatives com a empreses segueix a l'al\u00e7a. Des de l'any 2000 s'ha incrementat en gaireb\u00e9 30 punts el percentatge de persones enquestades que consideren que les cooperatives s\u00f3n empreses, enfront de la reducci\u00f3 dels qui les consideren com una f\u00f3rmula associativa sense \u00e0nim de lucre. Aix\u00f2 evidencia una major qualitat en el coneixement de les cooperatives i major cultura del cooperativisme entre la poblaci\u00f3.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Estudio cooperativisme<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per a m\u00e9s conclusions i con\u00e8ixer el desenvolupament de l'estudi, pots <strong>consultar el document aqu\u00ed<\/strong>:<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/concoval.es\/wp-content\/uploads\/2024\/06\/Presentacion-Estudio-de-Opinion-CONCOVAL.pdf\" style=\"color:#0f4c81;background-color:#88cc76\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Llegir m\u00e9s<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En Improven, et podem ajudar a realitzar estudis de mercat. Si vols saber si necessites un observatori de tend\u00e8ncies i tot el que podem aconseguir junts, pots fer-ho <a href=\"https:\/\/improven.com\/cat\/estrategia\/#div3\">aqu\u00ed<\/a>.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/improven.com\/cat\/contacte\/\" style=\"color:#0f4c81;background-color:#88cc76\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T'acompanyem!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Aparicions en mitjans<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expansi\u00f3n: <a href=\"https:\/\/www.expansion.com\/valencia\/2024\/06\/20\/66741aa6e5fdeafd788b4585.html\" target=\"_blank\" rel=\"noreferrer noopener\">Las cooperativas son percibidas cada vez m\u00e1s \u2018apol\u00edticas\u2019<\/a><\/li>\n\n\n\n<li>Cadena SER: <a href=\"https:\/\/cadenaser.com\/comunitat-valenciana\/2024\/06\/20\/un-85-de-valencianos-sabe-lo-que-son-las-cooperativas-pero-un-14-cree-que-son-ong-radio-valencia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Un 85% de valencianos sabe lo que son las cooperativas, pero un 14% cree que son ONG<\/a><\/li>\n\n\n\n<li>MSN: <a href=\"https:\/\/www.msn.com\/es-es\/dinero\/economia\/un-85-de-valencianos-sabe-lo-que-son-las-cooperativas-pero-un-14-cree-que-son-ong\/ar-BB1ozkDT\" target=\"_blank\" rel=\"noreferrer noopener\">Un 85% de valencianos sabe lo que son las cooperativas pero un 14% cree que son ONG<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Improven y la Confederaci\u00f3 de Coopoeratives de la Comunitat Valenciana (Concoval) ha realizado un estudio sobre \u201cNotoriedad e imagen del coopoerativismo en la Comunitat Valenciana\u201d, financiado por la Generalitat Valenciana. Amalia Belenguer y Sofia Segura, de parte de Improven, junto con Antonio Galva\u00f1, secretario auton\u00f3mico de Empleo de la Generalitat Valenciana, Emilio Sampedro, presidente de [&hellip;]<\/p>","protected":false},"author":26,"featured_media":15912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,33,34,19],"tags":[],"class_list":["post-11099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-cultura-y-talento","category-estrategia","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e1s del 84% de la poblaci\u00f3n valenciana reconoce el cooperativismo y sus valores - Improven<\/title>\n<meta name=\"description\" content=\"Descubre el papel de las cooperativas de la Comunidad Valenciana, el cooperativismo y los valores de las compa\u00f1\u00edas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improven.com\/cat\/estrategia\/mes-del-84-de-la-poblacio-valenciana-reconeix-el-cooperativisme-i-els-seus-valors\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s del 84% de la poblaci\u00f3n valenciana reconoce el cooperativismo y sus valores - 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